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	<title>Synergy Blog &#187; Vancouver 2010</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Augmenting our Reality</title>
		<link>http://www.synergy-sponsorship.com/blog/20100809/augmenting-our-reality/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100809/augmenting-our-reality/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 08:05:44 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Hugo Boss]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4525</guid>
		<description><![CDATA[Seemingly building a reputation within brainstorms for throwing out the term ‘Augmented Reality’ (AR) without much back up, I started to question if I fully understood the capabilities of this increasingly fashionable term. Defined by Wikipedia as &#8216;a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100809/augmenting-our-reality/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing to Mom: P&amp;G opens up new Olympic white space</title>
		<link>http://www.synergy-sponsorship.com/blog/20100730/marketing-to-mom-pg-opens-up-new-olympic-white-space/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100730/marketing-to-mom-pg-opens-up-new-olympic-white-space/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 12:11:55 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Marketing to women]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Proud Sponsor of Mom]]></category>
		<category><![CDATA[Thanks Mom]]></category>
		<category><![CDATA[TOP]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4413</guid>
		<description><![CDATA[I wasn’t surprised by Wednesday’s announcement of Procter &#38; Gamble’s TOP sponsorship agreement with the IOC. If you read my August 2009 blog on P&#38;G’s sponsorship deal with the NFL, and subsequently followed P&#38;G’s wonderful &#8216;Proud Sponsor of Moms&#8217; activation of its USOC partnership across Vancouver 2010, you probably weren’t surprised either. It was an [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100730/marketing-to-mom-pg-opens-up-new-olympic-white-space/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>It&#8217;s big, and it&#8217;s social: Nike lets fans Write The Headline &#8211; again.</title>
		<link>http://www.synergy-sponsorship.com/blog/20100624/its-big-and-its-social-nike-lets-fans-write-the-headline-again/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100624/its-big-and-its-social-nike-lets-fans-write-the-headline-again/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 11:51:15 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[World Cup 2010]]></category>
		<category><![CDATA[Write the Future]]></category>
		<category><![CDATA[Write The Headline]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4190</guid>
		<description><![CDATA[One of the many things I love about social media is the way it enables us to re-imagine how we use old media. This year I’ve seen Nike do this brilliantly twice &#8211; first in Vancouver during the Olympics, and now in Johannesburg for the World Cup – using the same technique of integrating social [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100624/its-big-and-its-social-nike-lets-fans-write-the-headline-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From Olympic cowbells to World Cup vuvuzelas, there’s an app for that</title>
		<link>http://www.synergy-sponsorship.com/blog/20100611/from-olympic-cowbells-to-world-cup-vuvuzelas-there%e2%80%99s-an-app-for-that/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100611/from-olympic-cowbells-to-world-cup-vuvuzelas-there%e2%80%99s-an-app-for-that/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:44:22 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[App store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Cowbell2010 app]]></category>
		<category><![CDATA[KitKat Red Card]]></category>
		<category><![CDATA[The Sun Sweepstake Shaker]]></category>
		<category><![CDATA[Vuvuzela apps]]></category>
		<category><![CDATA[Vuvuzelas]]></category>
		<category><![CDATA[World Cup 2010]]></category>
		<category><![CDATA[World Cup 2010 apps]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3997</guid>
		<description><![CDATA[The Vancouver Olympics and the 2010 World Cup have been watershed events in the evolution of sports and entertainment marketing strategy in the digital era, as new technologies enable increasingly compelling ways for brands to engage fans following these events, and living their lives, simultaneously online and off line. A fascinating feature of this has [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100611/from-olympic-cowbells-to-world-cup-vuvuzelas-there%e2%80%99s-an-app-for-that/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FIFA&#8217;s World Cup gig strategy misses a trick</title>
		<link>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 09:27:09 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3431</guid>
		<description><![CDATA[Yesterday, FIFA announced the stellar line-up &#8211; an array of international and African artists &#8211; for a &#8216;Kick-Off Celebration Concert&#8216; in Soweto on June 10 to mark the opening of the 2010 FIFA World Cup in South Africa. Predictably, the story generated worldwide coverage. But I couldn&#8217;t help feeling that FIFA has got its PR [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mittens in Vancouver. What in London?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:19:37 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[Red Mittens]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3233</guid>
		<description><![CDATA[Those little red mittens came to symbolise the 2010 Olympic Winter Games in Vancouver. At $10 a pair, with half going towards Canadian athletes (though I&#8217;m not sure by which specific route), they were the must-have item for those attending the Games. As I left the Air Canada lounge for the flight back from Vancouver last week, I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Home thoughts from abroad: from Vancouver 2010 to London 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:29:20 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Alex Bilodeau]]></category>
		<category><![CDATA[Ice Hockey]]></category>
		<category><![CDATA[Vancouver 2010 Opening Ceremony]]></category>
		<category><![CDATA[Wayne Gretzky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3201</guid>
		<description><![CDATA[I’ve been with Synergy clients and colleagues here in Vancouver for over a week now taking in the 2010 Olympic Winter Games. This is the seventh Games I’ve attended, and as always it’s been a fascinating experience, but this time with a heightened sense of importance and uniqueness, because we’ll be applying the insights we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What now for sponsorship of the Olympics by automotive companies?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090601/what-now-for-sponsorship-of-the-olympics-by-automotive-companies/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090601/what-now-for-sponsorship-of-the-olympics-by-automotive-companies/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:05:21 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[GM]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=972</guid>
		<description><![CDATA[Last week saw two bad-news stories break on Olympic sponsorship by the automotive industry. First was the news that the IOC had ended its long search for a global Olympic sponsor in the automotive category, exclusively scooped by Around The Rings. The only thing that was surprising about this story was that it took the IOC so long to go public on it. This followed [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090601/what-now-for-sponsorship-of-the-olympics-by-automotive-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Team 2012 and Team GB funding: there is an alternative</title>
		<link>http://www.synergy-sponsorship.com/blog/20090401/team-2012-and-team-gb-funding-there-is-an-alternative/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090401/team-2012-and-team-gb-funding-there-is-an-alternative/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 11:28:36 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[BOA]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[Own The Podium]]></category>
		<category><![CDATA[Team 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=462</guid>
		<description><![CDATA[Refreshing to see BOA Commercial Director Hugh Chambers, quoted in the Telegraph this morning, playing down expectations around the revenue-generating potential of Team 2012. A smart move &#8211; much in contrast to Andy Burnham&#8217;s announcement of the Medal Hopes scheme which Team 2012 has replaced &#8211; as is Chambers&#8217; advocacy of alternative, non-sponsorship based, funding models I&#8217;ve suggested previously, in particular a London 2012 version [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090401/team-2012-and-team-gb-funding-there-is-an-alternative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goodbye Medal Hopes and a cautious hello to Team 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20090227/goodbye-medal-hopes-and-a-cautious-hello-to-team-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090227/goodbye-medal-hopes-and-a-cautious-hello-to-team-2012/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 10:12:43 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[DCMS]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[Team 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=425</guid>
		<description><![CDATA[Given that the announcement by Andy Burnham of Team 2012, the replacement fundraising programme for the ill-conceived Medal Hopes, was very long on PR and positioning but very short on detail, I give Team 2012 only a cautious welcome. On the plus side, it&#8217;s good to see the various stakeholders in London 2012 are working together &#8211; a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090227/goodbye-medal-hopes-and-a-cautious-hello-to-team-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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