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	<title>Synergy Blog</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor's Consultancy</description>
	<pubDate>Tue, 09 Mar 2010 17:01:25 +0000</pubDate>
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		<title>And the Acadamy Award for Best Product Placement goes to&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:48:30 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[American football]]></category>

		<category><![CDATA[Brand marketing]]></category>

		<category><![CDATA[Film]]></category>

		<category><![CDATA[Product placement]]></category>

		<category><![CDATA[Academy Awards]]></category>

		<category><![CDATA[American Airlines]]></category>

		<category><![CDATA[Avatar]]></category>

		<category><![CDATA[BMW]]></category>

		<category><![CDATA[Brand Channel]]></category>

		<category><![CDATA[District 9]]></category>

		<category><![CDATA[Hilton]]></category>

		<category><![CDATA[Logorama]]></category>

		<category><![CDATA[Nando's]]></category>

		<category><![CDATA[NASA]]></category>

		<category><![CDATA[Oscars]]></category>

		<category><![CDATA[Taco Bell]]></category>

		<category><![CDATA[The Blind Side]]></category>

		<category><![CDATA[Up]]></category>

		<category><![CDATA[Up In The Air]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3278</guid>
		<description><![CDATA[

If, like me, you were unable to keep your eyes open until 4am on Monday morning, you likely watched the highlights of year&#8217;s Oscars online the following day. Unfortunately, for the advertisers that paid around the $1m-per-slot mark to gain a highly coveted slice of the limelight, this means you missed out on the commercial gaps.
However, [...]]]></description>
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		</item>
		<item>
		<title>Tom Gladstone joins Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20100305/tom-gladstone-joins-synergy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100305/tom-gladstone-joins-synergy/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:48:07 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
		
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3256</guid>
		<description><![CDATA[Synergy has appointed Tom Gladstone as Account Director. Gladstone arrives at Synergy after seven years at IMG where his role focused on consulting, integrated marketing and sponsorship activation for a number of major sponsors of international sport.  Click here for the press release.
]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100305/tom-gladstone-joins-synergy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>GUINNESS PREMIERSHIP featured in Event Magazine</title>
		<link>http://www.synergy-sponsorship.com/blog/20100305/guinness-premiership-featured-in-event-magazine/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100305/guinness-premiership-featured-in-event-magazine/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:45:46 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
		
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3268</guid>
		<description><![CDATA[GUINNESS PREMIERSHIP feature with Diageo Senior Sponsorship Manager Lee Bailey. Click here to view feature.
]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100305/guinness-premiership-featured-in-event-magazine/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Betfair in Marketing Week</title>
		<link>http://www.synergy-sponsorship.com/blog/20100305/betfair-in-marketing-week/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100305/betfair-in-marketing-week/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:37:13 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
		
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3263</guid>
		<description><![CDATA[Marketing Week feature with Betfair&#8217;s Group Marketing and Brand Director Oscar Nieboer and Synergy&#8217;s Tim Crow. Click here for the full article.
]]></description>
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		</item>
		<item>
		<title>Why sports stars don’t love change</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:32:12 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
		
		<category><![CDATA[Andy Murray]]></category>

		<category><![CDATA[David Beckham]]></category>

		<category><![CDATA[FA Cup]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Sponsorship]]></category>

		<category><![CDATA[Tiger Woods]]></category>

		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3248</guid>
		<description><![CDATA[When people find out I work in sponsorship, I always get asked two things:
 

Do you have any decent tickets? 
Do you have any decent gossip?

 
There was a time when I had plenty of the latter and little of the former. Unfortunately these days my gossip is about as revealing as a Tiger Woods [...]]]></description>
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		</item>
		<item>
		<title>Mittens in Vancouver. What in London?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:19:37 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Football]]></category>

		<category><![CDATA[London 2012]]></category>

		<category><![CDATA[Olympics]]></category>

		<category><![CDATA[Vancouver 2010]]></category>

		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3233</guid>
		<description><![CDATA[Those little red mittens came to symbolise the 2010 Olympic Winter Games in Vancouver. At $10 a pair, with half going towards Canadian athletes (though I&#8217;m not sure by which specific route), they were the must-have item for those attending the Games.
As I left the BA lounge for the flight back from Vancouver last week, I fell [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tiger Woods and sponsorship: most got it wrong, but not Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:47:27 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
		
		<category><![CDATA[Golf]]></category>

		<category><![CDATA[Sponsorship]]></category>

		<category><![CDATA[Sponsorship consultancy]]></category>

		<category><![CDATA[Synergy]]></category>

		<category><![CDATA[Tiger Woods]]></category>

		<category><![CDATA[celebrity endorsement]]></category>

		<category><![CDATA[Mark Ritson]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3217</guid>
		<description><![CDATA[
Having just returned from two weeks at the Vancouver 2010 Olympic Games, I&#8217;m still catching up with my UK reading. So it was that I turned last night to the February 10 edition of Marketing magazine, and an article on sponsorship by one of my favourite columnists, Mark Ritson, on which I really have to comment. Here&#8217;s why.
In his characteristically forthright style, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Home thoughts from abroad: from Vancouver 2010 to London 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:29:20 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
		
		<category><![CDATA[London 2012]]></category>

		<category><![CDATA[Olympics]]></category>

		<category><![CDATA[Vancouver 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3201</guid>
		<description><![CDATA[
I’ve been with Synergy clients and colleagues here in Vancouver for over a week now taking in the 2010 Olympic Winter Games. This is the seventh Games I’ve attended, and as always it’s been a fascinating experience, but this time with a heightened sense of importance and uniqueness, because we’ll be applying the insights we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social media as the journalists&#8217; source</title>
		<link>http://www.synergy-sponsorship.com/blog/20100216/social-media-as-the-journalists-source/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100216/social-media-as-the-journalists-source/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:30:23 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[YouTube]]></category>

		<category><![CDATA[Social networking]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3188</guid>
		<description><![CDATA[Whilst browsing Twitter last night, I came across an interesting survey, via @mediaguardian, on journalists’ treatment of social media as a source. The US survey conducted by Cision and The George Washington University is based on responses from 371 journalists, almost half of which have spent over 20 years working in the industry. It reports [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100216/social-media-as-the-journalists-source/feed/</wfw:commentRss>
		</item>
		<item>
		<title>BMW appoints Synergy for London 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20100215/bmw-appoints-synergy-for-london-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100215/bmw-appoints-synergy-for-london-2012/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 15:50:17 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
		
		<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3183</guid>
		<description><![CDATA[Synergy&#8217;s appointment as BMW&#8217;s strategic London 2012 sponsorship agency is covered by Sport Industry Informer (click here) and Marketing Week (click here)
]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100215/bmw-appoints-synergy-for-london-2012/feed/</wfw:commentRss>
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