The Olympic brand needs to be made relevant to tomorrow’s consumers

May 21st, 2012

Tim Crow contributes to an FT analysis of the future of the IOC’s global Olympic sponsorship programme.

Click here for the article.

Synergy enters UK PR Top 150

May 3rd, 2012

Synergy is a new entry in PR Week’s Top 150 UK PR consultancies for 2012. 

Click here to see the details.

Perform bank on sports fans turning to Facebook

May 2nd, 2012

Tim Crow’s comments on the Perform deal with Facebook are reported by Media Week.

Click here for the article.

PR Week showcase Synergy’s work on Betfair

April 26th, 2012

PR Week showcases Synergy’s ‘Betfair Presents…Man Utd Live’ – a Q&A with three Manchester United players hosted on Betfair’s Facebook page, which attracted over 50,000 views and increased ”likes” by 36%

Click here to read the case study in full.

Sport Industry Awards Headlines: Crow and Curran

April 20th, 2012

Tim Crow and Dom Curran are interviewed by Sports Industry TV ahead of the 2012 Sport Industry Awards to mark Synergy’s nomination for Sport Agency of The Year.

To view the interview, click here. (VIDEO)

2012: beyond the main event

April 4th, 2012

Tim Crow tells Marketing how brands should approach the challenges presented by an Olympic year and predicts that ‘this will be the year when a clear difference emerges between brands that activate in a traditional way and those that embrace new positioning and platforms.’

Click here for the article.

Synergy, Betfair and Karen Earl triumph at the Hollis Sponsorship Awards

April 4th, 2012

Synergy triumphed at the 18th edition of the Hollis Sponsorship Awards on March 27.

Synergy was named Sponsorship Consultancy of the year and also picked up the PR award with Betfair for the now famous ‘Bumvertising’ QR code campaign.  To round off the night, Synergy founder Karen Earl was recognised with the prestigious Outstanding Achievement Award, reflecting the huge contribution she has made to sponsors and to sponsorship industry.

Synergy’s Dominic Curran said: “Winning the Hollis Agency of the Year Award is recognition of the mould-breaking and creative work being done by all the team at Synergy as we pioneer the Social Era of sponsorship.”

Click here to read more.

“Puma’s exposure from Bolt’s stunts and endorsements is the gift that keeps on giving”

March 7th, 2012

Following the worldwide coverage for Prince Harry’s ‘race’ against Usain Bolt in Jamaica, Tim Crow comments in The Guardian on the multiplier effect for Puma of Bolt’s media visibility.

To read the article, click here

Who will take gold for the best brand in the social media Olympics?

March 2nd, 2012

Inside the Games covers the Socialympics event staged by Synergy and Jam during Social Media Week.

Click here to read the article.

English rugby has reasons for optimism

February 24th, 2012

Following a miserable year for English rugby in 2011, Tim Crow tells the Financial Times that there are reasons for optimism within the game, but that the RFU must reconnect with rugby’s grassroots.

Click here to view the video interview.


Blog

What We Do...Marketing with Balls
By Donald | May 21st, 2012 | Betfair, marketing, Sky Sports, boxing, QR code, Prizefighter, Eamonn O'Kane, Matchroom, King's Hall, Belfast, Northern Ireland, Underwear

In February Betfair signed a deal with Matchroom Sport to become the new title sponsor of the Prizefighter boxing events, the exciting one-night knockout format which sees one fighter emerge as the...

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The Sun Still Shines on...
By Fran | May 14th, 2012 | UEFA European Championships, The Sun, England football team, News International, Roy Hodgson, Prince Charles

Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an...

0 comments

A Tribute to Karen Earl
By Alison Moor | May 3rd, 2012 | Synergy, Sponsorship consultants, Synopsis, Karen Earl, European Sponsorship Agency, ESA

In this special edition of Synopsis, we pay tribute to Karen Earl, who is retiring as the Chairman of Synergy, 28 years after founding it as Karen Earl Ltd. It is not an exaggeration to say that...

8 comments

Synergy

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