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	<title>Synergy Blog &#187; Product placement</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>What we do: Logistics</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/what-we-do-logistics/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:03:37 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[It is not all glamorous PR launches, trips to film festivals, attending world-class sporting events or managing photo shoots of beach volleyball players with QR codes on their derrieres. Alongside the visible perks of the job there is a whole host of unseen administrative rigour that goes into ‘what we do’ for our clients. Take [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Betfair Beach Volleyball Bum-vertising</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:13:52 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Beach Volleyball]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[QR code]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8631</guid>
		<description><![CDATA[Here at Synergy towers we&#8217;re always looking for fun, quirky ideas that have genuine media traction while fitting with our clients&#8217; target audiences and business objectives. So with the London 2012 test events rolling into town the Betfair team put our thinking hats on and looked at how Betfair could get involved. We focused specifically on the beach [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P is for Product Placement (and the 3-second rule)</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 09:09:02 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[90210]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Marchlands]]></category>
		<category><![CDATA[Ofcom]]></category>
		<category><![CDATA[One Tree Hill]]></category>
		<category><![CDATA[Sunkist]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6652</guid>
		<description><![CDATA[For a long time, UK viewers of American TV have been familiar with the concept of product placement. From the &#8216;background&#8217; props (Sunkist in One Tree Hill, Dr. Pepper in 90210) to the blatant story-line-focused brands (ipad in Modern Family, Verizon in 30 Rock), brand power has fuelled U.S. small-screen entertainment. No longer is this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>And the Academy Award for Best Product Placement goes to&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100309/and-the-acadamy-award-for-best-product-placement-goes-to/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:48:30 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Brand Channel]]></category>
		<category><![CDATA[District 9]]></category>
		<category><![CDATA[Hilton]]></category>
		<category><![CDATA[Logorama]]></category>
		<category><![CDATA[Nando's]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Taco Bell]]></category>
		<category><![CDATA[The Blind Side]]></category>
		<category><![CDATA[Up]]></category>
		<category><![CDATA[Up In The Air]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3278</guid>
		<description><![CDATA[If, like me, you were unable to keep your eyes open until 4am on Monday morning, you likely watched the highlights of this year&#8217;s Oscars online the following day. Unfortunately, for the advertisers that paid around the $1m-per-slot mark to gain a highly coveted slice of the limelight, this means you missed out on the commercial [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Music and The Ashes: the Barmy Army v. the Duckworth Lewis Method</title>
		<link>http://www.synergy-sponsorship.com/blog/20090708/music-and-the-ashes-the-barmy-army-v-the-duckworth-lewis-method/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090708/music-and-the-ashes-the-barmy-army-v-the-duckworth-lewis-method/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 09:31:12 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Barmy Army]]></category>
		<category><![CDATA[Hey Hey Ricky]]></category>
		<category><![CDATA[The Ashes]]></category>
		<category><![CDATA[The Duckworth Lewis Method]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1706</guid>
		<description><![CDATA[In football especially, we&#8217;re used to seeing teams, governing bodies, brands and celebs attempt to make a few quid around major events by releasing a track which attempts to capture the zeitgeist, and there have been some brilliant moments &#8211; especially Three Lions, Nessun Dorma,  World In Motion, and the Nike-inspired A Little Less Conversation. Which brings me to The Ashes, the 2009 edition of which starts today, and two very new, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090708/music-and-the-ashes-the-barmy-army-v-the-duckworth-lewis-method/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet David Beckham</title>
		<link>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 08:39:46 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1403</guid>
		<description><![CDATA[Certainly not a new topic in this forum, but yet again David Beckham is at the top of his marketing game. Tomorrow (11 June) he makes a rare public appearance in London, at Selfridges on behalf of Emporio Armani.  As Dom mentioned in his post on Becks, he&#8217;s a marketing certainty, and I have no doubt that [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090610/meet-david-beckham/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wolves get promoted in style</title>
		<link>http://www.synergy-sponsorship.com/blog/20090521/wolves-get-promoted-in-style/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090521/wolves-get-promoted-in-style/#comments</comments>
		<pubDate>Thu, 21 May 2009 18:23:48 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=808</guid>
		<description><![CDATA[No, not that Wolves. In an unlikely turn of events, a single T-shirt, sold on Amazon.com has become one of the most popular items in the online retailer&#8217;s clothing section, experiencing a 2300% sales boost in a matter of months. But what manner of apparel could be doing such incredible business? Is it a niche [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090521/wolves-get-promoted-in-style/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Hanks &#8216;plugging&#8217; Sony</title>
		<link>http://www.synergy-sponsorship.com/blog/20090309/tom-hanks-plugging-sony/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090309/tom-hanks-plugging-sony/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 17:16:58 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Tom Hanks]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=438</guid>
		<description><![CDATA[Building on Lucie&#8217;s post about Highland Spring&#8217;s Comedy Awards mauling, check out this footage of Tom Hanks, er, &#8217;plugging&#8217; Sony in a keynote presentation at the Consumer Electronics Association Show International back in January. Start watching from 1:40. My favourite moment? &#8220;They write the lies but I tell the truth.&#8221; Glorious.]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090309/tom-hanks-plugging-sony/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gossip Girl: a powerful weapon of mass consumption</title>
		<link>http://www.synergy-sponsorship.com/blog/20090119/gossip-girl-a-powerful-weapon-of-mass-consumption/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090119/gossip-girl-a-powerful-weapon-of-mass-consumption/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 14:13:45 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Abigail Lorick]]></category>
		<category><![CDATA[Gossip Girl]]></category>
		<category><![CDATA[Guerlain]]></category>
		<category><![CDATA[Leighton Meester]]></category>
		<category><![CDATA[Miss Selfridge]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=388</guid>
		<description><![CDATA[OMG! This coming Wednesday, the wildly successful CW export, Gossip Girl, returns to the UK on ITV2 for its second season. Aside from my ridiculous excitement surrounding GG&#8216;s return to our screens, the show is also an excellent example of youth marketing at its best. For those unfamiliar with the show, Gossip Girl is a kind of Cruel-Intentions-meets-SATC for [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090119/gossip-girl-a-powerful-weapon-of-mass-consumption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The inauguration brought to you by…</title>
		<link>http://www.synergy-sponsorship.com/blog/20090119/the-inauguration-brought-to-you-by%e2%80%a6/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090119/the-inauguration-brought-to-you-by%e2%80%a6/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:30:24 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=392</guid>
		<description><![CDATA[Barack Obama may have decided against signing corporate sponsors to help fund the estimated $40m costs of official events around his inauguration, but brands are deploying an array of marketing techniques to attempt to gatecrash the moment.  Here’s a selection. IKEA has led on experiential, via a mock motorcade touring Washington DC and an IKEA-furnished virtual Oval [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090119/the-inauguration-brought-to-you-by%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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