On a very rainy Thursday in January, Synergy launched RBS RugbyForce at Twickenham Stadium with ambassador Tom Wood and NatWest RugbyForce at Waunarlwydd RFC in Wales with George North.

RugbyForce is a nationwide community volunteer programme which helps local rugby clubs improve their facilities and safeguard their long-term future. Last year the programme helped more than 400 clubs in the UK and Ireland and it is testament to the initiative’s development that RugbyForce now exists across all four Home Union territories – Ulster Bank RugbyForce in Ireland, NatWest RugbyForce in Wales, and RBS RugbyForce in England and Scotland.

Our role was to maximise PR exposure from the launches in order to drive more clubs to sign up for the programme before registration closes at the end of March. At Twickenham we were also launching a special initiative giving English clubs, who sign up before England’s RBS 6 Nations games at Twickenham, the chance to have their names printed on the steps of the famous stadium.

The ambassadors were chosen to demonstrate the link between grassroots and elite rugby, emphasising RBS Group’s commitment to the sport at all levels. Both took every opportunity to explain to the media that they were promoting RugbyForce and delivered all our key messages about the importance of the programme and the fantastic impact it has on local rugby clubs.

At Twickenham, Tom Wood spoke to a number of different media, including an exclusive interview with the Daily Telegraph and a live appearance on TalkSport, as well as branded pieces in the Birimingham Post and Sunday Mercury, and a host of other online and radio interviews. The campaign was launched with the names of three lucky clubs, and representatives from each were at Twickenham to provide further online media content and enable us to target local press from across the country.

Tom Wood and the lucky club members

Meanwhile in Cardiff, Waunarlwydd RFC turned out in force to see George North, with around 100 kids and 60 adults attending. Media interviews went ahead with Swansea Sound radio, Scarlett FM radio, the Press Association, the South Wales Evening Post, the Daily Express, Rugby World and BBC Wales Radio & TV.

With the aim to raise exposure of the programme and ultimately drive registration, the day was a great success, generating significant coverage that really delivered on the RugbyForce messages.

All in all it was a hectic and sodden, but ultimately incredibly successful day in both England and Wales, showcasing the RBS Group’s commitment to community rugby. The day drove coverage that will encourage clubs to register and help them to help themselves become more sustainable businesses through the RugbyForce programme.  For more information go to www.rbs.com/rugbyforce.

By Jessica Enoch on January 25th, 2012

Tags: Celebrity, community, Default, PR, Public relations, RBS 6 Nations, Rugby

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To celebrate the 55^th BFI London Film Festival and Jameson’s third year as ‘Official Spirit’, the brand introduced The Jameson Apartment, a pop-up cinematic speakeasy in the heart of London’s Soho.

Synergy’s role was to maximise PR communication around the Jameson Apartment through different media, including print and social media channels. The ultimate aim of the campaign was to raise awareness of Jameson’s association with film through the BFI partnership and to recruit more consumers by driving awareness amongst target consumers.  

To launch the Jameson Apartment Synergy held a press evening, inviting key journalists and bloggers from lifestyle, film and drink titles, not only to enjoy the concept of the 1920s speak-easy and new Jameson cocktails, but to help build key relationships and leverage coverage.

In addition, Synergy successfully negotiated media partnerships with Who’s Jack, Hey U Guys, Empire Magazine, Urban Junkies and Eat Sleep Live Film, who hosted individual nights at the Apartment to generate coverage and recruit key target consumers. Over the course of the festival, the Jameson Apartment was heaving with budding film-makers, actors, actresses, film buffs, drink experts, and general bar enthusiasts.

Throughout the festival, Synergy also ran a comprehensive press office, placing listings in London’s most influential titles, The Evening Standard and City AM, plus ticket competitions for screenings with influential film blogs like Hollywood News and Vue Cinema. Overall, Synergy delivered 76 pieces of coverage, reached over 3 million consumers and generated an ROI of 5:1.

Keep up to date with the latest from Jameson and visit: www.jamesoncultfilmclub.com or www.facebook.com/jamesoncultfilmclub.

