Sunday 29th August 2010. As the motorway jams slowly grow in time for a good old fashioned Bank Holiday Monday traffic crescendo, Colin Montgomerie will have other things on his mind when he (at last) announces the final European 12-man 2010 Ryder Cup team.

Drum roll.

No questions about Monty’s personal life please (“or I’ll get my lawyers out, I just want to talk about the golf”) which, quite frankly, is fair enough. The final team selection is way more interesting and doesn’t require any press super-injunctions.

Now isn’t the time to debate the merits of Europe’s Ryder Cup selection process, although clearly the system is far from ideal. Having worked on Wales’s original Ryder Cup bid team back in 2001, I am far more excited about the prospect of what Celtic Manor will deliver, as well as which players will go head to head as the epic battle takes place on Welsh soil for the first time ever.

For Monty, his job is simple. Select the 12 best players for the job to enable Europe to win back the Ryder Cup. Sounds easy. However, the task of choosing the team is nothing short of mission impossible for our man up in Gleneagles.

In breaking news this afternoon, Scottish Open champion Francesco Molinari has just clinched a place in the team after an injury forced Ross McGowan to quit the Johnnie Walker Championship. The Italian Molinari joins Lee Westwood, Rory McIlroy, Martin Kaymer, Ian Poulter, Graeme McDowell and Ross Fisher at Celtic Manor in October. They are guaranteed to be there – the final two automatic spots and three wildcards are still up for grabs.

All eyes will be on this weekend’s final Tour results in Scotland and America, which may yet have a critical impact on the team’s final make-up. Which is why the charismatic Miguel Angel Jimenez has opted to miss a major family wedding (poor old nephew) to play at Gleneagles this weekend. Should he drop out of the guaranteed places, my first wildcard would go to the Spaniard for showing real dedication to the cause, as well as for the spirit he will undoubtedly bring to the dressing room. Let’s hope it doesn’t come to that.

This Saturday night will see Monty hosting a dinner at his newly-built mansion for his three elected Ryder Cup vice-captains: Darren Clarke, Thomas Bjorn and Paul McGinley. What a fantastic place for any flies on the wall to loiter. Between the quartet, they will debate who of the remaining players truly contending for wildcard selection will be granted one of the places.

Interestingly, the players fall neatly into two groups:

- The ‘stars’ who have remained in the States chasing the American dollar, choosing not to play in Europe despite Monty’s requests to do so (Justin Rose, Paul Casey, Padraig Harrington & Luke Donald)

- The lesser known foot soldiers who have demonstrated gut-busting determination to make the team, as well as far greater dedication to the European Tour (Alvaro Quiros, Robert Karlsson, Simon Dyson. Sadly no place for the injured Ross McGowan now, next time)

Peter Hanson’s victory in last weekend’s Czech Open will have added to Monty’s headaches this weekend, as his win pushed Paul Casey out of the automatic qualifying spots.

Left to a deciding committee of Engine employees, following a straw poll I did at 60 Great Portland Street this afternoon, Engine’s chosen three for the wildcard places were Paul Casey, Justin Rose and Padraig Harrington – with Luke Donald just behind and a few sympathy votes for Henrik Stenson (got to love the spirit the Swedes give a Ryder Cup team), Sergio Garcia (a wild long shot but the heartbeat of the previous five Ryder Cup teams) and Bradley Dredge (the boyo knows how to play at Celtic Manor).

As last viewing, the latest odds suggest it will be either Justin Rose or Luke Donald who will miss out a place. Donald has a great Ryder Cup record but is currently 1/3 to be selected and Rose, who despite being unbeaten in the 2008 Ryder Cup, has the longest odds of the four leading players at 1/2.  Harrington, despite poor form this season, looks set to line up at Celtic Manor (heavily odds-on 1/33 favourite) and Casey is not far behind at 1/12.

As for me, the mantra is simple.

Monty must select the players the Americans would least like to face. On that basis alone, my votes would go to Padraig Harrington (three time Major winner, now must step up and re-find his form), Luke Donald (number 10 in the world rankings, greatly admired in the US and unbeaten in Ryder Cup partnership) and Paul Casey (a decent Ryder Cup record although a more reluctant personal choice as I think he should have showed up at Gleneagles). If Justin Rose (a natural partner for Ian Poulter and the world number 22) were to sneak in at the final hour, I won’t be sorry. Have always had a soft spot for our English Rose. The US picks are also far from certain, and it will be interesting to see what Corey Pavin does with his 12 men, particularly whether the newly-divorced Tiger Woods will be lining up at Celtic Manor.

