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	<title>Synergy Blog &#187; Press Clipping</title>
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		<title>Another head in hands moment for The FA</title>
		<link>http://www.synergy-sponsorship.com/blog/20100907/another-head-in-hand-moment-for-the-fa/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100907/another-head-in-hand-moment-for-the-fa/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 10:11:40 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5132</guid>
		<description><![CDATA[Tim Crow comments in the Financial Times on the sponsorship implications for the FA of the latest allegations about England players.
Click here to read the article.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy strengthens strategic offering with industry-leading appointment</title>
		<link>http://www.synergy-sponsorship.com/blog/20100901/synergy-strengthens-with-industry-leading-appointment/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100901/synergy-strengthens-with-industry-leading-appointment/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 08:33:52 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5012</guid>
		<description><![CDATA[World Football Insider and Marketing Magazine both report on Carsten Thode&#8217;s recent appointment as Synergy&#8217;s Director of Consulting.  Carsten, a former Reuters and Manchester United strategist, brings over 15 years of sponsorship strategy and brand consulting experience to Synergy.
For the World Football Insider coverage, click here.
For the article from Marketing, click here.
]]></description>
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		<title>Should Pepsi walk away from sponsoring Pakistan?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100831/betting-scandal-could-hit-crickets-sponsorship-income/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100831/betting-scandal-could-hit-crickets-sponsorship-income/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:11:29 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4998</guid>
		<description><![CDATA[Karen Earl offers her insight to Marketing Week into the sponsorship implications of the spot-fixing allegations surrounding the Pakistan cricket team.
Click here to read the article in full.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Becks appeal</title>
		<link>http://www.synergy-sponsorship.com/blog/20100826/becks-appeal/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100826/becks-appeal/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:02:18 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4946</guid>
		<description><![CDATA[Tim Crow comments in the Irish Independent on the enduring appeal of David Beckham, despite his &#8216;retirement&#8217; by Fabio Capello.
Click here for the article.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tottenham Hotspur&#8217;s new sponsorship signing sets a trend</title>
		<link>http://www.synergy-sponsorship.com/blog/20100820/tottenham-hotspurs-new-sponsorship-signing-sets-a-trend/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100820/tottenham-hotspurs-new-sponsorship-signing-sets-a-trend/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 09:07:36 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4842</guid>
		<description><![CDATA[Tim Crow comments in The Wall Street Journal after Tottenham Hotspur become the first English club to offer separate sponsorship deals for different competitions.
Click here to read the article in full
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>England sponsors should insist on a performance-related contract</title>
		<link>http://www.synergy-sponsorship.com/blog/20100813/the-fa-sponsorship-is-currently-a-prize-taker-and-not-a-prize-giver/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100813/the-fa-sponsorship-is-currently-a-prize-taker-and-not-a-prize-giver/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 11:09:52 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4707</guid>
		<description><![CDATA[Tim Crow offers advice for prospective sponsors of the England football team in an interview with the Daily Star.
Click here for the article.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Never mind the boot, the Beckham show goes on</title>
		<link>http://www.synergy-sponsorship.com/blog/20100813/brand-beckham-to-enter-a-new-era/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100813/brand-beckham-to-enter-a-new-era/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 10:51:31 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4700</guid>
		<description><![CDATA[Tim Crow comments in The Times on the future of Brand Beckham following Fabio Capello&#8217;s &#8216;retirement&#8217; of David Beckham from the England team.
Click here to read the article.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Liverpool could rouse a sleeping giant</title>
		<link>http://www.synergy-sponsorship.com/blog/20100806/proposed-liverpool-fc-takeover-offers-the-chance-to-rouse-a-sleeping-giant/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100806/proposed-liverpool-fc-takeover-offers-the-chance-to-rouse-a-sleeping-giant/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 09:46:26 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4546</guid>
		<description><![CDATA[Tim Crow comments in the Times and The Sunday Times on the rumoured Liverpool takeover.
Click here to read The Times article in full and click here for The Sunday Times article.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cadbury set to reveal 2012 Olympics sponsorship ads</title>
		<link>http://www.synergy-sponsorship.com/blog/20100802/cadbury-set-to-reveal-2012-olympics-sponsorship-ads/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100802/cadbury-set-to-reveal-2012-olympics-sponsorship-ads/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 08:52:53 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4463</guid>
		<description><![CDATA[Tim Crow comments in The Guardian as Cadbury prepares to activate its London 2012 sponsorship with a £50m marketing campaign that aims to get the nation playing games. Click here for the article.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;The FA is in damage limitation mode and that&#8217;s a very difficult place to be&#8221;</title>
		<link>http://www.synergy-sponsorship.com/blog/20100730/stephanie-branston-talks-about-the-fa-on-pr-week%e2%80%99s-forum/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100730/stephanie-branston-talks-about-the-fa-on-pr-week%e2%80%99s-forum/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 16:28:35 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4459</guid>
		<description><![CDATA[Stephanie Branston analyses the FA&#8217;s media and PR strategy during the World Cup and what it needs to do now.
Click here to view the video from the PR Week Forum.
]]></description>
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