By Francesca Gamble on December 6th, 2011

Tags: Alcohol, Brand marketing, Event management consultants, Film, PR, Public relations, Synergy

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The recent 100^th edition of my beloved Stylist magazine got me thinking about the changing face of content on the streets of London. Commuters now have an embarrassment of riches from which to choose when it comes to free reading matter: Stylist on a Wednesday is followed by Shortlist and Sport on Thursdays and Fridays respectively, with Metro and City AM free every weekday morning - and, of course, the Evening Standard for the journey home. The fact that none of these cost a penny is great, but more important than that is the high editorial quality – they contain things that people actually want to read.

The free paper phenomenon started with News International’s The London Paper and Associated Newspaper-produced London Lite in 2006. Both were criticised for lightweight content and ceased publication in late 2009 – a result both of slipping circulation numbers and the Evening Standard becoming free. Critically, the ES has since maintained its editorial quality, a fact recognised with its 2010 victory in the Media Week awards, at which it won two of the most prestigious accolades in publishing – Media Brand of the Year and the Grand Prix Gold.

Since then however, there have been some new faces at the party – Stylist and Shortlist, published by Shortlist Media, as well as a revitalised Sport magazine. These magazines are free yet premium, self-consciously branding themselves…’freemium’. The idea is simple: lure customers in with free, high-quality content, and make money from advertising, a concept surely validated by its inclusion as a task on this year’s Apprentice!

It’s certainly not just about being free, as the quality of the content is vital – in the words of Karl Marsden, Managing Director of Shortlist Media, “no-one does the ‘thousand-yard stare’ like a British commuter intent on reaching their destination.” The combination of a free, desirable, high-quality magazine with reliable distribution channels is built to lure customers in and ultimately generate revenue from advertising.

Some, however, doubt the sustainability of this revenue stream, suggesting that as competition increases as free content proliferates, the money raised from advertising will diminish, raising doubts in turn about the sustainability of the whole model. There is no doubt that the world of written content is in a huge state of flux. Indeed, Mike Soutar, founder of Shortlist Media, attributes the rise of the ‘freemium’ magazine to the evolution of online content and customers’ subsequent expectations that they can access high quality journalism for free. And yet the basis of this assumption is already changing, as certain publications erect paywalls around some of their online content.

I know that as an avid Stylist reader I’m not going to stop eagerly taking my copy outside Goodge Street station every Wednesday morning. For now, I hope that the virtuous circle of a free magazine with high-quality content and money raised solely from advertising continues. The only worry is that one of these things will slip and we will move from virtuous circle to vicious cycle.

As mentioned above, a key concern is the ongoing viability of revenue from advertising. This could mean one of many things. Perhaps certain magazines will disappear altogether as their business model becomes less valid, or less drastically, their editorial standards will slip as they are forced to lay off staff. Might certain ‘freemium’ magazines start charging, gambling on the loyalty of their readership? This seems unlikely in a cluttered market, though the establishment of paywalls around previously free online content suggests that it shouldn’t be totally ruled out.

However, I believe that the answer, at least for the near future, might lie in this week’s subtle change to the Metro newspaper: more advertising. But for levels of quality to stay the same as advertising becomes less valuable, the hope has to be that revenue from increased volume sales offsets the lower price at which it can be sold.

Whilst I don’t know the answer, my fear is that the ‘freemium’ market as it stands isn’t stable in the long-term and a higher proportion of free magazine space will soon be taken up by advertising. I certainly hope this isn’t the case, but at the moment I’d advise you to watch this space.

By Jessica Enoch on November 8th, 2011

Tags: Advertising, Media, Paywall, PR

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It’s not news that we’re all watching TV whilst surfing the net, tapping away on our smartphones and engaging others in discussion around our favourite programmes (just log on to Twitter during  X-Factor and Strictly!). What I’d like to applaud here is how broadcasters are taking this social engagement and building communities of loyal fans beyond the TV schedule.

Sunday night saw the last ever episode of the BBC’s thrilling MI5 drama Spooks. After nine years and 10 series it was time for the sliding doors of Section D to close for a final time. I knew I would probably be a little tearful and mourn that I’ll no longer swoon over the incredibly suave terrorist-fighting male cast, nor dream of emulating the leading ladies; however, what I absolutely loved was the show’s commitment to social engagement.

As an avid Tweeter, I was super-excited to find out during Series 9 that you could actually follow the characters on Twitter. The thing that they have got so right with these feeds is that they are active all year round (unlike @bbcLuther who only tweets when Luther is airing). Not only are they active but also attentive. They care about their followers and will take the time to respond to individual tweets.

