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	<title>Synergy Blog &#187; Stanford Twenty20 for 20</title>
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		<title>Twenty20 cricket: in the NPD era, the marketing game is king</title>
		<link>http://www.synergy-sponsorship.com/blog/20080618/twenty20-cricket-in-the-npd-era-the-marketing-game-is-king/</link>
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		<pubDate>Wed, 18 Jun 2008 10:53:14 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[ICC World Twenty20]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Stanford Twenty20 for 20]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

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		<description><![CDATA[It’s generally overlooked that new product development (NPD) has been a seismic force shifting the tectonic plates of the business of sport over the last twenty years.
As ever, football blazed the trail. The Premier League and the Champions League may both seem like they’ve been around forever, but were created only in the early 1990s. [...]]]></description>
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