Lots of unanswered questions still. A big weekend of golf ahead. 35 days to go until the main event tees off. Let (selection) battle commence…

By Stephanie Branston on August 26th, 2010

Tags: Golf, Ryder Cup, Sport

3 comments

As the excitement of Britain’s medal haul at the European Championship fades, the media and public turn the spotlight on our chances at the much anticipated London 2012 Olympic Games.  Many sports journalist have discussed the hopes of Idowu, Farah and Ennis but what the sports media are missing is more coverage on the potential of the talented Men’s GB hockey team.

It may have been over twenty years since Great Britain’s men’s hockey team won gold at the Seoul 1988 Olympic Games, in the days of Kerly, Batchelor and Sherwani (who? you are most probably asking yourself), but now Great Britain has a new breed of stars that could become heroes.  After recently reaching the final of the Champions Trophy they are in real contention for a medal, although Great Britain will have to overcome an extremely dominant Aussie team…which could make an incredible final at London 2012.

Hockey is a mass participation sport; registering over 100,000 people playing in the UK every week (and not just by girls, before my colleagues launch in to their predictable banter).  Whilst this sport won’t be at the top of every potential sponsors wish list, hockey could provide the right brand with a really unique opportunity to engage with the passionate and dedicated audience of this great game.

By Simon Roche on August 11th, 2010

Tags: Blogging, London 2012, London 2012 sponsorship, Olympic sponsorship, Olympic sponsorship consultants, Olympics, Sport

1 comment

Lingerie brand Victoria’s Secret yesterday launched their take on NFL merchandise with a brand new collection from their PINK range.

The partnership sees two very different brands come together to provide the NFL’s female audience base with some cute apparel, bringing new customers to the VS PINK brand, and introducing NFL colours into the wardrobes of PINK customers all over the U.S. Everybody wins.

Forever a fan of the VS PINK range, and always on the look-out for cute girlified NFL wear, this was pretty exciting news for my Wednesday morning.

It turns out that two of the lovely VS Angels premiered a couple of pieces back in April, providing some welcome entertainment for the players and entourages in attendance at the NFL Draft at Radio City in New York. And yesterday, the full collection launched online and in store.

The VS deal covers 13 teams from the NFL: Denver Broncos, Chicago Bears, Dallas Cowboys, Minnesota Vikings, New England Patriots, New York Giants, New York Jets, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, San Diego Chargers, Washington Redskins and Carolina Panthers.

The PINK brand has always had a huge presence in the social media space, with very active Twitter and Facebook portals, and they maximised the use of this in building buzz for the collection’s launch. On Tuesday, the day before the big launch, in Draft-like fashion each team that had been chosen as part of the range was unveiled gradually over the course of the day between 9am and 9pm, and announced with an image on the Facebook page. Each of the 13 images generated thousands of ‘like’s and hundreds of comments in a matter of hours.

As always, the brand is pretty difficult to purchase in the U.K. and I should imagine it is unlikely that the NFL collection will reach the few concessions that do retail over here. A shame, given the hard work that the NFL is doing to develop and grow its international fan-base. In recent years,VS has been able to offer international shipping (starting at $30 for UK customers) but you’re better off hitting up your U.S. buddies to do a bit of personal shopping on your behalf.

Though sadly, not one of our adopted NFL ‘home’ teams over here have had their franchise picked up. For the past 3 years, the big NFL party has come to London town in October offering us a regular season game at Wembley; this year is no different with the San Francisco 49ers generously offering us one of their home fixtures as they take on the Denver Broncos on October 31st. While VS PINK has developed the Broncos’ colours into their range, the 49ers were not included. Neither were the Dolphins, the Saints or the Bucs.

That aside, I was still first in line for a browse. Game on.

Supermodels Behati Prinsloo and Candice Swanepoel stopped by the NFL Draft back in April to walk the red carpet and preview the new collection (thejetsetgirls.com)

By Lucie Bartlett on August 5th, 2010

Tags: American football, Brand marketing, Digital marketing, Fashion, NFL, Social Media, Sport

2 comments

Anyone who knows me will be aware that I like things that pop up in city locations seemingly out of nowhere. The more random and unexpected, the better – elephants, pianos, lions, designer deckchairs… So the recent landing of 100 ping pong tables scattered across the capital is especially pleasing to the old Branston eye.