First up, can you imagine my surprise (and delight) when @Dimitri_MI5 tweeted back to a message I sent about being excited about the final series starting…

I certainly *grinned* on receiving that back, but this was topped off by a response from the boss man himself @Harry_Pearce when I tweeted after the final episode…

I’ve honestly never felt more social media love than that and I’m sure anyone who has received a response or RT will be feeling the same way!

It’s great to see other dramas are taking a lead from Spooks, with ITV’s Downton Abbey creating profiles for all cast members – @LadyMaryCrawley is winning the followers race with over 1,700 at the time of writing. So when you’re watching on Sunday night, you know where I’ll be… wrapped up on the sofa with Blackberry in hand, tweeting away.

By Caroline Ayling on October 27th, 2011

Tags: Default, PR, Public relations, Social Media, Television, Television audiences, Twitter

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On Sunday 18th September, 54,000 runners took part in the world’s largest half marathon, the Bupa Great North Run. The Synergy team developed an integrated campaign to enhance the race experience for runners, spectators and the watching world. The runner experience was developed, with both physical and emotional support throughout their race journey from training and preparation, to the race experience itself.

 

Socialising the Bupa Great North

The big challenge for 2011, was to connect the amazing runner experience with a broader audience. The Bupa Great North Run has had incredible human interest stories since its inception in 1981; today the displays of human endeavour are more powerful than ever. With this insight at its heart, Synergy developed a simple, yet enormously powerful social media campaign to provide non-runners with an opportunity to feel part of the race experience of 54,000 runners.

The campaign was designed to connect consumers with the emotions of runners, utilising Bupa ambassador Mo Farah. Mo laid down the challenge to the nation, requesting messages of support to inspire Great North Runners on race day.

This was all delivered through the Bupa Running social media community on Facebook and Twitter. Over 400 of the best messages were then selected and used to design a giant ‘Mo Farah Mural’.

 

Mo unveiled the mural at the Bupa Great North Show in front of thousands of fans and gathered media the day before the race. Coverage included: Daily Telegraph, Evening Standard, CNN, BBC Look North, ITV Tyne Tees and BBC Radio Newcastle.

Race Day

The mural was then integrated throughout the Bupa race day experience, including the now legendary Bupa Boost Zone. Alongside the installation of the Bupa sports physio and massage experience, elated runners were able to celebrate their Bupa Great North Run alongside Mo Farah, and take in the emotive messages of support from across the UK on the Mo Farah Mural.

Bupa Boost Zone and The Mo Farah Mural

Inside the Bupa Boost Zone

By David Gerty on October 13th, 2011

Tags: Experiential marketing, Facebook, Marathon, PR, Public relations, Social Media, Sponsorship, Sport, Synergy, Synopsis, Twitter

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Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand’s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital and PR targeting international rugby fans.

The ambassadors featured in print ads showing them flying the GUINNESS flag and giving their all for their country, in doing so proving that they themselves are made of more. Point-of-sale creative was rolled out in pubs and supermarkets across the country offering fans the chance to win tickets to the RBS 6 Nations (of which GUINNESS are Official Beer Partner).

Synergy secured national and regional press, broadcast and online coverage across England, Scotland and Wales through interviews with the players. Dynamic action shots of the players accompanied the interviews linking their national flag with the flag featuring in the TV ad campaign and reinforcing the brand’s support of the home nations.

To get fans closer to the action, we sponsored the Lewis Moody app to deliver an exclusive blog. GUINNESS fans who left messages of support for both Lewis and Lee on the brands Facebook page had the chance to receive personalised messages back from the players.

For those fans that haven’t been able to follow their team out to New Zealand, our man “Hutch” has been supplying a weekly video diary of his travels and meeting the home nations’ supporters.

To engage fans offline we took England pace man Ugo Monye to Asda in Gloucester to meet fans and staff at the supermarket, allowing them to have their photo taken with the rugby star and take part in the GUINNESS Rugby Reflex game.

Finally, the campaign’s TV ad, directed by Oscar winner Tom Hooper and produced by ad agency AMV, sees our intrepid hero overcome an army to prove that he and his team are made of more. Check it out below.

