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	<title>Synergy Blog &#187; Public relations</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>RugbyForce launches in England and Wales</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/rugbyforce-launches-in-england-and-wales/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:09:55 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Rugbyforce]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tom Wood]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[On a very rainy Thursday in January, Synergy launched RBS RugbyForce at Twickenham Stadium with ambassador Tom Wood and NatWest RugbyForce at Waunarlwydd RFC in Wales with George North. RugbyForce is a nationwide community volunteer programme which helps local rugby clubs improve their facilities and safeguard their long-term future. Last year the programme helped more [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Jameson Apartment</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:08:49 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>
		<category><![CDATA[Film sponsorship]]></category>
		<category><![CDATA[jameson]]></category>
		<category><![CDATA[Jameson Irish Whiskey]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111118/</guid>
		<description><![CDATA[To celebrate the 55th BFI London Film Festival and Jameson&#8217;s third year as &#8216;Official Spirit&#8217;, the brand introduced The Jameson Apartment, a pop-up cinematic speakeasy in the heart of London’s Soho. Synergy’s role was to maximise PR communication around the Jameson Apartment through different media, including print and social media channels. The ultimate aim of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The future’s bright, the future’s freemium. Or is it?</title>
		<link>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 09:58:48 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Paywall]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111107/</guid>
		<description><![CDATA[The recent 100th edition of my beloved Stylist magazine got me thinking about the changing face of content on the streets of London. Commuters now have an embarrassment of riches from which to choose when it comes to free reading matter: Stylist on a Wednesday is followed by Shortlist and Sport on Thursdays and Fridays [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Spooks the social media out of me</title>
		<link>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 11:07:18 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111026/</guid>
		<description><![CDATA[It’s not news that we&#8217;re all watching TV whilst surfing the net, tapping away on our smartphones and engaging others in discussion around our favourite programmes (just log on to Twitter during  X-Factor and Strictly!). What I’d like to applaud here is how broadcasters are taking this social engagement and building communities of loyal fans beyond [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jameson pops up at Kettners with speakeasy bar</title>
		<link>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:24:26 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111021/</guid>
		<description><![CDATA[Ssshhh&#8230; we have something you might like to know about, but you have to promise not to tell anyone. It’s a secret, OK? A 1920s cinematic speakeasy has landed in the heart of Soho, just in time for the BFI London Film Festival. The Jameson Apartment provides an unforgettable experience in a pop-up style vintage bar hidden [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111021/jameson-pops-up-at-kettners-with-speakeasy-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bupa Great North Run 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/bupa-great-north-run-2011/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/bupa-great-north-run-2011/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:04:35 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marathon]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Bupa]]></category>
		<category><![CDATA[Great North Run]]></category>
		<category><![CDATA[Mo Farah]]></category>
		<category><![CDATA[Running]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[On Sunday 18th September, 54,000 runners took part in the world’s largest half marathon, the Bupa Great North Run. The Synergy team developed an integrated campaign to enhance the race experience for runners, spectators and the watching world. The runner experience was developed, with both physical and emotional support throughout their race journey from training and preparation, to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/bupa-great-north-run-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GUINNESS Home Nation Rugby Heroes are Made of More</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:02:03 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Made of More]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand&#8217;s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair Beach Volleyball Bum-vertising</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:13:52 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Beach Volleyball]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[QR code]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8631</guid>
		<description><![CDATA[Here at Synergy towers we&#8217;re always looking for fun, quirky ideas that have genuine media traction while fitting with our clients&#8217; target audiences and business objectives. So with the London 2012 test events rolling into town the Betfair team put our thinking hats on and looked at how Betfair could get involved. We focused specifically on the beach [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SSE launches RFU partnership</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:13:21 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[sse]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110823/</guid>
		<description><![CDATA[August proved an exciting month for the team here at Synergy, as after months of planning, energy brand SSE (Scottish and Southern Energy) was announced as a National Community Partner of the RFU. Working with some of the most talented and charismatic England rugby players of the past 15 years, from England international Tom Croft [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rise and Rise of Summer Festivals</title>
		<link>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 13:24:42 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy Loves]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8657</guid>
		<description><![CDATA[It’s summertime and Festival Fever is in the air. Over the last decade the festival scene has evolved. From grungy music festivals to a broad spectrum of events to suit young and old, ‘musos’ to ‘foodies’, there is something for everyone. Entertainment options range from large scale music festivals to small boutique-style events. In cash-strapped [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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