In an attempt to trend-ify (is that a real word? Am not sure) table tennis, ping pong is set to become the urban craze of London for the next month with the kick-off last Thursday of the Ping! London festival. Pop up sport for impromptu games all over the city has a neat appeal. And interestingly, Yahoo branding aside, this particular initiative doesn’t feel to be over-endorsed by brands. Almost refreshing; ironic I know given the industry in which we operate.

Great timing too; getting in there ahead of this week’s somewhat brand-cluttered London 2012 two years to go landmark. The Ping! London initiative, supported by the English Table Tennis Association (ETTA) hopes to raise the profile of the sport and get more British people to play ahead of the 2012 Olympic Games. An Olympic sport since 1988, apparently table tennis is the world’s second most popular sport after football, with over 300 million registered players.

Are you serious?

Last week’s Ping! launch party witnessed the GB Team showing off their moves and despite having lived and breathed sport all my life, I wouldn’t be able to name any of our national team. Sad but true. Not one. A different matter in Asia and for the Chinese in particular where it is considered the country’s national sport. Hence why they excel at spending lots of time on the old ping pong Olympic podium. And we don’t. Two years to go mind, all that could change.

Having given the re-positioning of ping pong some thought, it strikes me that table tennis has rather a lot going for it. The sport has universal appeal, is accessible, cheap, not too time consuming, easy to learn, can be played by all ages/genders (all 2 of them) and appeals to the child in us all. And if we needed any further convincing, and here’s the PR talk, it is played by celebrities too – Blur’s Damon Albarn & Hollywood legend Susan Sarandon (co-owner of New York’s successful ping pong club SpiN) – the names freely touted around as ping pong lovers.

It seems especially apt that the table tennis tables are currently residing in London given the sport was invented in Victorian-era England. Ping! follows closely behind Luke Jarram’s highly successful ‘Play Me, I’m Yours’ artwork, a project that has been touring globally since 2008. Last month in London, over 20 pianos were placed throughout the city for anyone to play. A creative blank canvas and one that left behind a rather touching legacy with the pianos being donated to local schools and community groups. Loved it. Hopefully the tables will follow in the pianos footsteps and be given to local youth clubs and charities to enjoy once Ping! waves farewell to the city on 22nd August.

If you’ve not already bumped into a table (bats & balls all provided too. Over 4,000 bats, fear not), keep your eyes peeled in Soho Square, Tate Britain, the British Library, Heathrow Airport…all over the shop.  A geek-chic Olympic sport that we will not only see played in our own backyard come July 2012 but one that is enjoying an uplifting revival as ideal for hip city dwellers – count me in.

Game, set and match.

By Stephanie Branston on July 29th, 2010

Tags: London 2012, London 2012 sponsorship, PR, Public relations, Sponsorship, Sport, grass roots sport

2 comments

As the “Golden Generation” of England footballers bid for the umpteenth (and probably last) time to realise their potential at a major international tournament, fans across the country will be reaching for their Three Lions replica shirts, keeping their fingers crossed, and praying that “Wazza” really can Write The Future.

Back to the present. Before a fly-away Jabulani ball has been struck in earnest, the contest between “official sponsors” and those pesky ambushers has truly kicked off. The FA and Mars, an official partner of the England Team, are reportedly considering legal action against Nestlé, for “passing off” an association with the England team through Kit Kat’s “Fingers Crossed” campaign. Yes, this is the same Mars who undertook the infamous “Believe” ambush marketing campaign around the 2006 World Cup. For 2010, and the first football World Cup on African soil, a classic case of poacher turned gamekeeper.

Three questions, one for each lion on John Barnes’s Mars Bar :

1. Is Nestlé actually passing off an association with the England team?

This should probably be left to the lawyers, but from a layman’s / sport industry professional’s perspective, using Sol Campbell and Mansfield Town manager David Holdsworth as your “talent” is not the best way to infer an association with the England team. And despite the well observed allusions to England’s World Cup heritage – “cross your fingers for no penalties…no broken metatarsals…no tears” -and liberal use of the ambusher’s best friend (the St George’s flag), nothing suggests that Kit Kat sponsors Capello’s boys.