By Caroline Ayling on October 13th, 2011

Tags: Advertising, Alcohol, Facebook, Food & Drink, Guinness, PR, Public relations, RBS 6 Nations, Rugby, Synergy, YouTube

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Here at Synergy towers we’re always looking for fun, quirky ideas that have genuine media traction while fitting with our clients’ target audiences and business objectives. So with the London 2012 test events rolling into town the Betfair team put our thinking hats on and looked at how Betfair could get involved. We focused specifically on the beach volleyball tournament at Horse Guards Parade - an event with high media and consumer interest that would engage the brand’s target audience and deliver a tactical campaign within budget.

Further to a recent Ofcom report highlighting that one third of British adults now owns a smart phone, Betfair developed a concept to promote their mobile offering.

Synergy negotiated a deal with Team Mullin-Dampney, the number one British beach volleyball duo, to position Quick Response technology, known as QR codes, on the players’ kit. When photographed, the QR code would drive people to  Betfair’s free-bet and registration page.

Given the limited space available on a beach volleyball kit, the signature ‘hands on knees’ stance, and likely viewpoint of media and spectator cameras, the QR codes were placed on the players’ bikini bottoms to maximise exposure, whilst their arm bands carried the Betfair Mobile logo.

Working with Betfair’s consumer PR agency and new members of the Engine family - Mischief - we held a photoshoot with Shauna Mullin and Zara Dampney and distributed the images before the test event on 9^th August.

Capturing the imagination of both the front and back pages the story featured in four national newspapers (Daily Mirror, Daily Express, Daily Star and Daily Record), two regional titles (Metro and The Evening Standard) and seven national online sites as well as over 200 online outlets, thousands of tweets and in the international media.

By Caroline Ayling on September 1st, 2011

Tags: Advertising, Ambush campaign, Beach Volleyball, Brand marketing, London 2012, Mobile, Olympics, PR, Product placement, Public relations, Sponsorship, Sport, Synergy, Team GB

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It’s summertime and Festival Fever is in the air. Over the last decade the festival scene has evolved. From grungy music festivals to a broad spectrum of events to suit young and old, ‘musos’ to ‘foodies’, there is something for everyone. Entertainment options range from large scale music festivals to small boutique-style events. In cash-strapped times, when family holidays abroad are an unnecessary expense, weekends away to UK festivals and events has become favoured family entertainment at great value.

We talk a lot about ‘passion points’ in sponsorship and festival and live event partnerships offer brands the perfect opportunity to target the desired audience engaging on a personal level. And if the event or festival doesn’t exist then why not create one, specifically for the consumer, to deliver the ‘Holy Grail’ for event and experiential marketing…..the perfect brand experience that delivers results.

The Synergy experiential team has picked out some of our favourite summer events and festivals from sponsored events to events created by brands…enjoy.

What: LolliBop – The Big Bash for Little People
Where: Regents Park
When: 5th – 7th August

Described as a ‘magical land of endless fun’ for the under 10s that offers the thrills of a festival vibe but without the hassle of camping or long car journeys, LolliBop is the UK’s only festival where all of the entertainment is for children. Adults are also offered a wealth of treats including guest musicians and DJs, relaxing cocktails, tea & treatments, market stalls and a real ale festival bar.

Two brands who have seen the value of being involved with Lollibop are Britvic and Organix. At this year’s event Britvic sampled their My5 product and encouraged children to take part in fruit themed games whilst Organix used the festival to seed their recently launched Mighty Meals range amongst influential mums.

What: Taste of London
Where: Regents Park
When: 16-19 June

Fine dining transported to Regent’s Park for four days of summer eating, drinking and entertainment.  What more could you want from a festival!  With over 40 of the city’s best restaurants dishing up their finest in an unbeatable alfresco gourmet feast,  while 200 producers provide a bounty of the best food and beverages, ensuring guests sample and shop for a range of produce in the laid back atmosphere of a boutique food market.

With restaurants fashioning special menus of starter sized dishes for the occasion, including signature dishes created by chefs to specially reflect their philosophy and showcase seasonal and premium ingredients it is certainly worth the wait at the restaurants you may not usually have access to, however it isn’t cheap with dishes ranging from £3-£5, if you wish to try an array of dishes.

