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	<title>Synergy Blog</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>The Sun Still Shines on&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20120514/the-sun-still-shines-on/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120514/the-sun-still-shines-on/#comments</comments>
		<pubDate>Mon, 14 May 2012 08:39:46 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[England football team]]></category>
		<category><![CDATA[News International]]></category>
		<category><![CDATA[Prince Charles]]></category>
		<category><![CDATA[Roy Hodgson]]></category>
		<category><![CDATA[The Sun]]></category>
		<category><![CDATA[UEFA European Championships]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120511/</guid>
		<description><![CDATA[Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an immense amount of coverage and whipped the nation into a frenzy! Firstly, The Sun sparked fury across the country &#8211; with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy enters UK PR Top 150</title>
		<link>http://www.synergy-sponsorship.com/blog/20120503/synergy-a-new-entry-in-top-150-of-uk-pr-consultancies/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120503/synergy-a-new-entry-in-top-150-of-uk-pr-consultancies/#comments</comments>
		<pubDate>Thu, 03 May 2012 14:00:47 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120503/</guid>
		<description><![CDATA[Synergy is a new entry in PR Week&#8217;s Top 150 UK PR consultancies for 2012.  Click here to see the details.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120503/synergy-a-new-entry-in-top-150-of-uk-pr-consultancies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Tribute to Karen Earl</title>
		<link>http://www.synergy-sponsorship.com/blog/20120503/a-tribute-to-karen-earl/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120503/a-tribute-to-karen-earl/#comments</comments>
		<pubDate>Thu, 03 May 2012 09:53:44 +0000</pubDate>
		<dc:creator>Alison Moor</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[ESA]]></category>
		<category><![CDATA[European Sponsorship Agency]]></category>
		<category><![CDATA[Karen Earl]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120501/</guid>
		<description><![CDATA[In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that Karen Earl is among the most prominent and influential people in the UK sports industry. She set up [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120503/a-tribute-to-karen-earl/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Karen Earl Loves&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20120503/synergy-loves/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120503/synergy-loves/#comments</comments>
		<pubDate>Thu, 03 May 2012 09:05:26 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[London Marathon]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[The O2]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120427/</guid>
		<description><![CDATA[This month, we have given company founder Karen Earl the floor to offer her valued opinion on the sponsorships and campaigns that have really resonated with her over the past few years.     Cornhill Insurance Tests Old now, I know, but this is STILL a classic case study in how sponsorship can act as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What We Do</title>
		<link>http://www.synergy-sponsorship.com/blog/20120503/what-we-do/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120503/what-we-do/#comments</comments>
		<pubDate>Thu, 03 May 2012 09:03:30 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[London 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120427/</guid>
		<description><![CDATA[In her 28 years after founding Synergy, Karen Earl was involved in some ground-breaking work. We asked her to provide an insight into her top three pieces of Synergy output from recent years, which you&#8217;ll find below.     Guinness Rugby I can hardly believe that I was in a meeting two decades ago when [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120503/what-we-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perform bank on sports fans turning to Facebook</title>
		<link>http://www.synergy-sponsorship.com/blog/20120502/perform-bank-on-sports-fans-turning-to-facebook/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120502/perform-bank-on-sports-fans-turning-to-facebook/#comments</comments>
		<pubDate>Wed, 02 May 2012 13:33:56 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120502/</guid>
		<description><![CDATA[Tim Crow&#8217;s comments on the Perform deal with Facebook are reported by Media Week. Click here for the article.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120502/perform-bank-on-sports-fans-turning-to-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230;Ipswich Town&#8217;s kit launch</title>
		<link>http://www.synergy-sponsorship.com/blog/20120501/synergy-loves-ipswich-towns-kit-launch/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120501/synergy-loves-ipswich-towns-kit-launch/#comments</comments>
		<pubDate>Tue, 01 May 2012 09:09:03 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Arran Lee-Barrett]]></category>
		<category><![CDATA[Championship]]></category>
		<category><![CDATA[Chelsea FC]]></category>
		<category><![CDATA[East Anglia]]></category>
		<category><![CDATA[Fernando Torres]]></category>
		<category><![CDATA[football fans]]></category>
		<category><![CDATA[Football Kit]]></category>
		<category><![CDATA[Football kit launch]]></category>
		<category><![CDATA[Gary Cahill]]></category>
		<category><![CDATA[Ispwich Town]]></category>
		<category><![CDATA[Jay Emmanuel-THomas]]></category>
		<category><![CDATA[John Wark]]></category>
		<category><![CDATA[Juan Mata]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Norfolk]]></category>
		<category><![CDATA[Norwich City]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120423/</guid>
		<description><![CDATA[What Happened With 19 league defeats so far this season, Ipswich Town aren&#8217;t going to win many accolades for their performances on the pitch. However, faced with the launch of their new kit, the Championship side demonstrated creative ability which should make any club sit up and take notice. To publicise the kit launch, the Tractor Boys [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120501/synergy-loves-ipswich-towns-kit-launch/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A day in the life of the Football Editor</title>
		<link>http://www.synergy-sponsorship.com/blog/20120501/a-day-in-the-life-of-the-football-editor/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120501/a-day-in-the-life-of-the-football-editor/#comments</comments>
		<pubDate>Tue, 01 May 2012 08:49:30 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Blackburn]]></category>
		<category><![CDATA[Chelsea FC]]></category>
		<category><![CDATA[England manager]]></category>
		<category><![CDATA[FC Barcelona]]></category>
		<category><![CDATA[Fernando Torres]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Nou Camp]]></category>
		<category><![CDATA[QPR]]></category>
		<category><![CDATA[Roy Hodgson]]></category>
		<category><![CDATA[Sports journalism]]></category>
		<category><![CDATA[The FA]]></category>
		<category><![CDATA[The Times]]></category>
		<category><![CDATA[Tony Evans]]></category>
		<category><![CDATA[Tottenham Hotspur]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120430/</guid>
		<description><![CDATA[Last Tuesday night, as the majority of football fans were glued to Chelsea’s heroics (John Terry aside), Tony Evans (Football Editor of The Times) gave a rare and fascinating insight into the extreme pressure journalists are faced with when putting together the sports pages of one of the UK’s leading papers. Tony posted regular updates [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120501/a-day-in-the-life-of-the-football-editor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PR Week showcase Synergy&#8217;s work on Betfair</title>
		<link>http://www.synergy-sponsorship.com/blog/20120426/pr-week-showcase-synergys-work-on-betfair/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120426/pr-week-showcase-synergys-work-on-betfair/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 14:37:50 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120426/</guid>
		<description><![CDATA[PR Week showcases Synergy’s ‘Betfair Presents…Man Utd Live’ &#8211; a Q&#38;A with three Manchester United players hosted on Betfair’s Facebook page, which attracted over 50,000 views and increased ”likes” by 36% Click here to read the case study in full.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120426/pr-week-showcase-synergys-work-on-betfair/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sport Industry Awards Headlines: Crow and Curran</title>
		<link>http://www.synergy-sponsorship.com/blog/20120420/sport-industry-awards-headlines-crow-and-curran/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120420/sport-industry-awards-headlines-crow-and-curran/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 11:53:01 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120420/</guid>
		<description><![CDATA[Tim Crow and Dom Curran are interviewed by Sports Industry TV ahead of the 2012 Sport Industry Awards to mark Synergy&#8217;s nomination for Sport Agency of The Year. To view the interview, click here. (VIDEO)]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120420/sport-industry-awards-headlines-crow-and-curran/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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