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	<title>Synergy Blog &#187; Press Clipping</title>
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		<title>Tim Crow: &#8216;What I Like&#8217;</title>
		<link>http://www.synergy-sponsorship.com/blog/20120207/what-i-like-with-tim-crow/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120207/what-i-like-with-tim-crow/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 17:21:26 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[In a wide-ranging interview with SportsBusiness Journal, Tim Crow reveals his favourite brands, campaigns and insights, and a love for Miles Davis, New York City &#8211; and FC Halifax Town. Click here to read the article in full.]]></description>
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		<title>Rugby&#8217;s first interactive app launched for RBS 6 Nations</title>
		<link>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120203/rugbys-first-interactive-app-launched-for-rbs-6-nations/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:02:17 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[With the 2012 Six Nations tournament about to start, Synergy has combined with Jam for RBS to bring dual screening to rugby. To read the article on Brand Republic, click here]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can marketing restore English rugby&#8217;s battered reputation?</title>
		<link>http://www.synergy-sponsorship.com/blog/20120131/can-marketing-restore-english-rugbys-battered-reputation/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120131/can-marketing-restore-english-rugbys-battered-reputation/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 10:03:16 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Tim Crow tells Marketing magazine that whilst the RFU’s new marketing initiatives are to be applauded, they “will have little effect if the England team continue to under-perform on the field and misbehave off it.” Click here to read the article in full.]]></description>
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		<title>Does social media help or hurt football?</title>
		<link>http://www.synergy-sponsorship.com/blog/20120127/does-social-media-help-or-hurt-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120127/does-social-media-help-or-hurt-football/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 09:33:03 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Footballers can talk directly to their fans through social media, but does this 140-character phenomenon help or hurt football? Jessica Enoch tells the Official Champions League Magazine that &#8220;Twitter allows players to build their own brand.&#8221;  However, she warns that if clubs try to influence the online profile of players they may endanger what makes [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy CEO launches the 2012 ESA Diploma</title>
		<link>http://www.synergy-sponsorship.com/blog/20120120/synergy-ceo-launches-the-2012-esa-diploma/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120120/synergy-ceo-launches-the-2012-esa-diploma/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 15:04:12 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Tim Crow kicked off the ESA Diploma for 2012, with the opening lecture on the history and the future of sponsorship on Thursday 19th January.  Synergy and ESA Chairman Karen Earl is heartened by the industry’s support: “We have always sought to position the ESA Diploma as ‘the industry training the industry’ and the breadth of [...]]]></description>
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		<title>Twelve trends for 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20120111/twelve-trends-for-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120111/twelve-trends-for-2012/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 11:11:12 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Marketing Magazine examine the twelve issues that will affect marketers most in 2012. Tim Crow believes that one of the trends will be &#8220;Redefining Britain.&#8221; &#8220;One of the key themes this year will be the redefining of what it means to be British and how the country will define itself around the Jubilee and the [...]]]></description>
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		<title>Doubt over The Team 2012 programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20120104/doubt-over-the-team-2012-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120104/doubt-over-the-team-2012-programme/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 17:57:15 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Olympic organisers have created &#8221;The Team 2012 programme&#8221; which is intended to raise private sector funding for some 1,200 British athletes, part of which is aimed at SMEs. Tim Crow tells the Financial Times that he has his doubts on the programme and describes its link to the games as &#8220;tangential at best.&#8221; Click here for the [...]]]></description>
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		<title>Synergy wins Sponsorship Agency of the Year plaudits from Marketing</title>
		<link>http://www.synergy-sponsorship.com/blog/20111213/synergy-commended-by-marketing-magazine/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111213/synergy-commended-by-marketing-magazine/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 13:32:14 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Synergy won a Commendation from Marketing magazine in its 2011 Sponsorship Agency of the Year award. Marketing paid particular tribute to Synergy&#8217;s work with Guinness throughout the RBS 6 Nations, with BMW on London 2012 and with Betfair on its partnerships with Manchester United and FC Barcelona. Synergy won the award in 2005 and 2009 and has been commended in every other edition of Marketing&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mo&#8217;ing for Gold</title>
		<link>http://www.synergy-sponsorship.com/blog/20111201/moing-for-gold/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111201/moing-for-gold/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 11:38:00 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Synergy got into the spirit of Movember as the “Mo bros” and “Mo sistas” got down to the serious business of raising some cash for a good cause. The bros committed to cultivating their mo for the month and not to be left out, each Synergy sista was paired with a bro and led the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sponsorship should be tailored to suit you</title>
		<link>http://www.synergy-sponsorship.com/blog/20111123/sponsorships-strength-is-also-its-downfall/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111123/sponsorships-strength-is-also-its-downfall/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 18:12:06 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

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		<description><![CDATA[Dominic Curran tells The Times that companies must keep their &#8220;eye on the ball&#8221; when deciding whether to enter into a sponsorship and the decision must be based solely on business objectives and not emotion. He also warns that companies should not buy sponsorship opportunities off the peg, &#8220;tailor the deal to what you want the sponsorship to do for [...]]]></description>
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