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	<title>Synergy Blog &#187; Tiger Woods</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>McIlroy’s Millions: And we’re only on the first tee…</title>
		<link>http://www.synergy-sponsorship.com/blog/20110715/mcilroy%e2%80%99s-millions-and-we%e2%80%99re-only-on-the-first-tee%e2%80%a6/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110715/mcilroy%e2%80%99s-millions-and-we%e2%80%99re-only-on-the-first-tee%e2%80%a6/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 15:06:39 +0000</pubDate>
		<dc:creator>James Tan</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[BMW Championship]]></category>
		<category><![CDATA[Bobby Jones]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Rory McIlroy]]></category>
		<category><![CDATA[US Open]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8260</guid>
		<description><![CDATA[As a triumphant Rory McIlroy left this year’s US Open, he did so carrying the inevitable label of the game&#8217;s next superstar. His flawless golf, which made him the youngest champion since the great Bobby Jones, sparked premature talk of him overtaking Jack Nicklaus’ 18 Major trophies. With previous US Open Champion Graeme McDowell labelling [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>10 Reasons Why The Ryder Cup Is A Sports Marketing Phenomenon</title>
		<link>http://www.synergy-sponsorship.com/blog/20100930/10-reasons-why-the-ryder-cup-is-a-sports-marketing-phenomenon/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100930/10-reasons-why-the-ryder-cup-is-a-sports-marketing-phenomenon/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 18:19:58 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Celtic Manor]]></category>
		<category><![CDATA[Colin Montgomerie]]></category>
		<category><![CDATA[Corey Pavin]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Ryder Cup 2010]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>
		<category><![CDATA[Sports Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5360</guid>
		<description><![CDATA[Regular visitors to this parish will know that previously I&#8217;ve written several posts about what I believe is one of the most important and most overlooked trends in modern sports marketing: NPD. The creation of new and re-invented events and formats has been a seismic force shaping the sports marketing business worldwide for years: the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100930/10-reasons-why-the-ryder-cup-is-a-sports-marketing-phenomenon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike Stealthily Twitters Tiger Back Onto The Stage</title>
		<link>http://www.synergy-sponsorship.com/blog/20100916/nike-stealthily-twitters-tiger-back-onto-the-stage/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100916/nike-stealthily-twitters-tiger-back-onto-the-stage/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 16:13:44 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Golf]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Messi]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Stephen Fry]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Q&A]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5256</guid>
		<description><![CDATA[It was rather counter-intuitive of Nike yesterday to use Twitter to stage a fan Q&#38;A with Tiger Woods. Given his recent travails and &#8211; I would imagine &#8211; a resultant antipathy to social media, Twitter is perhaps the last place you&#8217;d expect Tiger to take the latest of his tentative steps back onto the public [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100916/nike-stealthily-twitters-tiger-back-onto-the-stage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why sports stars don’t love change</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:32:12 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Love Change]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3248</guid>
		<description><![CDATA[When people find out I work in sponsorship, I always get asked two things:   Do you have any decent tickets? Do you have any decent gossip?   There was a time when I had plenty of the latter and little of the former. Unfortunately these days my gossip is about as revealing as a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tiger Woods and sponsorship: most got it wrong, but not Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:47:27 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[celebrity endorsement]]></category>
		<category><![CDATA[Mark Ritson]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3217</guid>
		<description><![CDATA[Having just returned from two weeks at the Vancouver 2010 Olympic Games, I&#8217;m still catching up with my UK reading. So it was that I turned last night to the February 10 edition of Marketing magazine, and an article on sponsorship by one of my favourite columnists, Mark Ritson, on which I really have to comment. Here&#8217;s why. In his characteristically forthright [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100225/tiger-woods-and-sponsorship-most-got-it-wrong-but-not-synergy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tee time is Tweet time: Ian Poulter and Twitter</title>
		<link>http://www.synergy-sponsorship.com/blog/20090714/tee-time-is-tweet-time-ian-poulter-and-twitter/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090714/tee-time-is-tweet-time-ian-poulter-and-twitter/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 16:14:15 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Ian Poulter]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1727</guid>
		<description><![CDATA[Previously, golf&#8217;s best-known connection with Tweeting was the (probably apocryphal) story of Tiger Woods&#8217; &#8217;I just wopped Tweety Pie&#8217; SMS to friends, having just beaten an infamously canary-clad Sergio Garcia in the final round at The Open in 2006. But now Ian Poulter is opening up a new front for golf in the Twitterena. After only a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090714/tee-time-is-tweet-time-ian-poulter-and-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The return of Tiger Woods</title>
		<link>http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 11:53:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Golf sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=423</guid>
		<description><![CDATA[OK everyone, you can breathe again &#8211; he won and his knee didn&#8217;t give in. Last July I wrote a blog about the effect Tiger Woods&#8217; absence from The Open would have on golf, and on his return I thought it would be interesting to see just how much the sport has missed him. The world&#8217;s economy [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What connects General Motors, the FedEx Cup and the Kodak Challenge?</title>
		<link>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 18:27:18 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=365</guid>
		<description><![CDATA[If you get the product right, everything else follows. So General Motors has inevitably parted company with Tiger Woods. Some commentators have claimed that this somehow proves that endorsements of this type don&#8217;t work. Nonsense. In Tiger&#8217;s case, Nike and Accenture in particular disprove the point. Tiger may be a miracle-worker, but not even he [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The FedEx Cup: only Vijay is relaxed</title>
		<link>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:01:47 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=296</guid>
		<description><![CDATA[I’ve posted before about the fact that NPD has been one of the key drivers in modern sponsorship, with virtually every week seeing new platform and property models being unveiled. NPD being what it is however, they don’t always work out, and the most recent example of this is golf’s FedEx Cup. Launched by the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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