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	<title>Synergy Blog &#187; PGA Tour</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Kaymer and Backley in BMW Ultimate Driving Challenge</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:53:49 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7643</guid>
		<description><![CDATA[BMW challenged Synergy to develop a PR stunt that would combine their sponsorship of the BMW PGA Championship at Wentworth and the London 2012 Games. So we challenged former world number one golfer Martin Kaymer and three time Olympic medallist Steve Backley to go head-to-head in a multisport play-off from Wentworth’s first tee. With wedge [...]]]></description>
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		<title>The return of Tiger Woods</title>
		<link>http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 11:53:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Golf sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=423</guid>
		<description><![CDATA[OK everyone, you can breathe again &#8211; he won and his knee didn&#8217;t give in. Last July I wrote a blog about the effect Tiger Woods&#8217; absence from The Open would have on golf, and on his return I thought it would be interesting to see just how much the sport has missed him. The world&#8217;s economy [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Synergy with SYNR-G: Footjoy, we salute you!</title>
		<link>http://www.synergy-sponsorship.com/blog/20090109/synergy-with-synr-g-footjoy-we-salute-you/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090109/synergy-with-synr-g-footjoy-we-salute-you/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 19:50:01 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=381</guid>
		<description><![CDATA[Marketshare isn&#8217;t an issue for Footjoy, which won its first shoe count on the PGA Tour in 1945, and which has been &#8217;The #1 shoe in golf&#8217; for many years. But with the introduction of the new SYNR-G, it won&#8217;t just be new ambassador Padraig Harrington wearing Footjoys this year. Where do we sign?!  ]]></description>
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		<title>What connects General Motors, the FedEx Cup and the Kodak Challenge?</title>
		<link>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081128/what-connects-general-motors-the-fedex-cup-and-the-kodak-challenge/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 18:27:18 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=365</guid>
		<description><![CDATA[If you get the product right, everything else follows. So General Motors has inevitably parted company with Tiger Woods. Some commentators have claimed that this somehow proves that endorsements of this type don&#8217;t work. Nonsense. In Tiger&#8217;s case, Nike and Accenture in particular disprove the point. Tiger may be a miracle-worker, but not even he [...]]]></description>
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		<title>The FedEx Cup: only Vijay is relaxed</title>
		<link>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080925/the-fedex-cup-only-vijay-is-relaxed/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:01:47 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=296</guid>
		<description><![CDATA[I’ve posted before about the fact that NPD has been one of the key drivers in modern sponsorship, with virtually every week seeing new platform and property models being unveiled. NPD being what it is however, they don’t always work out, and the most recent example of this is golf’s FedEx Cup. Launched by the [...]]]></description>
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		<title>Physics gets funky &#8211; and Chemistry is now Official</title>
		<link>http://www.synergy-sponsorship.com/blog/20080912/physics-gets-funky-and-chemistry-is-now-official/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080912/physics-gets-funky-and-chemistry-is-now-official/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 14:57:11 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=284</guid>
		<description><![CDATA[With perfect timing in the week when the Large Hadron Collider became part of the global zeitgeist, a new sponsorship category was also unveiled to the world: Dow Chemical has become the &#8216;Official Chemistry Company&#8217; of the PGA Tour. Sponsorship has been adopted by a myriad of product categories in the modern era, but ‘Chemistry’ is a new [...]]]></description>
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