Sponsored by British Airways, Executive Club member (Gold and Silver) have access to the VIP Lounge, re-creation of the super luxurious airport lounges with champagne and delicious dishes from BA’s executive chefs. Other brands involved include the AEG cookery school and to celebrate the release of their brand new 508 model, this year at Taste, Peugeot launched their baking Theatre, La Pâtisserie.

When the weather is great, Taste of London is a must, however if the British Summer rain is threatening, be sure to take your Hunters and brollies as limited cover does put a little dampener on the occasion.

What: Ben & Jerry’s Double Scoop Sundae Festival 2011
Where: Clapham Common, London & Heaton Park, Manchester
When: 23rd & 24th July

This family-oriented music festival, occurring at two venues over the course of two days, draws over 40,000 fans, more than 25 acts, and of course consists of tons of free Ben & Jerry’s Fairtrade ice cream.

Perhaps the greatest appeal of this festival for children and adults alike is its ability to bring out the little kid in everyone.  With its fairground attractions, like meeting the animals at the petting zoo, playing games like Ice Your Own Cookies, and suggesting new ice cream recipe activities, this interactive event is certainly one not to dismiss.

A diverse range of music features throughout the festival, with line-ups of live acts including Maximo Park, Ocean Colour Scene, Fun Lovin’ Criminals and Gary Numan. Not only does it play host to a number of good charities and causes, but the Ben and Jerry’s Sundae Festival is also climate neutral, so you can enjoy the fun in the sun without the extra guilt!

The only downside of this tasty family experience is the risk of adverse weather conditions raining on the fun, which is sure to turn Mississippi Mud Pie into more than just an ice cream flavour. But when the sun is shining, this is a perfect way to spend a summer’s day with friends and family.

What: Bulmers Cider Garden
Where: London’s South Bank
When: 3rd-14th August

Cider lovers, this is the place for you! A pop-up bar has appeared on London’s South Bank, inviting people to soak up the August sunshine and pop open a Bulmers No 17 (Bulmer’s newest product containing crushed red berries).

The Bulmers Cider Garden is open to everyone (over 18) and offers live music curated by Festival aficionados Rob Da Funk and free samples of the fruity drink.

In addition to the music and free refreshments,   visitors can take part in a series of fun experiments to help Bulmers find the ultimate cider drinking experience and enjoy some experimental acts on the Bulmers Experimenter’s Stage.

What: The British Gas Big Dip
Where: Clapham Common, London
When: July/August 2011

In the last month Clapham Common has been transformed into an ‘urban Swim festival’. The event, the brainchild of Olympic medallist Steve Parry, is supported by British Gas and is an extension of its British Swimming sponsorship. The brand objective for British Gas is to get people together through swimming, which is central to this event.

The Big Dip consists of a pool, beach, kids entertainment and, a must for all event these days, a recycle campaign – the ‘Speedo swim amnesty’. The event is a great, reasonably priced activity for families and children to while away the hours of the long school holidays. And for British Gas, what a great opportunity to engage its customers with its brand and sponsorship campaign and a strong message of community. http://bigdip.co.uk/

What: Field Day
When: 6th August 2011
Where: Victoria Park, London, E3

Field Day is not what you could call a brand lead festival, it’s more of a gathering of ‘in-the-know hipsters’. For anyone who knows me I am certainly not one of these but a friend’s hen do gathered the girls in a sunny Victoria Park for an afternoon of dancing, fairground rides and pear cider.

Despite the trendy crowd rebuffing too much brand led activity there were a couple of partnerships of note. Firstly the organisers teamed up with The Independent as a media partner to promote tickets to the festival targeting the liberal free-thinkers. They had a stand on site near the Village Green but to be honest I didn’t see too many people reading on site. Then there was the summer festival must have – the Pimms bus. Parked up with their traditional English picket fence and picnic tables they fit right in with the central village fete area. There is certainly more that brands could bring to Field Day but I’m not so sure the audience would take kindly to a title sponsor.

What: Hackney Wicked
Where: Hackney Wick, London
When: Friday 29th July – Sunday 31st July 2011

Sandwiched between the Olympic Park and Victoria Park lies Hackney Wick – an unassuming place with the highest number of artists per capita in the world. For the fourth year, Hackney Wick puts on a 3 day East London arts festival aptly named ‘Hackney WickED’. Fuelling the existing art scene, the festival showcases work from both local and international artists through studios, mobile galleries, graffiti jams, pop up spaces, installations, live music stages and events.

