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	<title>Synergy Blog &#187; Online communities</title>
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		<title>Synergy Loves&#8230; When Athletes Have To Compete For Their Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:05:51 +0000</pubDate>
		<dc:creator>Liz Brown</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[hotshots]]></category>
		<category><![CDATA[Marketing to women]]></category>
		<category><![CDATA[Sabine Lisicki]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[xperia]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[Think of any brand associated with an athlete, and in most cases the brand will have approached the athlete as a result of the athlete’s brand/consumer fit and will be paying them a hefty sponsorship fee in return for a number of rights. In “What We Love” this month though, we explore a brand who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; You Vs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:59:09 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8318</guid>
		<description><![CDATA[Oakley&#8216;s immersion into athletic eye wear began in 1980, when the company released its first model of motorcycle goggles. Dubbed the &#8220;O-Frame,&#8221; the goggle consisted of an arced cylindrical lens that would eventually become the brand&#8217;s hallmark. Over the last 30 years, Oakley has been awarded more than 600 patents and developed, through strategic sponsorship, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; The Museum of Me &#8211; by Intel</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:55:15 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8120</guid>
		<description><![CDATA[When I was eight years old, my Dad took me on my first museum outing &#8211; the Imperial War Museum in London &#8211; and a day climbing over and into tanks and cannons was as close to boyhood nirvana as it got. Ever since then, I’ve had a borderline obsession with museums. From dinosaurs to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Information is Beautiful</title>
		<link>http://www.synergy-sponsorship.com/blog/20100817/information-is-beautiful/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100817/information-is-beautiful/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 18:31:52 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4671</guid>
		<description><![CDATA[Anyone watching Newsnight this week may have caught the interesting feature on popular design website Information is Beautiful. For the uninitiated amongst you, the site is the brainchild of David McCandless, who describes himself as &#8220;an independent data journalist and information designer&#8230;interested in how designed information can help us understand the world&#8221;. With nods to the seminal philosopher [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>London 2012 Olympic mascots: Wenlock and Mandeville</title>
		<link>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:19:13 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[BOA]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3777</guid>
		<description><![CDATA[It&#8217;s a very exciting time when the mascots are announced for any Games.  Admittedly, this excitement is normally reserved for those aged under ten, and rightly so.  However, I feel very fortunate that I&#8217;m blessed with an inner child and can appreciate similar feelings of anticipation that I did back when I was six or seven years old. The more exciting thing this time [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Uncool Buck</title>
		<link>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 09:59:19 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3644</guid>
		<description><![CDATA[Microsoft has announced the release of a new mobile phone designed to capture the hearts, minds and standing orders of ‘younger, chattier, socially switched-on’ users. Developed in conjunction with former Manchester United sponsor Sharp, the brand is to be known as KIN, and represents a range of mobile phones – currently dubbed KIN One and KIN [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A trip down virtual memory lane</title>
		<link>http://www.synergy-sponsorship.com/blog/20100412/a-trip-down-virtual-memory-lane/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100412/a-trip-down-virtual-memory-lane/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 13:16:11 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3615</guid>
		<description><![CDATA[Life moves pretty fast. You don&#8217;t stop and look around once in a while, you could miss it. - Ferris Bueller Sentiments borne of teenage frustration and a need for escape, rebellion and self-expression from the master of the ‘80s genre, the late great John Hughes. A simpler time, one might argue: the days before [...]]]></description>
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		<slash:comments>0</slash:comments>
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