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	<title>Synergy Blog &#187; Olympic sponsorship</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Why the Olympics are a lot like Christmas</title>
		<link>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:29:52 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111222/</guid>
		<description><![CDATA[As I write this we are only three days away from Christmas Day and, in our industry anyway, many thoughts beyond that are inevitably turning to the New Year and London 2012. So it seemed entirely appropriate, for my last post of the year, to write about my belief that the Olympic Games – Summer and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>A 2012 Volunteer&#8217;s Story So Far&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 10:40:15 +0000</pubDate>
		<dc:creator>Fiona Foster</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111117/</guid>
		<description><![CDATA[﻿﻿﻿﻿﻿﻿﻿﻿I was in Auckland with the British and Irish Lions when London was awarded the 2012 Olympic Games. Very excited, my first thought was ‘how can I get involved’? Roll on two years and my excitement grew when I filled in my volunteer form. After working at Synergy for nearly 30 years and with an [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230; the M&amp;S &#8216;On Your Marks&#8217; Westfield Stratford campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:07:00 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What Happened? On Tuesday September 13, Westfield Stratford City opened its doors to the public. Against the background of a day-long blaze of publicity, Mayor of London Boris Johnson cut the opening ribbon whilst invoking Chaucer, followed by pop diva Nicole Scherzinger strutting her stuff before a (slightly bemused) VIP audience. But by far the most important [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW celebrates a year to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:12:28 +0000</pubDate>
		<dc:creator>Olivia</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[London 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110824/</guid>
		<description><![CDATA[We don’t need reminding that the 27th July 2011 was not just another day in our calendars. With one year to go until the start of the London 2012 Olympic Games, celebrations spread across the UK far and wide. To celebrate this milestone and engage staff in BMW’s London 2012 Partnership, Synergy were tasked with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A(nother) London 2012 blog&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 10:52:43 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110817/</guid>
		<description><![CDATA[We all know the Olympic Games is coming to town. It&#8217;s getting closer and the clock is ticking, will we cope? Will the London Tube system handle all the extra people? How many medals will Team GB win? Anyone fancy a legacy? Will it make kids thin again? All those words are echoing around the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Get Ready for 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/#comments</comments>
		<pubDate>Wed, 18 May 2011 18:27:08 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7930</guid>
		<description><![CDATA[May 10th 2011. As the rest of the nation settled down to the new series of The Apprentice, switched on SKY Sports to watch Manchester City destroy Tottenham’s season, or celebrated the anniversary of Nelson Mandela’s inauguration as President of South Africa, over fourty of INSEAD’s finest alumni gathered at Engine to discuss another momentous [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kaymer and Backley in BMW Ultimate Driving Challenge</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:53:49 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7643</guid>
		<description><![CDATA[BMW challenged Synergy to develop a PR stunt that would combine their sponsorship of the BMW PGA Championship at Wentworth and the London 2012 Games. So we challenged former world number one golfer Martin Kaymer and three time Olympic medallist Steve Backley to go head-to-head in a multisport play-off from Wentworth’s first tee. With wedge [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London 2012: 500 days to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:45:16 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6888</guid>
		<description><![CDATA[I enjoyed my tube ride in this morning, a rare thing indeed. Maybe it&#8217;s all the work TFL is doing to upgrade the service in time for the arrival of the greatest show on earth; London 2012. Actually, it wasn&#8217;t that, but it was the sight of many Londoners excitedly flicking through their Metro in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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