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	<title>Synergy Blog</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>All 4 Win and Win 4 All</title>
		<link>http://www.synergy-sponsorship.com/blog/20130524/all-4-win-and-win-4-all/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130524/all-4-win-and-win-4-all/#comments</comments>
		<pubDate>Fri, 24 May 2013 15:11:05 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Rio 2016]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MLS]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic Games]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[rightsholder]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17375</guid>
		<description><![CDATA[Microsoft have had a big week. Tuesday saw the global unveil of the Xbox One – for the uninitiated, the successor to the company’s Xbox 360, and natural rival to Sony’s forthcoming Playstation 4. Following the PS4 launch back in February, Microsoft went to town to differentiate this event from Sony’s: no glitchy web-streaming, less [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is sponsorship really all about &#8216;gratitude&#8217;?</title>
		<link>http://www.synergy-sponsorship.com/blog/20130521/is-sponsorship-really-all-about-gratitude/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130521/is-sponsorship-really-all-about-gratitude/#comments</comments>
		<pubDate>Tue, 21 May 2013 08:29:44 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Gratitude]]></category>
		<category><![CDATA[IEG 2013]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17295</guid>
		<description><![CDATA[In her opening session of the IEG Conference, Laren Ukman said something which really jumped out at me. She said that the biggest advantage sponsorship has over other forms of marketing is the power to generate ‘gratitude’ amongst an audience. On the face of it, that argument certainly makes some sense. There is no doubt that [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130521/is-sponsorship-really-all-about-gratitude/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to buy friends and influence no one</title>
		<link>http://www.synergy-sponsorship.com/blog/20130520/how-to-buy-friends-and-influence-no-one/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130520/how-to-buy-friends-and-influence-no-one/#comments</comments>
		<pubDate>Mon, 20 May 2013 17:07:47 +0000</pubDate>
		<dc:creator>Rob Guppy</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[Participation]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17308</guid>
		<description><![CDATA[On a recent Monday morning, I made the questionable decision to buy myself some followers on Twitter. Egged on by a colleague and a feeling of intrigue, I plugged in my details and purchased 1,000 followers for the princely sum of £8; the speed and ease of the exchange was astonishing and within 24 hours [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130520/how-to-buy-friends-and-influence-no-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social development through football – a Brazilian perspective</title>
		<link>http://www.synergy-sponsorship.com/blog/20130520/social-development-through-football-a-brazilian-perspective/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130520/social-development-through-football-a-brazilian-perspective/#comments</comments>
		<pubDate>Mon, 20 May 2013 15:36:40 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Brazil 2014]]></category>
		<category><![CDATA[Brazil 2014 Sponsorship Consultants]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Rio 2016]]></category>
		<category><![CDATA[Rio 2016 Sponsorship Consultants]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship Activation]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[World Cup Sponsorship Consultants]]></category>
		<category><![CDATA[My Blood Is Red And Black]]></category>
		<category><![CDATA[UNICEF]]></category>
		<category><![CDATA[WWF]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17305</guid>
		<description><![CDATA[by Bruno Scartozzoni and Guilherme Guimarães Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but there are many other things that one needs to understand about the country. Yes, Brazil is a great country, and it&#8217;s getting better, but there are a lot [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130520/social-development-through-football-a-brazilian-perspective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What next for David Beckham?</title>
		<link>http://www.synergy-sponsorship.com/blog/20130517/what-next-for-david-beckham/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130517/what-next-for-david-beckham/#comments</comments>
		<pubDate>Fri, 17 May 2013 10:53:06 +0000</pubDate>
		<dc:creator>Oli Richards</dc:creator>
				<category><![CDATA[Press Clipping]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Retirement]]></category>
		<category><![CDATA[The Times]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17301</guid>
		<description><![CDATA[He has won 19 major trophies, captained his country, married a Spice Girl, amassed a £165 million fortune and seen his super-sized, naked, tattoo-covered torso plastered across billboards for an underwear campaign &#8211; so what&#8217;s next for David Beckham after his retirement?  Tim Crow offers his opinion in The Times and Financial Times.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130517/what-next-for-david-beckham/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair&#8217;s Golden Cue</title>
