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	<title>Synergy Blog &#187; Viral Marketing</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>A brief history and long future for content</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 12:25:49 +0000</pubDate>
		<dc:creator>Colin Burgess</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Celebrity]]></category>
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		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
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		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[Content forms an integral part of our work; understanding the factors regarding emotional and intellectual engagement with an audience are important in order to create meaningful experiences. The aim of this article is to trace the evolution of content creation and delivery in light of advances in technology and changes in social activities; hopefully giving [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230; ASOS: The Urban Tour</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:06:07 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fashion]]></category>
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		<category><![CDATA[Sport]]></category>
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		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[London Fashion Week]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What happened? Online fashion retailer ASOS has continued its pioneering digital approach by utilising urban culture to promote its new 2011 Autumn/Winter menswear collection. Through a new online experience, the ASOS Urban Tour uses an interactive platform to showcase its latest range, by zooming in on a variety of street performers including skaters, dancers and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230; When Athletes Have To Compete For Their Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:05:51 +0000</pubDate>
		<dc:creator>Liz Brown</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
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		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[hotshots]]></category>
		<category><![CDATA[Marketing to women]]></category>
		<category><![CDATA[Sabine Lisicki]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[xperia]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[Think of any brand associated with an athlete, and in most cases the brand will have approached the athlete as a result of the athlete’s brand/consumer fit and will be paying them a hefty sponsorship fee in return for a number of rights. In “What We Love” this month though, we explore a brand who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Memories are made of this</title>
		<link>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 15:07:01 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[memorabilia]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Memorabilia. The ultimate demonstration of fully committed fandom, right? Now I’m not talking about the typical million-odd replica shirts sold each year by Manchester United; I don’t even mean the larger share of these that sell featuring a certain Wayne Rooney’s name and number on the back; no, I’m talking about the real up-close-and-personal stuff: [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
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		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
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		<category><![CDATA[Twitter]]></category>
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		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; De-loot London</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:17:01 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
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		<category><![CDATA[London riots]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110822/</guid>
		<description><![CDATA[What happened? It would be remiss of us to ignore the social disturbance, unrest and rioting that wreaked havoc on the streets of London and around Britain in early August. What really struck a chord with us here at Synergy was the response of local communities to counter the destruction and rally together,  specifically the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy loves&#8230; You Vs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:59:09 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[Sport]]></category>
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		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8318</guid>
		<description><![CDATA[Oakley&#8216;s immersion into athletic eye wear began in 1980, when the company released its first model of motorcycle goggles. Dubbed the &#8220;O-Frame,&#8221; the goggle consisted of an arced cylindrical lens that would eventually become the brand&#8217;s hallmark. Over the last 30 years, Oakley has been awarded more than 600 patents and developed, through strategic sponsorship, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>D is for Dialogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:06:22 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
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		<category><![CDATA[Sponsorship]]></category>
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		<category><![CDATA[Television audiences]]></category>
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		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8124</guid>
		<description><![CDATA[Our relationships are all built on dialogue.  Talking to each other, sharing ideas, working together, creating things, discovering  new stuff,  having fun, laughing, crying, flirting, arguing – everything that makes life worth living is built on our ability to actively engage with each other.   Why should that be different from the relationships we build with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; The Golf Boys</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-golf-boys/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-golf-boys/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:59:09 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
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		<category><![CDATA[Synergy Loves]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8135</guid>
		<description><![CDATA[So you think golf is a dull sport with a lack of characters? Think again – this ‘Synergy Loves’ needs little explanation beyond a watch. PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan have produced their own song with accompanying video. The Fab Four, performing under the name ‘The Golf Boys’, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-golf-boys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; The Museum of Me &#8211; by Intel</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:55:15 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[The Arts]]></category>
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		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8120</guid>
		<description><![CDATA[When I was eight years old, my Dad took me on my first museum outing &#8211; the Imperial War Museum in London &#8211; and a day climbing over and into tanks and cannons was as close to boyhood nirvana as it got. Ever since then, I’ve had a borderline obsession with museums. From dinosaurs to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/feed/</wfw:commentRss>
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