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	<title>Synergy Blog &#187; Olympic sponsorship consultants</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>A 2012 Volunteer&#8217;s Story So Far&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 10:40:15 +0000</pubDate>
		<dc:creator>Fiona Foster</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111117/</guid>
		<description><![CDATA[﻿﻿﻿﻿﻿﻿﻿﻿I was in Auckland with the British and Irish Lions when London was awarded the 2012 Olympic Games. Very excited, my first thought was ‘how can I get involved’? Roll on two years and my excitement grew when I filled in my volunteer form. After working at Synergy for nearly 30 years and with an [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Synergy Loves&#8230; the M&amp;S &#8216;On Your Marks&#8217; Westfield Stratford campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:07:00 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What Happened? On Tuesday September 13, Westfield Stratford City opened its doors to the public. Against the background of a day-long blaze of publicity, Mayor of London Boris Johnson cut the opening ribbon whilst invoking Chaucer, followed by pop diva Nicole Scherzinger strutting her stuff before a (slightly bemused) VIP audience. But by far the most important [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-the-ms-on-your-marks-westfield-stratford-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Consultancy]]></category>
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		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
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		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
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		<category><![CDATA[Sport]]></category>
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		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW celebrates a year to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/bmw-celebrate-a-year-to-go/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:12:28 +0000</pubDate>
		<dc:creator>Olivia</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[London 2012]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110824/</guid>
		<description><![CDATA[We don’t need reminding that the 27th July 2011 was not just another day in our calendars. With one year to go until the start of the London 2012 Olympic Games, celebrations spread across the UK far and wide. To celebrate this milestone and engage staff in BMW’s London 2012 Partnership, Synergy were tasked with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A(nother) London 2012 blog&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 10:52:43 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110817/</guid>
		<description><![CDATA[We all know the Olympic Games is coming to town. It&#8217;s getting closer and the clock is ticking, will we cope? Will the London Tube system handle all the extra people? How many medals will Team GB win? Anyone fancy a legacy? Will it make kids thin again? All those words are echoing around the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I name this Olympic Velodrome &#8216;The Pringle&#8217;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 19:51:31 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012 Velodrome]]></category>
		<category><![CDATA[The Pringle]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6756</guid>
		<description><![CDATA[The London 2012 velodrome was officially unveiled on Tuesday to universal media acclaim. Quite right too: it is a stunning creation. The media coverage also confirmed that the velodrome has already acquired a widespread media nickname because of its distinctive roof: the Pringle. To those of us who work in Olympic marketing, this is more than [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Up for grabs &#8211; a rare opportunity for a brand to make their mark on London in 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 15:55:57 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6677</guid>
		<description><![CDATA[With an estimated 2m extra overseas tourists in London next summer, not to mention those travelling to the capital from across the UK, brands are already planning how to make the most of their assets in order to gain exposure and cut-through during what will be one of the busiest marketing periods the country has [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BMW London 2012 Performance Team Launch</title>
		<link>http://www.synergy-sponsorship.com/blog/20110121/bmw-london-2012-performance-team-launch/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110121/bmw-london-2012-performance-team-launch/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 14:28:47 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6250</guid>
		<description><![CDATA[On 4th January 2011, the Synergy team kicked off the New Year with the launch of the BMW London 2012 Performance Team, an initiative designed to provide Team GB and ParalympicsGB with support as they prepare for the Games on and off the field. The event, which took place at the Royal Observatory, Greenwich, was attended [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110121/bmw-london-2012-performance-team-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation? New: Mihir Bose on why it&#8217;s the Olympic TOP sponsorship programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 18:10:59 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
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		<category><![CDATA[Olympic sponsorship]]></category>
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		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Horst Dassler]]></category>
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		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Mihir Bose]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Olympic TOP sponsorship programme]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6079</guid>
		<description><![CDATA[Mihir Bose needs little introduction as an award-winning journalist, author and broadcaster. From 2006- 2009 he was the BBC&#8217;s first Sports Editor; prior to that he was Chief Sports News Correspondent for the Daily Telegraph. He has written 22 books, including an award winning history of Indian cricket and the first history of Bollywood, and presented numerous programmes [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Delhi or not to Delhi?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 08:25:39 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[Glasgow 2014]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
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		<category><![CDATA[Olympic sponsorship consultants]]></category>
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		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[Christine Ohuruogu]]></category>
		<category><![CDATA[Delhi 2010]]></category>
		<category><![CDATA[European Championships]]></category>
		<category><![CDATA[Guardian Media Group]]></category>
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		<category><![CDATA[Lisa Dobriskey]]></category>
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		<category><![CDATA[Phillips Idowu]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5317</guid>
		<description><![CDATA[This has been the question for many athletes and officials across the Commonwealth over the last few days. As is often the case with any major sporting championship, media scepticism tends to reach a peak just before the event begins, with huge attention focused on security, drugs scandals, infrastructure and much else. For most, the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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