2. Should Mars be trying to protect their hard bought status as the England Team’s confectionary brand of choice?

A lesson for all official sponsors. Complain about the ambushers and you are giving their campaigns the oxygen of publicity. Mars clearly had good reason to turn gamekeeper and pay for the privilege of England partner status. They should be confident that their association, leveraged properly, will pay off. Otherwise, why not remain a poacher?

3. Whose current World Cup campaign is better?

No contest. Kit Kat have tapped into the very essence of the English sporting psyche, and the pervading sense of hope over expectation that grips every England football fan during international football tournaments. Their TV ad brings that insight to life in a down to earth, domestic football environment. Compare that with John Barnes re-hashing a song from 1990 in a sparsely populated park, with production values that suggest too much money in the FA’s coffers and not enough in the activation pot.

Reports suggest that Mars may have won the battle of the lawyers, and that Nestlé have agreed to curtail the campaign. Is that the final whistle on this contest? Probably not if Kit Kat’s PR team are on the ball. What price England players crossing their fingers during a crucial penalty shoot, or being caught on camera tucking into one of the 200 Kit Kat’s that have been delivered to the England training camp by the FA’s official supermarket …?

Whatever happens, fingers crossed that 2010 marks the end of John Barnes’s singing career.

By Tom Gladstone on June 11th, 2010

Tags: Advertising, Ambush campaign, Brand marketing, Communications, Content, Football, Football Sponsorship, Media, Public relations, Social Media, Sponsorship, Sport

1 comment

So the election is well underway and all the party manifestos have been launched. Gordon Brown formally kicked off Labour’s campaign with the cabinet at his side at the swanky new Queen Elizabeth Hospital in Birmingham. Cameron opted to launch at Battersea Power Station – with its crumbling façade apparently a metaphor for the Labour government. Nick Clegg and the Lib Dems opted for a fairly plain looking conference room, somewhere in the UK. It looked like UKIP launched its manifesto in someone’s front room.

Of course, all parties focused on their plans for economic recovery, with investment in green infrastructure, high speed rail, civic service and taxes all making an appearance.

However, sport – in fact, the whole arts and culture brief – is often overlooked when it comes to election time.

Labour offered the most on sports policy – focusing on both elite and grassroots sport and succeeded in capturing some of the wider, holistic benefits of sport. Many involved in sport will be disappointed by the relative lack of ideas from the Conservatives.

Hugh Robertson, the Conservative shadow sports minister, is an intelligent and influential figure who has floated a number of sound policies in recent months, but his input into the manifesto looks limited.

As ever, the Liberal Democrats bang the drum for grassroots sport and protecting playing fields and outdoor space – but there’s nothing new of note.

With London 2012 looming on the horizon, each party did its best to capitalise on the Games.

The Tories pledged to deliver an Olympic legacy of physical activity with a national Olympic-style school competition, while Labour committed to 3,000 new Olympic-inspired sports clubs and a new culture of volunteerism following the Olympics.

The Games already account for a large part of funding and sponsorship opportunities available, and many other sports or culture bodies struggle to compete with the profile of London 2012. Both the Lib Dems and Tories acknowledged this, and promised to return the National Lottery to its original funding levels for sports, the arts and heritage.

Each party pledged support (note the word ‘support’, not ‘funding’) for other major events in the pipeline – the Commonwealth Games in Glasgow in 2014; the 2013 Rugby League and 2015 Rugby Union World Cups and the 2018 Football World Cup bid. That line up will have every prospective sports minister licking their lips.

I should probably touch on the whole fan-ownership issue. Don’t get too excited. The closest we came was Labour’s pledge to ‘develop proposals to enable registered Supporters Trusts to buy stakes in their club’. The Conservatives stayed well clear of the whole issue in their manifesto, so expect the debate around the governance and transparency of football to rumble on for a while yet.

Whoever wins the next election, the sports, arts and culture budgets will face significant cuts. After 2012, the money simply won’t be around to be pumped into sports and major event bids. But the future is bright – participation in sport is going up, Leicester City are nearing the playoffs and by 2015 we might have a rugby team good enough to beat the Irish, which would be nice.

This blog post has been written for Synergy by Nick Carter from Engine public affairs agency and sports politics experts, Mandate.

