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	<title>Synergy Blog &#187; Olympic Torch Relay</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>BMW celebrates a year to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:12:28 +0000</pubDate>
		<dc:creator>Olivia</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[London 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110824/</guid>
		<description><![CDATA[We don’t need reminding that the 27th July 2011 was not just another day in our calendars. With one year to go until the start of the London 2012 Olympic Games, celebrations spread across the UK far and wide. To celebrate this milestone and engage staff in BMW’s London 2012 Partnership, Synergy were tasked with [...]]]></description>
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		<title>London 2012: 500 days to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:45:16 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6888</guid>
		<description><![CDATA[I enjoyed my tube ride in this morning, a rare thing indeed. Maybe it&#8217;s all the work TFL is doing to upgrade the service in time for the arrival of the greatest show on earth; London 2012. Actually, it wasn&#8217;t that, but it was the sight of many Londoners excitedly flicking through their Metro in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the UK ready to embrace the Olympics?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110127/is-the-uk-ready-to-embrace-the-olympics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110127/is-the-uk-ready-to-embrace-the-olympics/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 15:15:39 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[LOCOG]]></category>
		<category><![CDATA[Vancouver 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6338</guid>
		<description><![CDATA[With approximately 500 days remaining before the Opening Ceremony of the London 2012 Olympic Games, this is a question many are asking.  Since the Olympics were awarded to London, the London Organising Committee (LOCOG) has been moving full tilt, drawing on everything ‘London’, from the one-of-a-kind buildings to leveraging the city’s international flavour. However, with [...]]]></description>
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		<title>Banning the international leg of the Torch Relay is a backward step for the Olympics</title>
		<link>http://www.synergy-sponsorship.com/blog/20090330/banning-the-international-leg-of-the-torch-relay-is-a-backward-step-for-the-olympics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090330/banning-the-international-leg-of-the-torch-relay-is-a-backward-step-for-the-olympics/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 09:48:20 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[IOC]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=457</guid>
		<description><![CDATA[I’m saddened but not surprised by the IOC decision to limit Torch Relays to host countries. It was both predictable, following the anti-China protests that dogged the 2008 Torch Relay, and pragmatic, given the volatile political climate. But I believe it’s a backward step for the Olympics which could have been avoided. The problem with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Back to the future: the Vancouver 2010 Patron&#8217;s Programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20081024/back-to-the-future-the-vancouver-2010-patrons-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081024/back-to-the-future-the-vancouver-2010-patrons-programme/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 11:39:10 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=324</guid>
		<description><![CDATA[One Games ends: the road to another begins. Since the curtain came down on Beijing 2008, VANOC has launched an array of Vancouver 2010 initiatives, including a new Vancouver 2010 brand identity, a new motto (&#8216;With Glowing Hearts&#8217;), and the release of the first tranche of Vancouver 2010 tickets. Another recently-launched initiative is &#8216;The Vancouver 2010 Club &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What will be the legacy of Beijing 2008 for China, the Olympics and London 2012?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080806/what-will-be-the-legacy-of-beijing-2008-for-china-the-olympics-and-london-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080806/what-will-be-the-legacy-of-beijing-2008-for-china-the-olympics-and-london-2012/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 13:57:34 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Ambush marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=184</guid>
		<description><![CDATA[Apart from the competitors&#8217; heroics, what will we remember Beijing 2008 for? And how, with London 2012 in mind, will UK consumers feel about the Olympics after Beijing? Previous Olympics in the modern era have all strongly impacted the Olympic brand – in general negatively – and left a single-issue legacy. Montreal 1976 invented the [...]]]></description>
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