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	<title>Synergy Blog &#187; Television audiences</title>
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		<title>Spooks the social media out of me</title>
		<link>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 11:07:18 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111026/</guid>
		<description><![CDATA[It’s not news that we&#8217;re all watching TV whilst surfing the net, tapping away on our smartphones and engaging others in discussion around our favourite programmes (just log on to Twitter during  X-Factor and Strictly!). What I’d like to applaud here is how broadcasters are taking this social engagement and building communities of loyal fans beyond [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>D is for Dialogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:06:22 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8124</guid>
		<description><![CDATA[Our relationships are all built on dialogue.  Talking to each other, sharing ideas, working together, creating things, discovering  new stuff,  having fun, laughing, crying, flirting, arguing – everything that makes life worth living is built on our ability to actively engage with each other.   Why should that be different from the relationships we build with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230; a Royal Wedding Campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-a-royal-wedding-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-a-royal-wedding-campaign/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:31:47 +0000</pubDate>
		<dc:creator>Olivia</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[3m]]></category>
		<category><![CDATA[celebration]]></category>
		<category><![CDATA[post-it]]></category>
		<category><![CDATA[Royal Wedding]]></category>
		<category><![CDATA[t-mobile]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7818</guid>
		<description><![CDATA[What happened: The Royal Wedding dominated much of April, making it almost impossible to escape the media exposure and hype. As expected, hundreds of companies jumped on that media train, grabbing a piece of the action on the way, and subsequently cashing in. With a surge of wedding related memorabilia, tenuous marketing and product tie [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Super Bowl XLV adverts &#8211; the highlights</title>
		<link>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 12:43:10 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Terry Tate]]></category>
		<category><![CDATA[XFactor]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6588</guid>
		<description><![CDATA[The NFL&#8217;s Super Bowl is prime material for us marketing folks. Granted, a number of us love the actual football being played on the field, but a huge majority are even more excited by the entertainment during the time outs. And I&#8217;m not talking pom poms and dancing girls (fans of the cheerleaders though we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;You&#8217;re hired!&#8221;</title>
		<link>http://www.synergy-sponsorship.com/blog/20101007/youre-hired/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101007/youre-hired/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 11:50:38 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5486</guid>
		<description><![CDATA[As a long standing fan of all things The Apprentice-related, you can imagine my joy at this week&#8217;s return of the hit BBC show, now in its sixth series.  And last night’s episode ‘Bangers’, watched by nearly 7 million viewers, didn’t disappoint. Another motley crew of egotistical fools forced together, last night to make and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101007/youre-hired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manchester United players enjoy a little Ryder Cup fever</title>
		<link>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 12:43:19 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Anderson]]></category>
		<category><![CDATA[Darren Feltcher]]></category>
		<category><![CDATA[Fabio Da Silva]]></category>
		<category><![CDATA[Graeme McDowell]]></category>
		<category><![CDATA[John O'Shea]]></category>
		<category><![CDATA[Rafael Da Dilva]]></category>
		<category><![CDATA[Wes Brown]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5395</guid>
		<description><![CDATA[Torrential rain all week in Manchester, followed by one glorious sunny Thursday, meant only one thing&#8230;&#8217;The Betfair Player Challenges’ were in town and heading to Carrington. At 7.00am a combined team of Betfair and Synergy boarded the train at London Euston and headed to Carrington, Manchester United’s training ground. With the sun shining it was [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The next dimension in TV viewing?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 09:12:26 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Arsenal v Manchester United]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[Sky Sports]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3105</guid>
		<description><![CDATA[The King of the World is dead, long live the King of the World. You have to hand it to James Cameron: at $1.88billion in takings to date, his 3D epic Avatar is officially the biggest box office ticket of all time. And having taken only six weeks to eclipse the record set by Titanic, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100202/the-next-dimension-in-tv-viewing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair virals voted top dog&#8230;or should I say horse</title>
		<link>http://www.synergy-sponsorship.com/blog/20090803/betfair-virals-voted-top-dogor-should-i-say-horse/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090803/betfair-virals-voted-top-dogor-should-i-say-horse/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 10:14:25 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television audiences]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1917</guid>
		<description><![CDATA[This summer, we at Synergy are working with Betfair, the online betting exchange, to bring their ECB partnership to life through a fun and entertaining online campaign. Ashes fever is sweeping the nation as ultimate rivals England and Australia battle for the Ashes urn. We&#8217;ve signed up Ashes legends Phil &#8216;The Cat&#8217; Tufnell and Jason &#8216;Dizzy&#8217; Gillespie to go head-to-head in a series [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090803/betfair-virals-voted-top-dogor-should-i-say-horse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lewis Hamilton: beyond the money</title>
		<link>http://www.synergy-sponsorship.com/blog/20081103/lewis-hamilton-beyond-the-money/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081103/lewis-hamilton-beyond-the-money/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 16:08:21 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=338</guid>
		<description><![CDATA[Bravo Lewis Hamilton, cue media frenzy &#8211; with, as ever on these occasions, a predictable focus on Hamilton’s future earning power. Thus we find Max Clifford in the Telegraph (not an everyday occurrence in itself) predicting that Hamilton will be ‘bigger than Beckham’ and this, my personal favourite to date, from the Mirror: He is already [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081103/lewis-hamilton-beyond-the-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The FedEx Cup: only Vijay is relaxed</title>
		<link>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:01:47 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=296</guid>
		<description><![CDATA[I’ve posted before about the fact that NPD has been one of the key drivers in modern sponsorship, with virtually every week seeing new platform and property models being unveiled. NPD being what it is however, they don’t always work out, and the most recent example of this is golf’s FedEx Cup. Launched by the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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