By Synergy on April 14th, 2010

Tags: Consultancy, DCMS, General election, Sponsorship, Sport

1 comment

Last week’s announcement by News International, that Times titles will become the first nationals to put content behind a subscription paywall in June this year – sister papers The Sun and News of the World will follow at a later date – marks a hugely significant change for the newspaper model as we know it. The monetising of an online model is something that newspaper proprietors have been wrestling with since they first realised that the internet wasn’t going away.

The problem is this: a digital world makes it virtually impossible to ringfence and monetise content that costs papers money to create. In addition this dilution of free content costs them potential advertising money. To rub it in, search engines such as Google are making plenty via PPC and advertising on their sites when people search for the content.

Rupert Murdoch started going on record a few years ago talking about a limited paywall on selected content. One of his papers, The Wall Street Journal, does it already with some success and he’s in discussions with Microsoft’s Bing to become an exclusive content supplier, blocking Google.

Two things then to consider – will it work and what impact might it have on us in the sponsorship industry.

So first off – will it work?

Given the decline of ad revenues and traditional circulations publishers are looking for something that will.

The real issue is that news is free – for example the BBC, whose charter currently restricts their ability to charge for online content, will always be a free source and skews the market.

However, move beyond news to detailed analysis, unique content, marquee journalists and specialist sectors (fashion, sport, business, culture etc) and people are more likely to pay for it and if they have to pay for the news to get this package they will – as the announcement by News International says -’quality journalism never matters so much as it does today’.

In effect, a Sky TV model for newspapers online – you really want the football but first you have to buy the basics. It’s a clever and bold step by News International but no one knows if it will be the long term solution to the online challenge – even if their competitors follow them.

The power of online content is around the creation and interaction of the very communities it’s aimed at. The new sites will undoubtedly go further then before in giving consumers the chance to interact but does this miss the point that consumers now have the power and desire to create their own communities – they’ve moved from passive to active.

Rather then locking their doors to them, media owners could have a more fruitful future by becoming a platform for these communities and therefore becoming joint creators of content with the very consumers advertisers are willing to pay a lot of money to target.

But what impact might it have on the sponsorship industry?

I see a short term and a long term answer. In the short term, sponsors used to placing unique content their sponsorships afford will find themselves either having to restrict their PR outlets or likely pay to get it placed – never a happy prospect.

But in the long term this change could offer real potential with brands and media owners working together towards a mutual goal. Brands really know how to target consumers while media owners know how to create compelling content.

A savvy sponsor could play this bridging role between the existing consumer communities and a media platform with a paywall. For example, a football sponsor could buy out the paywall themselves around a major event like the opening weekend of the season. The existing audience on the media platform will be absolutely on-target; after all they’ve been paying for this content up to this time.

Give this community, both existing and new, a chance to co-create content with you on a prestigious media platform and as a sponsor you’ll build genuine affinity.

However it pans out over the next year, it’s going to be about playing the game by new rules which makes it both daunting and full of opportunity.

By Dominic Curran on April 1st, 2010

Tags: Default, Media, Paywall, Public relations, Sponsorship, Sport

2 comments

The King of the World is dead, long live the King of the World.

You have to hand it to James Cameron: at $1.88billion in takings to date, his 3D epic Avatar is officially the biggest box office ticket of all time. And having taken only six weeks to eclipse the record set by Titanic, JC’s last feature film, this is likely to be just the tip of the iceberg.

Yes, the world and his wife (and their three children, plus extended circle of friends) have queued up at cinemas to see Avatar: whilst it’s not perhaps a film for everybody, it has nonetheless garnered some strong reviews, and, 3D effects aside, features some of the best CGI ever used in medium. The spectacle in 3D, however, elevates Avatar beyond movie to experience, drawing the audience into Cameron’s alien world of Pandora without simply resorting to the customary “oh, that was the 3D bit” camera pans. Not all 3D films can claim to do the same.

Avatar is a 3D success because the extra something this technology brings makes us believe it more, enriching the immersion and further suspending disbelief. The question is, how to monetise this on a more regular basis, as opposed to only once every 15 years, when Mr Cameron decides to take us one step beyond?

Naturally, the answer came in the form of the ever-inventive Sky, with Sky Sports’ first foray into 3D programming the live coverage of Arsenal vs Manchester United last weekend. For those lucky enough to be in one of the nine bars across the UK to feature 3D screens – well, if you’d call ‘lucky’ being reciprocally filmed by Sky Sports looking like the rejects from a Buddy Holly casting session – the experience was mixed. The customary Sky Sports graphics, player line-ups (where a sense of depth and perspective is inherent to the camera view) and wide angle shots from behind goal were suitably impressive; however, the third dimension was not the totally eye-popping revolution many were imagining.

