<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Synergy Blog &#187; Synergy</title>
	<atom:link href="http://www.synergy-sponsorship.com/blog/category/synergy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
	<lastBuildDate>Fri, 03 Feb 2012 18:02:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Betfair presents Man Utd Live</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:11:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[Betfair is constantly pushing the envelope to find innovative ways of using their sponsorship assets. Whether that is quirky player challenges to capitalise on the sporting agenda, a ten pin bowling viral showcasing Betfair’s mobile offering (see video below), or a pioneering deal to place QR codes on GB’s beach volleyball players’ bottoms at the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sky launches Sky Sports Scholarships</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:10:49 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Sky]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111129/</guid>
		<description><![CDATA[At the end of last year Synergy worked with Sky to launch the Sky Sports Scholarships. This programme supports some of Britain and Ireland’s most exciting athletes to help them fulfil their potential on the international stage and prepare them for life in the spotlight. Sky will tell the athletes&#8217; stories through Sky Sports channels to build [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/sky-launches-sky-sports-scholarships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the Olympics are a lot like Christmas</title>
		<link>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:29:52 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111222/</guid>
		<description><![CDATA[As I write this we are only three days away from Christmas Day and, in our industry anyway, many thoughts beyond that are inevitably turning to the New Year and London 2012. So it seemed entirely appropriate, for my last post of the year, to write about my belief that the Olympic Games – Summer and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Rugby World Cup 2011 Post Mortem</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:20:21 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[All Blacks]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111110/</guid>
		<description><![CDATA[Over a month on from the Rugby World Cup Final and the post mortems are just about complete. Global TV audiences of 4 billion have been reported, social media round-ups published, teams of the tournament have been selected by all and sundry, and the New Zealand Herald has discovered some other sports to write about. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Movember at Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/movember/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/movember/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:10:23 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[movember]]></category>
		<category><![CDATA[PR Week]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111125/</guid>
		<description><![CDATA[Synergy got into the spirit of Movember as the “Mo bros” and “Mo sistas” got down to the serious business of raising some cash for a good cause. The entire male population of the agency committed to cultivating their mo for the month, evoking memories of sporting legends such as Merv Hughes, Ian Rush and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/movember/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Jameson Apartment</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:08:49 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>
		<category><![CDATA[Film sponsorship]]></category>
		<category><![CDATA[jameson]]></category>
		<category><![CDATA[Jameson Irish Whiskey]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111118/</guid>
		<description><![CDATA[To celebrate the 55th BFI London Film Festival and Jameson&#8217;s third year as &#8216;Official Spirit&#8217;, the brand introduced The Jameson Apartment, a pop-up cinematic speakeasy in the heart of London’s Soho. Synergy’s role was to maximise PR communication around the Jameson Apartment through different media, including print and social media channels. The ultimate aim of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the road for the Set4Sport roadshow series</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/on-the-road-for-the-set4sport-roadshow-series/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/on-the-road-for-the-set4sport-roadshow-series/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:07:15 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Jamie Murray]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[Murrays]]></category>
		<category><![CDATA[roadshow]]></category>
		<category><![CDATA[Set4Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111115/</guid>
		<description><![CDATA[It&#8217;s been an exciting period for the RBS team here at Synergy, with a roadshow tour that has brought Judy Murray’s Set4Sport initiative to life for parents and children all over the UK. Created by Judy Murray and supported by RBS, Set4Sport is a programme inspired by Judy’s years of experience as a tennis coach [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/on-the-road-for-the-set4sport-roadshow-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A 2012 Volunteer&#8217;s Story So Far&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 10:40:15 +0000</pubDate>
		<dc:creator>Fiona Foster</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111117/</guid>
		<description><![CDATA[﻿﻿﻿﻿﻿﻿﻿﻿I was in Auckland with the British and Irish Lions when London was awarded the 2012 Olympic Games. Very excited, my first thought was ‘how can I get involved’? Roll on two years and my excitement grew when I filled in my volunteer form. After working at Synergy for nearly 30 years and with an [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Jameson pops up at Kettners with speakeasy bar</title>
		<link>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:24:26 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111021/</guid>
		<description><![CDATA[Ssshhh&#8230; we have something you might like to know about, but you have to promise not to tell anyone. It’s a secret, OK? A 1920s cinematic speakeasy has landed in the heart of Soho, just in time for the BFI London Film Festival. The Jameson Apartment provides an unforgettable experience in a pop-up style vintage bar hidden [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A brief history and long future for content</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 12:25:49 +0000</pubDate>
		<dc:creator>Colin Burgess</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[Content forms an integral part of our work; understanding the factors regarding emotional and intellectual engagement with an audience are important in order to create meaningful experiences. The aim of this article is to trace the evolution of content creation and delivery in light of advances in technology and changes in social activities; hopefully giving [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

