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	<title>Synergy Blog &#187; NFL</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>How to engage the average British sports fan with the NFL? Spend two days with a cheerleader&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110301/how-to-engage-the-average-british-sports-fan-with-the-nfl-spend-two-days-with-a-cheerleader/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110301/how-to-engage-the-average-british-sports-fan-with-the-nfl-spend-two-days-with-a-cheerleader/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 15:19:31 +0000</pubDate>
		<dc:creator>Melissa Oberman</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[cheerleaders]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Super Bash]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6766</guid>
		<description><![CDATA[Coming all the way from the far reaches of the universe (well, Toronto, Canada), I thought hockey fans were the be-all end-all of extreme and die-hard sports fans. That is, until I came to the UK and realized that soccer (er, football) fans here take the meaning of ‘devoted sports fan’ to a whole new [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110301/how-to-engage-the-average-british-sports-fan-with-the-nfl-spend-two-days-with-a-cheerleader/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Super Bowl XLV adverts &#8211; the highlights</title>
		<link>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 12:43:10 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[American football]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Cheryl Cole]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[FOX]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Terry Tate]]></category>
		<category><![CDATA[XFactor]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6588</guid>
		<description><![CDATA[The NFL&#8217;s Super Bowl is prime material for us marketing folks. Granted, a number of us love the actual football being played on the field, but a huge majority are even more excited by the entertainment during the time outs. And I&#8217;m not talking pom poms and dancing girls (fans of the cheerleaders though we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110209/super-bowl-xlv-adverts-the-highlights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike and Michael Jordan top Greatest Sports Marketing Innovation poll</title>
		<link>http://www.synergy-sponsorship.com/blog/20110125/nike-and-michael-jordan-top-greatest-sports-marketing-innovation-poll/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110125/nike-and-michael-jordan-top-greatest-sports-marketing-innovation-poll/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 09:39:07 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Muhammad Ali]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6317</guid>
		<description><![CDATA[The signing of Michael Jordan by Nike in 1984 has been voted by you as the Greatest Sports Marketing Innovation of the last 50 years. The embryonic deal, which created a product line based purely around a player whilst defining the relationship between corporate organisations and sports stars, won with 18% of your votes as [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110125/nike-and-michael-jordan-top-greatest-sports-marketing-innovation-poll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation of Modern Times? You decide.</title>
		<link>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 13:51:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Air Jordan]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Extreme Games]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Mark McCormack]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Pay per view]]></category>
		<category><![CDATA[Shirt sponsorship]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Superbowl]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5666</guid>
		<description><![CDATA[A few weeks ago, Tim Crow and I found ourselves sat in the back of a car on a stationary motorway for five hours. A lot of filling time by anyone’s standards, but we turned to one debate which actually not only filled the five hours, but is still going - what is the greatest modern sports marketing innovation? [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/feed/</wfw:commentRss>
		<slash:comments>54</slash:comments>
		</item>
		<item>
		<title>Go Niners! Synergy cheer on from the NFL sidelines</title>
		<link>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 13:28:37 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[cheerleaders]]></category>
		<category><![CDATA[Jerry Rice]]></category>
		<category><![CDATA[Marisa Miller]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Pep Rally]]></category>
		<category><![CDATA[tailgate]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5674</guid>
		<description><![CDATA[Following our previous NFL update with the great Mayor of London, the excitement of the NFL in London only increased last week, climaxing with Sunday&#8217;s fourth International Series game at Wembley Stadium. Team Synergy turned out for the match in full force to assist on all PR duties on the day, enjoying the pre-match Tailgate party, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101103/go-niners-synergy-cheer-on-from-the-nfl-sidelines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Victoria&#8217;s Secret touchdown with PINK NFL range</title>
		<link>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 08:33:40 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Behati Prinsloo]]></category>
		<category><![CDATA[Candice Swanepoel]]></category>
		<category><![CDATA[Carolina Panthers]]></category>
		<category><![CDATA[Chicago Bears]]></category>
		<category><![CDATA[Dallas Cowboys]]></category>
		<category><![CDATA[Denver Broncos]]></category>
		<category><![CDATA[Miami Dolphins]]></category>
		<category><![CDATA[Minnesota Vikings]]></category>
		<category><![CDATA[New England Patriots]]></category>
		<category><![CDATA[New Orleans Saints]]></category>
		<category><![CDATA[New York Giants]]></category>
		<category><![CDATA[New York Jets]]></category>
		<category><![CDATA[NFL Draft]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Oakland Raiders]]></category>
		<category><![CDATA[Philadelphia Eagles]]></category>
		<category><![CDATA[PINK]]></category>
		<category><![CDATA[Pittsburgh Steelers]]></category>
		<category><![CDATA[San Diego Chargers]]></category>
		<category><![CDATA[San Francisco 49ers]]></category>
		<category><![CDATA[Tampa Bay Buccaneers]]></category>
		<category><![CDATA[Victoria's Secret]]></category>
		<category><![CDATA[Washington Redskins]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4509</guid>
		<description><![CDATA[Lingerie brand Victoria&#8217;s Secret yesterday launched their take on NFL merchandise with a brand new collection from their PINK range. The partnership sees two very different brands come together to provide the NFL&#8216;s female audience base with some cute apparel, bringing new customers to the VS PINK brand, and introducing NFL colours into the wardrobes of PINK customers [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Probably the best work experience in the world?</title>
		<link>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:33:51 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2568</guid>
		<description><![CDATA[When you&#8217;re looking to get a foothold in a very competitive industry like ours, opportunities for work experience are invaluable. This week at Synergy we have (as we often do) had an intern join us to see what really happens in a sponsorship consultancy. Edmund&#8217;s week has been filled with learning; he&#8217;s experienced all ends of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>P&amp;G&#8217;s new commitment to sports marketing: will others follow?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 20:11:48 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Procter & Gamble]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1939</guid>
		<description><![CDATA[I really like the thinking behind Procter &#38; Gamble&#8217;s new deal with the NFL, which sees an array of 13 brands in the P&#38;G portfolio become &#8217;Official Locker Room Products&#8217; of America&#8217;s dominant sport. P&#38;G&#8217;s own comments about the deal also reveal a very interesting insight into the consumer products giant&#8217;s new commitment to sports marketing.       What do I like about the deal? Two things in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ronaldo Banks On His Own Transfer</title>
		<link>http://www.synergy-sponsorship.com/blog/20090608/ronaldo-banks-on-his-own-transfer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090608/ronaldo-banks-on-his-own-transfer/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 16:47:00 +0000</pubDate>
		<dc:creator>Paul Whitehead</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Beckham]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Real Madrid]]></category>
		<category><![CDATA[Ronaldo]]></category>
		<category><![CDATA[Sky Sports]]></category>
		<category><![CDATA[The Sun]]></category>
		<category><![CDATA[Transfer Window]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1312</guid>
		<description><![CDATA[While football fans brace themselves for yet another drawn-out summer of incredulous transfer speculation, credit has to go to Portuguese bank Banco Espirito Santo for capitalising on the ongoing Cristiano Ronaldo ‘will he? won’t he?’ saga. In an advertising campaign destined to further anger Sir Alex Ferguson, the ever on-the-ball Football365’s Mediawatch, has spotted the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090608/ronaldo-banks-on-his-own-transfer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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