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	<title>Synergy Blog &#187; Tiger Woods</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor's Consultancy</description>
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		<title>Why sports stars don’t love change</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:32:12 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Love Change]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3248</guid>
		<description><![CDATA[When people find out I work in sponsorship, I always get asked two things:
 

Do you have any decent tickets? 
Do you have any decent gossip?

 
There was a time when I had plenty of the latter and little of the former. Unfortunately these days my gossip is about as revealing as a Tiger Woods press conference. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Tiger Woods and sponsorship: most got it wrong, but not Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:47:27 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[celebrity endorsement]]></category>
		<category><![CDATA[Mark Ritson]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3217</guid>
		<description><![CDATA[
Having just returned from two weeks at the Vancouver 2010 Olympic Games, I&#8217;m still catching up with my UK reading. So it was that I turned last night to the February 10 edition of Marketing magazine, and an article on sponsorship by one of my favourite columnists, Mark Ritson, on which I really have to comment. Here&#8217;s why.
In his characteristically forthright style, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Tee time is Tweet time: Ian Poulter and Twitter</title>
		<link>http://www.synergy-sponsorship.com/blog/20090714/tee-time-is-tweet-time-ian-poulter-and-twitter/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090714/tee-time-is-tweet-time-ian-poulter-and-twitter/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 16:14:15 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Ian Poulter]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1727</guid>
		<description><![CDATA[Previously, golf&#8217;s best-known connection with Tweeting was the (probably apocryphal) story of Tiger Woods&#8217; &#8217;I just wopped Tweety Pie&#8217; SMS to friends, having just beaten an infamously canary-clad Sergio Garcia in the final round at The Open in 2006. But now Ian Poulter is opening up a new front for golf in the Twitterena.
After only a matter [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090714/tee-time-is-tweet-time-ian-poulter-and-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>The return of Tiger Woods</title>
		<link>http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 11:53:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Golf sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=423</guid>
		<description><![CDATA[OK everyone, you can breathe again &#8211; he won and his knee didn&#8217;t give in. Last July I wrote a blog about the effect Tiger Woods&#8217; absence from The Open would have on golf, and on his return I thought it would be interesting to see just how much the sport has missed him.
The world&#8217;s economy has [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What connects General Motors, the FedEx Cup and the Kodak Challenge?</title>
		<link>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 18:27:18 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=365</guid>
		<description><![CDATA[If you get the product right, everything else follows.
So General Motors has inevitably parted company with Tiger Woods. Some commentators have claimed that this somehow proves that endorsements of this type don&#8217;t work. Nonsense. In Tiger&#8217;s case, Nike and Accenture in particular disprove the point. Tiger may be a miracle-worker, but not even he could [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The FedEx Cup: only Vijay is relaxed</title>
		<link>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:01:47 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=296</guid>
		<description><![CDATA[I’ve posted before about the fact that NPD has been one of the key drivers in modern sponsorship, with virtually every week seeing new platform and property models being unveiled. NPD being what it is however, they don’t always work out, and the most recent example of this is golf’s FedEx Cup.
Launched by the US [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking time to understand your online audience pays dividends</title>
		<link>http://www.synergy-sponsorship.com/blog/20080828/taking-time-to-understand-your-online-audience-pays-dividends/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080828/taking-time-to-understand-your-online-audience-pays-dividends/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 12:43:29 +0000</pubDate>
		<dc:creator>Malph Minns</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=256</guid>
		<description><![CDATA[As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the &#8220;glitch&#8221; Levinator25 thought he found in the game, is not a glitch at all.  This is a classic example of taking time to understand your online audience and getting digital marketing right &#8211; as the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080828/taking-time-to-understand-your-online-audience-pays-dividends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Did a missing Tiger affect The Open?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080723/did-a-missing-tiger-affect-the-open/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080723/did-a-missing-tiger-affect-the-open/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 10:59:05 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Golf]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=122</guid>
		<description><![CDATA[
 
They say one man is never bigger than the sport but there was one conversation that I heard many times over up at Royal Birkdale last week from the hospitality tents to the media centre – will we (media, sponsors, PR agencies &#38; spectators) miss Tiger Woods?
 
Initial evidence would seem to suggest the answer lies [...]]]></description>
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		<slash:comments>2</slash:comments>
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