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	<title>Synergy Blog &#187; Winter Olympics</title>
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		<title>Why the Olympics are a lot like Christmas</title>
		<link>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:29:52 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111222/</guid>
		<description><![CDATA[As I write this we are only three days away from Christmas Day and, in our industry anyway, many thoughts beyond that are inevitably turning to the New Year and London 2012. So it seemed entirely appropriate, for my last post of the year, to write about my belief that the Olympic Games – Summer and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the UK ready to embrace the Olympics?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110127/is-the-uk-ready-to-embrace-the-olympics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110127/is-the-uk-ready-to-embrace-the-olympics/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 15:15:39 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[LOCOG]]></category>
		<category><![CDATA[Vancouver 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6338</guid>
		<description><![CDATA[With approximately 500 days remaining before the Opening Ceremony of the London 2012 Olympic Games, this is a question many are asking.  Since the Olympics were awarded to London, the London Organising Committee (LOCOG) has been moving full tilt, drawing on everything ‘London’, from the one-of-a-kind buildings to leveraging the city’s international flavour. However, with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>It&#8217;s big, and it&#8217;s social: Nike lets fans Write The Headline &#8211; again.</title>
		<link>http://www.synergy-sponsorship.com/blog/20100624/its-big-and-its-social-nike-lets-fans-write-the-headline-again/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100624/its-big-and-its-social-nike-lets-fans-write-the-headline-again/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 11:51:15 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[World Cup 2010]]></category>
		<category><![CDATA[Write the Future]]></category>
		<category><![CDATA[Write The Headline]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4190</guid>
		<description><![CDATA[One of the many things I love about social media is the way it enables us to re-imagine how we use old media. This year I’ve seen Nike do this brilliantly twice &#8211; first in Vancouver during the Olympics, and now in Johannesburg for the World Cup – using the same technique of integrating social [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>From Olympic cowbells to World Cup vuvuzelas, there’s an app for that</title>
		<link>http://www.synergy-sponsorship.com/blog/20100611/from-olympic-cowbells-to-world-cup-vuvuzelas-there%e2%80%99s-an-app-for-that/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100611/from-olympic-cowbells-to-world-cup-vuvuzelas-there%e2%80%99s-an-app-for-that/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:44:22 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[App store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Cowbell2010 app]]></category>
		<category><![CDATA[KitKat Red Card]]></category>
		<category><![CDATA[The Sun Sweepstake Shaker]]></category>
		<category><![CDATA[Vuvuzela apps]]></category>
		<category><![CDATA[Vuvuzelas]]></category>
		<category><![CDATA[World Cup 2010]]></category>
		<category><![CDATA[World Cup 2010 apps]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3997</guid>
		<description><![CDATA[The Vancouver Olympics and the 2010 World Cup have been watershed events in the evolution of sports and entertainment marketing strategy in the digital era, as new technologies enable increasingly compelling ways for brands to engage fans following these events, and living their lives, simultaneously online and off line. A fascinating feature of this has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>FIFA&#8217;s World Cup gig strategy misses a trick</title>
		<link>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 09:27:09 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3431</guid>
		<description><![CDATA[Yesterday, FIFA announced the stellar line-up &#8211; an array of international and African artists &#8211; for a &#8216;Kick-Off Celebration Concert&#8216; in Soweto on June 10 to mark the opening of the 2010 FIFA World Cup in South Africa. Predictably, the story generated worldwide coverage. But I couldn&#8217;t help feeling that FIFA has got its PR [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mittens in Vancouver. What in London?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:19:37 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[Red Mittens]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3233</guid>
		<description><![CDATA[Those little red mittens came to symbolise the 2010 Olympic Winter Games in Vancouver. At $10 a pair, with half going towards Canadian athletes (though I&#8217;m not sure by which specific route), they were the must-have item for those attending the Games. As I left the Air Canada lounge for the flight back from Vancouver last week, I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sochi 2014 bucks the recession</title>
		<link>http://www.synergy-sponsorship.com/blog/20090202/sochi-2014-bucks-the-recession/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090202/sochi-2014-bucks-the-recession/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 14:32:45 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sochi 2014]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=403</guid>
		<description><![CDATA[With the UK snowbound, it seems entirely appropriate to (b)log that the Sochi 2014 Winter Olympics announced its first domestic sponsorship yesterday, a recession-busting $460m (£316m) deal in the telecommunications category with state-controlled long-distance telephone company Rostelecom and Russia&#8217;s number three mobile carrier, MegaFon. In a departure from usual Olympic practice, the Sochi organising committee [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090202/sochi-2014-bucks-the-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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