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	<title>Synergy Blog &#187; Radio</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>The best things in life are free (but you’ve gotta have a DAB…)</title>
		<link>http://www.synergy-sponsorship.com/blog/20090511/the-best-things-in-life-are-free-but-you%e2%80%99ve-gotta-have-a-dab%e2%80%a6/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090511/the-best-things-in-life-are-free-but-you%e2%80%99ve-gotta-have-a-dab%e2%80%a6/#comments</comments>
		<pubDate>Mon, 11 May 2009 12:18:15 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Digital Radio]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=696</guid>
		<description><![CDATA[So the Sony Radio Academy Awards 2009 – or ‘the Oscars of the radio world’, as I’m sure anyone involved will customarily term them – are almost upon us (tonight, to be precise) and the various shortlists make pretty interesting reading. Yes, you’ve got the obligatory nods to Moyles, Mayo, Mills and Feltz (okay, maybe [...]]]></description>
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		<title>Radio 4&#8242;s Today programme goes viral</title>
		<link>http://www.synergy-sponsorship.com/blog/20090311/radio-4s-today-programme-goes-viral/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090311/radio-4s-today-programme-goes-viral/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 12:13:48 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Radio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Radio 4]]></category>
		<category><![CDATA[Rubber Republic]]></category>
		<category><![CDATA[Today programme]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=444</guid>
		<description><![CDATA[Back in February, Evan Davis and the Today programme team challenged viral marketing agency Rubber Republic to make a viral campaign to test the concept of viral marketing. Inspired by a number of successful brand virals (including Cadbury&#8217;s Dancing Eyebrows advertisement that did the rounds not long ago), the Today programme is running an experiment to [...]]]></description>
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		<title>A mountain to climb &#8211; for Chris Moyles</title>
		<link>http://www.synergy-sponsorship.com/blog/20090226/a-mountain-to-climb-for-chris-moyles/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090226/a-mountain-to-climb-for-chris-moyles/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 14:58:59 +0000</pubDate>
		<dc:creator>Alison Moor</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[BT sponsorship]]></category>
		<category><![CDATA[Comic Relief]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=424</guid>
		<description><![CDATA[  Chris Moyles&#8217; commitment to climb Mount Kilimanjaro in aid of Comic Relief caught my attention. The idea, inspired by Take That&#8217;s Gary Barlow, sees Chris join a host of celebrities, including Ronan Keating, Cheryl Cole and 2007 Strictly Come Dancing champion Alesha Dixon, attempt to climb Africa&#8217;s highest mountain over seven days. Whilst not the [...]]]></description>
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