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	<title>Synergy Blog &#187; Social Media</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy loves&#8230; adidas Smart Football</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:14:05 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111114/</guid>
		<description><![CDATA[What happened The new adidas f50 miCoach is the first &#8216;boot with a brain&#8217;. The new boot integrates a miCoach Speed Cell into a cavity in the sole which captures and records 360 degree movements and key personal performance metrics. The boots capture data including speed, average speed, maximum speed, number of sprints, distance, distance at high intensity levels and active training time, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spooks the social media out of me</title>
		<link>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 11:07:18 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111026/</guid>
		<description><![CDATA[It’s not news that we&#8217;re all watching TV whilst surfing the net, tapping away on our smartphones and engaging others in discussion around our favourite programmes (just log on to Twitter during  X-Factor and Strictly!). What I’d like to applaud here is how broadcasters are taking this social engagement and building communities of loyal fans beyond [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy Loves&#8230; ASOS: The Urban Tour</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:06:07 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[London Fashion Week]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What happened? Online fashion retailer ASOS has continued its pioneering digital approach by utilising urban culture to promote its new 2011 Autumn/Winter menswear collection. Through a new online experience, the ASOS Urban Tour uses an interactive platform to showcase its latest range, by zooming in on a variety of street performers including skaters, dancers and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Bupa Great North Run 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/bupa-great-north-run-2011/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/bupa-great-north-run-2011/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:04:35 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marathon]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Bupa]]></category>
		<category><![CDATA[Great North Run]]></category>
		<category><![CDATA[Mo Farah]]></category>
		<category><![CDATA[Running]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[On Sunday 18th September, 54,000 runners took part in the world’s largest half marathon, the Bupa Great North Run. The Synergy team developed an integrated campaign to enhance the race experience for runners, spectators and the watching world. The runner experience was developed, with both physical and emotional support throughout their race journey from training and preparation, to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/bupa-great-north-run-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Proves The Rugby World Cup Is A Small World</title>
		<link>http://www.synergy-sponsorship.com/blog/20111005/twitter-proves-the-rugby-world-cup-is-a-small-world/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111005/twitter-proves-the-rugby-world-cup-is-a-small-world/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 14:49:06 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111005/</guid>
		<description><![CDATA[Three cheers, then, to the IRB for publishing a weekly round-up of Rugby World Cup-related social media activity by fans. As I tweeted yesterday, all rights holders should be doing this – a point echoed by numerous sponsors, who contacted me to say they’d now be making the same point to the rights holders with which [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111005/twitter-proves-the-rugby-world-cup-is-a-small-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; De-loot London</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:17:01 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[London riots]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110822/</guid>
		<description><![CDATA[What happened? It would be remiss of us to ignore the social disturbance, unrest and rioting that wreaked havoc on the streets of London and around Britain in early August. What really struck a chord with us here at Synergy was the response of local communities to counter the destruction and rally together,  specifically the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; You Vs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:59:09 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8318</guid>
		<description><![CDATA[Oakley&#8216;s immersion into athletic eye wear began in 1980, when the company released its first model of motorcycle goggles. Dubbed the &#8220;O-Frame,&#8221; the goggle consisted of an arced cylindrical lens that would eventually become the brand&#8217;s hallmark. Over the last 30 years, Oakley has been awarded more than 600 patents and developed, through strategic sponsorship, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Take Mokum</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-take-mokum/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-take-mokum/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:58:01 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[amsterdam]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8401</guid>
		<description><![CDATA[With the hot topic of getting more people of all ages active in the UK, a campaign produced by Nike in Amsterdam recently caught my eye that really injected ‘fun’ into running. What happened? At the end of last year, Nike began its Take Mokum campaign (Mokum being the nickname for Amsterdam). This campaign was [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-take-mokum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>D is for Dialogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:06:22 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8124</guid>
		<description><![CDATA[Our relationships are all built on dialogue.  Talking to each other, sharing ideas, working together, creating things, discovering  new stuff,  having fun, laughing, crying, flirting, arguing – everything that makes life worth living is built on our ability to actively engage with each other.   Why should that be different from the relationships we build with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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