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	<title>Synergy Blog &#187; Rugby</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>RugbyForce launches in England and Wales</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:09:55 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Rugbyforce]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tom Wood]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[On a very rainy Thursday in January, Synergy launched RBS RugbyForce at Twickenham Stadium with ambassador Tom Wood and NatWest RugbyForce at Waunarlwydd RFC in Wales with George North. RugbyForce is a nationwide community volunteer programme which helps local rugby clubs improve their facilities and safeguard their long-term future. Last year the programme helped more [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Rugby World Cup 2011 Post Mortem</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:20:21 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[All Blacks]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111110/</guid>
		<description><![CDATA[Over a month on from the Rugby World Cup Final and the post mortems are just about complete. Global TV audiences of 4 billion have been reported, social media round-ups published, teams of the tournament have been selected by all and sundry, and the New Zealand Herald has discovered some other sports to write about. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/the-rugby-world-cup-2011-post-mortem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What we do: Logistics</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:03:37 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[It is not all glamorous PR launches, trips to film festivals, attending world-class sporting events or managing photo shoots of beach volleyball players with QR codes on their derrieres. Alongside the visible perks of the job there is a whole host of unseen administrative rigour that goes into ‘what we do’ for our clients. Take [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>GUINNESS Home Nation Rugby Heroes are Made of More</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:02:03 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Made of More]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand&#8217;s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Proves The Rugby World Cup Is A Small World</title>
		<link>http://www.synergy-sponsorship.com/blog/20111005/twitter-proves-the-rugby-world-cup-is-a-small-world/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111005/twitter-proves-the-rugby-world-cup-is-a-small-world/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 14:49:06 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111005/</guid>
		<description><![CDATA[Three cheers, then, to the IRB for publishing a weekly round-up of Rugby World Cup-related social media activity by fans. As I tweeted yesterday, all rights holders should be doing this – a point echoed by numerous sponsors, who contacted me to say they’d now be making the same point to the rights holders with which [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111005/twitter-proves-the-rugby-world-cup-is-a-small-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SSE launches RFU partnership</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:13:21 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[sse]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110823/</guid>
		<description><![CDATA[August proved an exciting month for the team here at Synergy, as after months of planning, energy brand SSE (Scottish and Southern Energy) was announced as a National Community Partner of the RFU. Working with some of the most talented and charismatic England rugby players of the past 15 years, from England international Tom Croft [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Synergy make sporting dreams come true, we really do&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:40:44 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Guinness Club Together]]></category>
		<category><![CDATA[Old Trafford]]></category>
		<category><![CDATA[Twickenham]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8027</guid>
		<description><![CDATA[How often do you hear the words &#8216;once in a lifetime opportunity&#8217;? It can be a bit of a cliché but in fact there are certain things that really are once in a lifetime… This month Synergy has been working with clients GUINNESS and Betfair to offer rugby and football fans a dream come true [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Seve called my mobile&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110510/when-seve-called-my-mobile/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110510/when-seve-called-my-mobile/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:41:02 +0000</pubDate>
		<dc:creator>Fiona Foster</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Gatwick]]></category>
		<category><![CDATA[Open]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7603</guid>
		<description><![CDATA[Having spent the last 30 years working in the sports industry, I am sometimes asked, 'what is your most memorable moment?'. While the obvious one was seeing England win the Rugby World Cup in 2003, the actual one was a day in 2004 as the Assistant Tournament Director for the Benson and Hedges International Open. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110510/when-seve-called-my-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; the new adidas all in campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 10:26:30 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7335</guid>
		<description><![CDATA[What happened? adidas launched what its calling its &#8216;largest ever brand marketing campaign&#8217; and the first to feature adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands together. By using a number of their most popular personalities from across sports and culture adidas has created an impressive campaign which leads off with this ad [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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