To be fair, Sky does spoil the viewer: with up to 20 cameras tracking the game in regular Ds and lovely High Definition crispness for those willing to pay an extra tenner a month – it’s hard to say whether the final spectacle of 3D could ever match up to our expectations. It’s no massive surprise that this was basically a glorified experiment by the broadcaster – football may not be the ultimate sport to benefit from an extra dimension, versus, say boxing, rugby, or even golf – but the fanfare of such a world’s first certainly captured the public’s imagination, leaving viewers hungry, or at least peckish, for more.

Whatever the future holds for in-home 3D, it’s clear that from a sporting perspective, as James Cameron understands, the extra dimension needs to add something to our experience, to give something back, with Sunday’s experiment representing a small step in furthering Sky’s opinion on exactly how it plans to achieve this.

By Jonathan Izzard on February 2nd, 2010

Tags: Barclays Premier League, Branded content, Broadcast sponsorship, Experiential marketing, Football, Football Sponsorship, Manchester United, Media, Sport, Television, Television audiences

No comments

In an article in The Times last week (IPL auction likes Morgan a lot), Nick Hoult detailed the fact that only one English player attracted any bids in the annual scramble for overseas players to add star quality to the Indian Premier League. Swann, Bresnan and Trott languished penniless while Eoin Morgan went to Bangalore for $220,000.

Mr Hoult writes that “…as far as England’s players are concerned the future now looks to be a decision between Test cricket and the IPL.” The point he is making here is that because of the timing of England’s various tours relative to the world’s richest cricket competition, players cannot do both.

An inevitable consequence is that players will choose to specialise: to become expert one-day or Twenty20 players (presumably chastised for taking Indian coin) or to focus on “proper cricket” and the multi-day game. I believe this to be true, based on evidence much closer to home, where my 13-year old son recently announced his intention to reduce his limited over cricket for fear it will turn him into a batsman less effective at the three day game (which is as long as it gets for a 13-year old). Sage words, and I wish that more illustrious talents would abide by them.

Where my views diverge from Mr Hoult’s and, I suspect, from those of a great number of “purist” fans of cricket, is that I think it is a brilliant idea for players to specialise, to choose one format of the sport over another. In this way they will get better at what they do and provide greater enjoyment for us all. If this happens then it will hasten recognition from the game’s administering authorities that Twenty20, one-day and test cricket are essentially different “codes” of the sport requiring different skills, different players and different commercial models to support them. This means a greater range of opportunities for players, viewers and sponsors, and I think this is A Good Thing.

I point to rugby as evidence of this positive effect. Rugby union, rugby league and rugby sevens are different codes of the same game. Some fans enjoy all codes, others prefer one. Players occasionally swap from one to the other, or develop from one to the other, but most players choose to specialise. All shapes and sizes of player are accommodated across the three codes and sponsors enjoy a wider range of commercial opportunities. Rugby in its broadest sense is richer as a result; it’s even made it into the Olympics.

Twenty20 in 2020 has a nice ring to it. My only regret is that Garrett jnr, having made his choice, will not be opening the batting.

By Scott Garrett on January 29th, 2010

Tags: Cricket, ICC World Twenty20, Indian Premier League, Olympics, Sponsorship, Sponsorship consultants, Sport

1 comment

When you’re looking to get a foothold in a very competitive industry like ours, opportunities for work experience are invaluable. This week at Synergy we have (as we often do) had an intern join us to see what really happens in a sponsorship consultancy. Edmund’s week has been filled with learning; he’s experienced all ends of the sponsorship spectrum; packed mailouts, scored the papers, set up a scaletrix track for one of our F1 clients and helped out with an NFL presscall to name but a few.

I’m sure he’s not the only one who’ll go back to school with some amazing learning experiences. However, I doubt many can top Edmund’s show and tell from the NFL photoshoot…

Edmund with the Tampa Bay Buccaneers Cheerleaders in advance of this Sunday’s NFL fixture when the Tampa Bay Buccaneers take on the New England Patriots at Wembley.

Does work experience get any better?

By Ben Wilkinson on October 23rd, 2009

Tags: NFL, Sponsorship, Sport, Synergy

1 comment