Special events saw film screenings at the Floating Cinema, Films on Fridges and Folly for a Flyover. Not forgetting the opportunity to try a coracle on the River Lee with the emerging Olympic Park in background.

Described as “a post-apocalyptic world where only the artists survived” this is a festival with a real sense of community and passion for the local arts scene.

By Emily Waring on August 22nd, 2011

Tags: Brand marketing, Default, Experiential marketing, Food & Drink, Music, PR, Public relations, Synergy Loves

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It’s Wimbledon fortnight! Time for the nation to dust off their tennis rackets, get behind Andy Murray and enjoy frolicking in SW19 drinking Pimms and eating strawberries.

Always one to fully embrace the sporting event of the moment the Betfair team at Synergy has had a week to remember – well, particularly the boys!

To celebrate the launch of Betfair’s Wimbledon Doubles game we got identical twins Bryony and Katherine Frost to strike a pose recreating the iconic 1976 Tennis Girl poster, but this time with a unique twist. The blonde duo bared their derrieres to mark the launch of Wimbledon Doubles – a smashing online game served-up by Betfair (see what we did there!)

We dodged a few downpours to get the shots and with a bit of ankle and racket repositioning, not to mention a few carefully placed hands, we cracked the shot. Check out the game for a bit of Friday afternoon fun!

By Caroline Ayling on June 24th, 2011

Tags: Andy Murray, Betfair, PR, Public relations, Sport, Tennis

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It’s been a bit quiet on the PR front over the last few weeks, our daily paper reading session was lacking the using scattering of brilliant brand PR. Last week, however, saw a storm of PR stories rage through the pages of the national newspapers. Chosing our favourites was tricky,  but as always, there can only be a few who make the select cut…

HMS Flake 99 – the floating ice cream van

Unsurprisingly, floating objects and the Thames tend to frequent PR brain storms, but it’s not very often you see a brand pull off the amphibious vehicle stunt. This week Cadbury ice cream maker Fredericks celebrated National Ice Cream Week by launching HMS Flake 99, the world’s first floating ice cream van. Bingo.

In its simplest form, the team took an old van, made it river worthy and got some snaps of it cruising down the river by iconic landmarks. However, the PR team behind this stunt made sure HMS Flake 999 wasn’t just a one trick pony, showing the devil is in the detail:

-          Link to a calendar hook – check

-          Comedian captain – check

-          ‘We are sailing’ cruising music – check

-          A UK wide waterways tour planned – check

Britain’s NEXT top model

The annual Next search for a model competition normally flies under our radar, not because team Synergy wouldn’t have a shot (good looking bunch that we are), but the competition isn’t exactly groundbreaking. This year, however the power of social media has helped to create a storm online, helping the competition make the pages of our national press. The reason for said storm? Unassuming computing science graduate Roland Bunce. 24 year old Roland is currently leading the competition in the N0.1 position despite not being what you would call ‘classic model material.’ He’s also divided public opinion. In one camp, the great British public have got behind Roland in their droves, unsurprisingly he already has a Facebook page decided to helping him win the competition. Whilst in the other camp, angry parents on the Next Facebook page rant that their little darling isn’t being given a fair chance *stomps shoes.*

The coverage will do the competition no harm, in fact the public vote only whittles hopefuls down to the last 250. So despite protests from some consumers, Roland being in the No.1 spot is not indicative of the final result. If you fancy keeping Roland in the No.1 spot (for the time being) you can vote here.

Bootylicious

Our final story nods towards the nation’s current fascination with Pippa Middleton’s bottom (me included). London boutique gym GYMBOX have reacted quickly to the column inches P-Middy’s booty has been receiving and has launched the Yummy Bummy workout, a series of classes that will help you get the bottom you desire. Gym goers can select a class dependent on the bottom they are hoping to achieve: perfect Pippa Middleton, bootylicious Beyonce, curvy Kim Kardashian, or queen of the sparkly gold hotpants, Kylie Minogue.

Simple, smart PR and a great way for GYMBOX to stand out from the likes or Virgin and Fitness First, who normally steal the headlines. I’ll be first in queue, most probably wearing the Reebok EasyTones that promised me Kelly Brooks’s derrière. Oh.

By Jennifer Mitton on June 9th, 2011

Tags: PR, Public relations, Synergy Papers

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