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	<title>Synergy Blog</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Rugby&#8217;s first interactive app launched for RBS 6 Nations</title>
		<link>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:02:17 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120203/</guid>
		<description><![CDATA[With the 2012 Six Nations tournament about to start, Synergy has combined with Jam for RBS to bring dual screening to rugby. To read the article on Brand Republic, click here]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can marketing restore English rugby&#8217;s battered reputation?</title>
		<link>http://www.synergy-sponsorship.com/blog/20120131/can-marketing-restore-english-rugbys-battered-reputation/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120131/can-marketing-restore-english-rugbys-battered-reputation/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 10:03:16 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120131/</guid>
		<description><![CDATA[Tim Crow tells Marketing magazine that whilst the RFU’s new marketing initiatives are to be applauded, they “will have little effect if the England team continue to under-perform on the field and misbehave off it.” Click here to read the article in full.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does social media help or hurt football?</title>
		<link>http://www.synergy-sponsorship.com/blog/20120127/does-social-media-help-or-hurt-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120127/does-social-media-help-or-hurt-football/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 09:33:03 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120127/</guid>
		<description><![CDATA[Footballers can talk directly to their fans through social media, but does this 140-character phenomenon help or hurt football? Jessica Enoch tells the Official Champions League Magazine that &#8220;Twitter allows players to build their own brand.&#8221;  However, she warns that if clubs try to influence the online profile of players they may endanger what makes [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Experiential Marketing in 2012: Trends, Tech and Trailblazers</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:18:16 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flash mobbing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[In a year of huge cultural, historical and sporting relevance, brands will be (and already are) fighting for ‘white space’ and unique ways to engage with the British public. During this very busy year the strategy and tactics that brands choose are critical, which is why we decided to use this Synopsis to look at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230;David Beckham plays blind football for Sainsbury’s</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:15:06 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Paralympic Games]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120120/</guid>
		<description><![CDATA[What happened To promote its sponsorship of the London 2012 Paralympic Games, Sainsbury’s created a short video of David Beckham being put through his paces by David Clarke, team GB&#8217;s Blind Football legend. Widely seeded online, on TV and in cinemas, the video raises awareness of the Sainsbury&#8217;s 1 Million Kids Challenge, which aims to get a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230;Umbro strikes the right chords with music mash ups</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-umbro-strike-the-right-chords-with-music-mash-ups/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-umbro-strike-the-right-chords-with-music-mash-ups/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:14:41 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Darren Bent]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Kasabian]]></category>
		<category><![CDATA[Mario Balotelli]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Sony Xperia Play]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tinchy Stryder]]></category>
		<category><![CDATA[Umbro]]></category>
		<category><![CDATA[video gaming]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[What Happened Football, gaming and music became one in a brilliant piece of cross branded content from Umbro, the official kit supplier to the England football team. In conjunction with the Sony Xperia Play smartphone, the brand helped to facilitate a groundbreaking test into whether a football video game can actually be played out in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230;Rolls-Royce &amp; Rankin: Spirit of Ecstasy</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-rolls-royce-rankin-spirit-of-ecstasy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-rolls-royce-rankin-spirit-of-ecstasy/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:13:19 +0000</pubDate>
		<dc:creator>Matt Kiernan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120118/</guid>
		<description><![CDATA[What happened? In order to celebrate 100 years since the creation of the Spirit of Ecstasy, our fellow ‘Engineers’ ‘Partners Andrews Aldridge’ and Rolls-Royce commissioned the British photographer Rankin to capture 100 contemporary images of the female form that are inspired by Rolls-Royce’s renowned symbol, including her power, speed and beauty. In his own words, this [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-rolls-royce-rankin-spirit-of-ecstasy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair presents Man Utd Live</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:11:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[Betfair is constantly pushing the envelope to find innovative ways of using their sponsorship assets. Whether that is quirky player challenges to capitalise on the sporting agenda, a ten pin bowling viral showcasing Betfair’s mobile offering (see video below), or a pioneering deal to place QR codes on GB’s beach volleyball players’ bottoms at the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sky launches Sky Sports Scholarships</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:10:49 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Sky]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111129/</guid>
		<description><![CDATA[At the end of last year Synergy worked with Sky to launch the Sky Sports Scholarships. This programme supports some of Britain and Ireland’s most exciting athletes to help them fulfil their potential on the international stage and prepare them for life in the spotlight. Sky will tell the athletes&#8217; stories through Sky Sports channels to build [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RugbyForce launches in England and Wales</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:09:55 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Rugbyforce]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tom Wood]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[On a very rainy Thursday in January, Synergy launched RBS RugbyForce at Twickenham Stadium with ambassador Tom Wood and NatWest RugbyForce at Waunarlwydd RFC in Wales with George North. RugbyForce is a nationwide community volunteer programme which helps local rugby clubs improve their facilities and safeguard their long-term future. Last year the programme helped more [...]]]></description>
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		<slash:comments>0</slash:comments>
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