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	<title>Synergy Blog &#187; Television</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Spooks the social media out of me</title>
		<link>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 11:07:18 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111026/</guid>
		<description><![CDATA[It’s not news that we&#8217;re all watching TV whilst surfing the net, tapping away on our smartphones and engaging others in discussion around our favourite programmes (just log on to Twitter during  X-Factor and Strictly!). What I’d like to applaud here is how broadcasters are taking this social engagement and building communities of loyal fans beyond [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A brief history and long future for content</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 12:25:49 +0000</pubDate>
		<dc:creator>Colin Burgess</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[Content forms an integral part of our work; understanding the factors regarding emotional and intellectual engagement with an audience are important in order to create meaningful experiences. The aim of this article is to trace the evolution of content creation and delivery in light of advances in technology and changes in social activities; hopefully giving [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230; ASOS: The Urban Tour</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:06:07 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[London Fashion Week]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What happened? Online fashion retailer ASOS has continued its pioneering digital approach by utilising urban culture to promote its new 2011 Autumn/Winter menswear collection. Through a new online experience, the ASOS Urban Tour uses an interactive platform to showcase its latest range, by zooming in on a variety of street performers including skaters, dancers and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy weekly PR picks: A Birch in a big Pot, a Hoff with a big Bob, and for the seventh time&#8230;You’re Hired</title>
		<link>http://www.synergy-sponsorship.com/blog/20110506/synergy-weekly-pr-picks-a-birch-in-a-big-pot-a-hoff-with-a-big-bob-and-for-the-seventh-time-you%e2%80%99re-hired/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110506/synergy-weekly-pr-picks-a-birch-in-a-big-pot-a-hoff-with-a-big-bob-and-for-the-seventh-time-you%e2%80%99re-hired/#comments</comments>
		<pubDate>Fri, 06 May 2011 17:15:35 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Gardening]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy Papers]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[35ft birch tree]]></category>
		<category><![CDATA[Chelsea Flower Show]]></category>
		<category><![CDATA[David Hasselhoff]]></category>
		<category><![CDATA[Hillier Nurseries]]></category>
		<category><![CDATA[Lord Sugar]]></category>
		<category><![CDATA[Nickelodeon Land]]></category>
		<category><![CDATA[Spongebob SquarePants]]></category>
		<category><![CDATA[synergypapers]]></category>
		<category><![CDATA[The Apprentice]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7587</guid>
		<description><![CDATA[Now I enjoy pleasant scenery and lush green surroundings as much as the next guy, but you’d be unlikely to find me seeking out the latest news concerning the upcoming Chelsea Flower Show.  Kudos, then, goes to Hillier Nurseries, who captured my attention with some fantastic imagery of their 35ft silver birch tree, en-route to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110506/synergy-weekly-pr-picks-a-birch-in-a-big-pot-a-hoff-with-a-big-bob-and-for-the-seventh-time-you%e2%80%99re-hired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, March 2011 &#8211; Endorses for courses</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:27:46 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6590</guid>
		<description><![CDATA[During a 5-hour traffic delay on the way to the Ryder Cup, two Synergists entered into a debate about the greatest Sports Marketing Innovation of the last 50 years. What started in the back of the car, turned into our own private mission to find the answer. We invited suggestions from the public, debated the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P is for Product Placement (and the 3-second rule)</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 09:09:02 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[90210]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Marchlands]]></category>
		<category><![CDATA[Ofcom]]></category>
		<category><![CDATA[One Tree Hill]]></category>
		<category><![CDATA[Sunkist]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6652</guid>
		<description><![CDATA[For a long time, UK viewers of American TV have been familiar with the concept of product placement. From the &#8216;background&#8217; props (Sunkist in One Tree Hill, Dr. Pepper in 90210) to the blatant story-line-focused brands (ipad in Modern Family, Verizon in 30 Rock), brand power has fuelled U.S. small-screen entertainment. No longer is this [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl XLV adverts &#8211; the highlights</title>
		<link>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 12:43:10 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Terry Tate]]></category>
		<category><![CDATA[XFactor]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6588</guid>
		<description><![CDATA[The NFL&#8217;s Super Bowl is prime material for us marketing folks. Granted, a number of us love the actual football being played on the field, but a huge majority are even more excited by the entertainment during the time outs. And I&#8217;m not talking pom poms and dancing girls (fans of the cheerleaders though we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the greatest modern sports marketing innovation? New: Patrick Nally, founder of modern sports sponsorship, enters the debate</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/the-synergy-interview-patrick-nally/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/the-synergy-interview-patrick-nally/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 19:02:13 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Patrick Nally]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6099</guid>
		<description><![CDATA[Who better than Patrick Nally, for many the originator of modern sports sponsorship, to offer the latest contribution to our &#8216;What&#8217;s the Greatest Sports Marketing Innovation?&#8217; debate? Earlier this week Patrick threw his hat into the ring, not only offering us insight into his role in the inception of the industry, but also to give us his own nominations for the top spot. In a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101202/the-synergy-interview-patrick-nally/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation? New: Mihir Bose on why it&#8217;s the Olympic TOP sponsorship programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 18:10:59 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Horst Dassler]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Mihir Bose]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Olympic TOP sponsorship programme]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6079</guid>
		<description><![CDATA[Mihir Bose needs little introduction as an award-winning journalist, author and broadcaster. From 2006- 2009 he was the BBC&#8217;s first Sports Editor; prior to that he was Chief Sports News Correspondent for the Daily Telegraph. He has written 22 books, including an award winning history of Indian cricket and the first history of Bollywood, and presented numerous programmes [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watch This Space: How Live Sport Created TV Advertising</title>
		<link>http://www.synergy-sponsorship.com/blog/20101126/watch-this-space-how-live-sport-gave-tv-advertising-to-the-world/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101126/watch-this-space-how-live-sport-gave-tv-advertising-to-the-world/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 13:52:33 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[Baseball]]></category>
		<category><![CDATA[Brooklyn Dodgers]]></category>
		<category><![CDATA[Bulova]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Philadelphia Phillies]]></category>
		<category><![CDATA[World's First TV Commercial]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6054</guid>
		<description><![CDATA[Those of you who&#8217;ve been following our &#8216;What&#8217;s The Greatest Sports Modern Marketing Innovation?&#8217; debate will know that we&#8217;ve had an array of thought-provoking comments, including numerous suggestions for innovations that didn&#8217;t feature in our initial shortlist. And although it doesn&#8217;t make the cut in our debate because it falls outside the post-1960 rule, one of my favourites was from Jeremy Edwards of Xtreme [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101126/watch-this-space-how-live-sport-gave-tv-advertising-to-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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