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	<title>Synergy Blog &#187; Sales promotion</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Synopsis, April 2011 &#8211; what can sponsorship learn from FarmVille?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/synopsis-april-2011-what-can-sponsorship-learn-from-farmville/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/synopsis-april-2011-what-can-sponsorship-learn-from-farmville/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:52:22 +0000</pubDate>
		<dc:creator>Liz Brown</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7477</guid>
		<description><![CDATA[Do you ever get that feeling that you’re missing out on something? Well I am unfortunately one of those people who often gets attacks of what a colleague colloquially terms “FOMO”&#8230;that’s a “fear of missing out” to you and me. And last week, whilst sat in a presentation from social gaming company, Zynga, FOMO struck! [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/synopsis-april-2011-what-can-sponsorship-learn-from-farmville/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Mittens in Vancouver. What in London?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:19:37 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[Red Mittens]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3233</guid>
		<description><![CDATA[Those little red mittens came to symbolise the 2010 Olympic Winter Games in Vancouver. At $10 a pair, with half going towards Canadian athletes (though I&#8217;m not sure by which specific route), they were the must-have item for those attending the Games. As I left the Air Canada lounge for the flight back from Vancouver last week, I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100302/mittens-in-vancouver-what-in-london/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s sponsorship&#8230;but not as we know it</title>
		<link>http://www.synergy-sponsorship.com/blog/20090612/its-sponsorshipbut-not-as-we-know-it/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090612/its-sponsorshipbut-not-as-we-know-it/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 14:02:50 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Ambush marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1482</guid>
		<description><![CDATA[Ever thought about naming a star? How about owning a nice plot of land on the dark side of the Moon? Fancy sponsoring a three-toed sloth in Costa Rica? As PT Barnum famously never said, “There’s a sucker born every minute” – applying Newton’s Third Law (he’ll now be spinning in his Westminster Abbey sarcophagus) [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090612/its-sponsorshipbut-not-as-we-know-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>London Tube Strike</title>
		<link>http://www.synergy-sponsorship.com/blog/20090610/london-tube-strike/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090610/london-tube-strike/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 08:41:08 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Ambush marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1373</guid>
		<description><![CDATA[There are few things more irritating than a tube strike &#8211; probably only Wales losing at rugby for me &#8211; but I do like to see a brand making the most of a bad situation.  My good friends at Streetcar, a pay-as-you-go car share scheme, have just sent a great little email to offer a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090610/london-tube-strike/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet David Beckham</title>
		<link>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 08:39:46 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1403</guid>
		<description><![CDATA[Certainly not a new topic in this forum, but yet again David Beckham is at the top of his marketing game. Tomorrow (11 June) he makes a rare public appearance in London, at Selfridges on behalf of Emporio Armani.  As Dom mentioned in his post on Becks, he&#8217;s a marketing certainty, and I have no doubt that [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We’re celebrating 25 years in business today – quite a landmark</title>
		<link>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:09:22 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1108</guid>
		<description><![CDATA[  When we started out as Karen Earl Sponsorship in 1984 we had little idea what the future held, nor did we realise just how far sponsorship would develop as a global marketing phenomenon. What a ride it has been. So many wonderful clients and sponsorships, so many great friends and memories. Lots of hard [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Wolves get promoted in style</title>
		<link>http://www.synergy-sponsorship.com/blog/20090521/wolves-get-promoted-in-style/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090521/wolves-get-promoted-in-style/#comments</comments>
		<pubDate>Thu, 21 May 2009 18:23:48 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=808</guid>
		<description><![CDATA[No, not that Wolves. In an unlikely turn of events, a single T-shirt, sold on Amazon.com has become one of the most popular items in the online retailer&#8217;s clothing section, experiencing a 2300% sales boost in a matter of months. But what manner of apparel could be doing such incredible business? Is it a niche [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090521/wolves-get-promoted-in-style/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW checkmate Audi</title>
		<link>http://www.synergy-sponsorship.com/blog/20090416/bmw-checkmate-audi/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090416/bmw-checkmate-audi/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 09:33:18 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=523</guid>
		<description><![CDATA[This morning Twitter alerted me to a quite brilliant piece of advertising in the USA.  Audi is running a national ad campaign featuring their new A4.  The ad, on the left hand side of the steet in the image below, features the tag line &#8220;Your move, BMW.&#8221;  In a fantastic riposte, a local BMW dealer has bought the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090416/bmw-checkmate-audi/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lewis Hamilton voted the UK&#8217;s favourite brand ambassador</title>
		<link>http://www.synergy-sponsorship.com/blog/20090323/lewis-hamilton-voted-the-uks-favourite-brand-ambassador/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090323/lewis-hamilton-voted-the-uks-favourite-brand-ambassador/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 17:06:53 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[celebrity endorsement]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=447</guid>
		<description><![CDATA[In the week before the first F1 Grand Prix of 2009 it was interesting to see reigning F1 World Champion Lewis Hamilton come top of a poll of UK consumers on their favourite brand ambassadors, in an annual survey by UTalkMarketing. Hamilton polled 15% of the votes, beating last year&#8217;s favourite, Jamie Oliver, into second place with 12%. Good news for [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090323/lewis-hamilton-voted-the-uks-favourite-brand-ambassador/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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