Tim Crow contributes to an FT analysis of the future of the IOC’s global Olympic sponsorship programme.
Click here for the article.
The Olympic brand needs to be made relevant to tomorrow’s consumers
May 21st, 2012
Synergy enters UK PR Top 150
May 3rd, 2012
Synergy is a new entry in PR Week’s Top 150 UK PR consultancies for 2012.
Click here to see the details.
Perform bank on sports fans turning to Facebook
May 2nd, 2012
Tim Crow’s comments on the Perform deal with Facebook are reported by Media Week.
Click here for the article.
PR Week showcase Synergy’s work on Betfair
April 26th, 2012
PR Week showcases Synergy’s ‘Betfair Presents…Man Utd Live’ – a Q&A with three Manchester United players hosted on Betfair’s Facebook page, which attracted over 50,000 views and increased ”likes” by 36%
Click here to read the case study in full.
Sport Industry Awards Headlines: Crow and Curran
April 20th, 2012
Tim Crow and Dom Curran are interviewed by Sports Industry TV ahead of the 2012 Sport Industry Awards to mark Synergy’s nomination for Sport Agency of The Year.
To view the interview, click here. (VIDEO)
2012: beyond the main event
April 4th, 2012
Tim Crow tells Marketing how brands should approach the challenges presented by an Olympic year and predicts that ‘this will be the year when a clear difference emerges between brands that activate in a traditional way and those that embrace new positioning and platforms.’
Click here for the article.
Synergy, Betfair and Karen Earl triumph at the Hollis Sponsorship Awards
April 4th, 2012
Synergy triumphed at the 18th edition of the Hollis Sponsorship Awards on March 27.
Synergy was named Sponsorship Consultancy of the year and also picked up the PR award with Betfair for the now famous ‘Bumvertising’ QR code campaign. To round off the night, Synergy founder Karen Earl was recognised with the prestigious Outstanding Achievement Award, reflecting the huge contribution she has made to sponsors and to sponsorship industry.
Synergy’s Dominic Curran said: “Winning the Hollis Agency of the Year Award is recognition of the mould-breaking and creative work being done by all the team at Synergy as we pioneer the Social Era of sponsorship.”
Click here to read more.
“Puma’s exposure from Bolt’s stunts and endorsements is the gift that keeps on giving”
March 7th, 2012
Following the worldwide coverage for Prince Harry’s ‘race’ against Usain Bolt in Jamaica, Tim Crow comments in The Guardian on the multiplier effect for Puma of Bolt’s media visibility.
To read the article, click here
Who will take gold for the best brand in the social media Olympics?
March 2nd, 2012
Inside the Games covers the Socialympics event staged by Synergy and Jam during Social Media Week.
Click here to read the article.
English rugby has reasons for optimism
February 24th, 2012
Following a miserable year for English rugby in 2011, Tim Crow tells the Financial Times that there are reasons for optimism within the game, but that the RFU must reconnect with rugby’s grassroots.
Click here to view the video interview.
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