		<link>http://www.synergy-sponsorship.com/blog/20130510/synergy-helps-betfair-launch-the-golden-cue-ahead-of-the-world-snooker-championship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130510/synergy-helps-betfair-launch-the-golden-cue-ahead-of-the-world-snooker-championship/#comments</comments>
		<pubDate>Fri, 10 May 2013 13:16:48 +0000</pubDate>
		<dc:creator>Lewis Davey</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship Activation]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[O'Sullivan]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Snooker]]></category>
		<category><![CDATA[World Championship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17193</guid>
		<description><![CDATA[For many of Britain&#8217;s sport enthusiasts, the May Day bank holiday signals a weekend spent glued to the TV watching the World Snooker Championship final. For the players, a Crucible final is the pinnacle of their career &#8211; not only for the event’s history and tradition, the privilege of playing in the famous auditorium and the ranking [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130510/synergy-helps-betfair-launch-the-golden-cue-ahead-of-the-world-snooker-championship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The story behind Boris and the horse</title>
		<link>http://www.synergy-sponsorship.com/blog/20130508/the-story-behind-boris-and-the-horse/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130508/the-story-behind-boris-and-the-horse/#comments</comments>
		<pubDate>Wed, 08 May 2013 16:09:17 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Boris]]></category>
		<category><![CDATA[Global Champions Tour]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Nick Skelton]]></category>
		<category><![CDATA[Olympic Park]]></category>
		<category><![CDATA[Show Jumping]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17212</guid>
		<description><![CDATA[Unless you have been hiding under a rock, you will no doubt have seen the photos of Boris Johnson mounting a horse to launch the London leg of the Global Champions Tour. The photo appeared in the Evening Standard, Daily Telegraph and The Times, plus an array of onlines with Metro, Guardian, Daily Express, MSN [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130508/the-story-behind-boris-and-the-horse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My legs and their role in sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20130508/my-legs-and-their-role-in-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130508/my-legs-and-their-role-in-sponsorship/#comments</comments>
		<pubDate>Wed, 08 May 2013 09:23:24 +0000</pubDate>
		<dc:creator>James Masters</dc:creator>
				<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[cosmetics]]></category>
		<category><![CDATA[summer]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17195</guid>
		<description><![CDATA[The air above the hot barbeque wavers and wobbles, the smoke drifts across the garden and gradually dissipates. Satisfied, you and your friends lounge on the warm grass and revel in the sensation that winter has passed and summertime is around the corner. A light breeze ruffles the grass and you feel the blades brush [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130508/my-legs-and-their-role-in-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New 4 Ps of Sponsorship: Key Themes from IEG 2013</title>
		<link>http://www.synergy-sponsorship.com/blog/20130501/the-new-4-ps-of-sponsorship-key-themes-from-ieg-2013/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130501/the-new-4-ps-of-sponsorship-key-themes-from-ieg-2013/#comments</comments>
		<pubDate>Wed, 01 May 2013 07:58:57 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship Activation]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[IEG]]></category>
		<category><![CDATA[Participation]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Purpose]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17147</guid>
		<description><![CDATA[Bringing together over 1,200 delegates and a stellar cast of keynote speakers, the annual IEG Conference is the place to go to get a feel for the US sponsorship industry and the latest trends emerging from that side of the pond. Having experienced three full days of presentations and roundtables covering every topic under the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130501/the-new-4-ps-of-sponsorship-key-themes-from-ieg-2013/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Kickstarting Creativity or A Hollywood Handout?</title>
		<link>http://www.synergy-sponsorship.com/blog/20130425/kickstarting-creativity-or-hollywood-handout/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20130425/kickstarting-creativity-or-hollywood-handout/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 17:34:33 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[crowd-funding]]></category>
		<category><![CDATA[Film sponsorship]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=17086</guid>
		<description><![CDATA[This week I became a sponsor. That’s right, I’m now officially one of the moneymen. With a few clicks online, my place was secured as a backer of Wish I Was Here, the Kickstarter-funded movie from Scrubs star, Zach Braff. With a site target of $2 million, this is no small Kickstarter project, but in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20130425/kickstarting-creativity-or-hollywood-handout/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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