Stephanie Branston discusses on the PR Week Forum how the FA has handled the media around the England team during the World Cup and what it needs to do now.

Click here to view the video.

Following the US software group, Electronic Arts, winning the deal to be the Premier League’s official sports technology partner and a series of other sponsorship deals with US groups, Tim Crow tells the Financial Times that “The US is very much in the Premier League’s sights and has been for many of the clubs for a long time.”

Click here to read the article in full.

Karen Earl comments on a report issued by the Commission on the Future of Women’s Sport, which tells the commercial sector, rights holders, broadcasters and the government to work together to “capitalise on a market that has great potential but remains under leveraged.”  Karen Earl tells Marketing Week that “from a sponsor, perspective women’s sport offers a unique opportunity. It is a particularly uncluttered area – something that is quite an issue for sponsor’s in men’s sport.” Click here to read the article in full.

In light of Tottenham Hotspur’s decision to have two shirt sponsors, Karen Earl tells Marketing Week that the decision could dilute the property’s equity and “smack’s of a short-term view of trying to raise as much as possible rather than a true marketing partnership.” Click here to read the article in full.

Tim Crow comments in the Financial Times and on Sky News on the value of the England team sponsorship following the team’s early exit from the World Cup. To read the FT article, click here. To read the Sky News interview, click here.

With KitKat’s high profile World Cup campaign raising the hackles of the FA and Mars, Tim Crow writes in Marketing magazine on the pros and cons of ambush marketing. Click here to read the article.

Tim Crow writes in the June edition of British Airway’s business:life magazine on why sponsorship works for brands and how to get the best value for money. To read the article, click here.

Dominic Curran comments in the Wall Street Journal on the consequences of American cyclist Floyd Landis’ doping admission.  Click here for the article.

Tim Crow comments in Marketing on the implications for the sponsors of England’s 2018 World Cup bid following the Triesman affair. Click here for the article.

Karen Earl comments in Marketing Week on The Manchester United Supporters Trust’s (MUST) decision to ask sponsors to “choose sides” between the fans and the Glazers. Click here to read the article.