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	<title>Synergy Blog &#187; Olympic Torch Relay</title>
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	<description>The Sponsor's Consultancy</description>
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		<title>Banning the international leg of the Torch Relay is a backward step for the Olympics</title>
		<link>http://www.synergy-sponsorship.com/blog/20090330/banning-the-international-leg-of-the-torch-relay-is-a-backward-step-for-the-olympics/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090330/banning-the-international-leg-of-the-torch-relay-is-a-backward-step-for-the-olympics/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 09:48:20 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[IOC]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=457</guid>
		<description><![CDATA[I’m saddened but not surprised by the IOC decision to limit Torch Relays to host countries. It was both predictable, following the anti-China protests that dogged the 2008 Torch Relay, and pragmatic, given the volatile political climate. But I believe it’s a backward step for the Olympics which could have been avoided.
The problem with the [...]]]></description>
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		<title>Back to the future: the Vancouver 2010 Patron&#8217;s Programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20081024/back-to-the-future-the-vancouver-2010-patrons-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081024/back-to-the-future-the-vancouver-2010-patrons-programme/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 11:39:10 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=324</guid>
		<description><![CDATA[One Games ends: the road to another begins. Since the curtain came down on Beijing 2008, VANOC has launched an array of Vancouver 2010 initiatives, including a new Vancouver 2010 brand identity, a new motto (&#8216;With Glowing Hearts&#8217;), and the release of the first tranche of Vancouver 2010 tickets.
Another recently-launched initiative is &#8216;The Vancouver 2010 Club &#8211; A [...]]]></description>
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		<title>What will be the legacy of Beijing 2008 for China, the Olympics and London 2012?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080806/what-will-be-the-legacy-of-beijing-2008-for-china-the-olympics-and-london-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080806/what-will-be-the-legacy-of-beijing-2008-for-china-the-olympics-and-london-2012/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 13:57:34 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Ambush marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=184</guid>
		<description><![CDATA[Apart from the competitors&#8217; heroics, what will we remember Beijing 2008 for? And how, with London 2012 in mind, will UK consumers feel about the Olympics after Beijing?
Previous Olympics in the modern era have all strongly impacted the Olympic brand – in general negatively – and left a single-issue legacy. Montreal 1976 invented the Olympics [...]]]></description>
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