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	<title>Synergy Blog &#187; NFL</title>
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	<description>The Sponsor's Consultancy</description>
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		<title>Victoria&#8217;s Secret touchdown with PINK NFL range</title>
		<link>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 08:33:40 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Behati Prinsloo]]></category>
		<category><![CDATA[Candice Swanepoel]]></category>
		<category><![CDATA[Carolina Panthers]]></category>
		<category><![CDATA[Chicago Bears]]></category>
		<category><![CDATA[Dallas Cowboys]]></category>
		<category><![CDATA[Denver Broncos]]></category>
		<category><![CDATA[Miami Dolphins]]></category>
		<category><![CDATA[Minnesota Vikings]]></category>
		<category><![CDATA[New England Patriots]]></category>
		<category><![CDATA[New Orleans Saints]]></category>
		<category><![CDATA[New York Giants]]></category>
		<category><![CDATA[New York Jets]]></category>
		<category><![CDATA[NFL Draft]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Oakland Raiders]]></category>
		<category><![CDATA[Philadelphia Eagles]]></category>
		<category><![CDATA[PINK]]></category>
		<category><![CDATA[Pittsburgh Steelers]]></category>
		<category><![CDATA[San Diego Chargers]]></category>
		<category><![CDATA[San Francisco 49ers]]></category>
		<category><![CDATA[Tampa Bay Buccaneers]]></category>
		<category><![CDATA[Victoria's Secret]]></category>
		<category><![CDATA[Washington Redskins]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4509</guid>
		<description><![CDATA[Lingerie brand Victoria&#8217;s Secret yesterday launched their take on NFL merchandise with a brand new collection from their PINK range.
The partnership sees two very different brands come together to provide the NFL&#8217;s female audience base with some cute apparel, bringing new customers to the VS PINK brand, and introducing NFL colours into the wardrobes of PINK customers all [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Probably the best work experience in the world?</title>
		<link>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:33:51 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2568</guid>
		<description><![CDATA[When you&#8217;re looking to get a foothold in a very competitive industry like ours, opportunities for work experience are invaluable. This week at Synergy we have (as we often do) had an intern join us to see what really happens in a sponsorship consultancy. Edmund&#8217;s week has been filled with learning; he&#8217;s experienced all ends of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>P&amp;G&#8217;s new commitment to sports marketing: will others follow?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 20:11:48 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Procter & Gamble]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1939</guid>
		<description><![CDATA[I really like the thinking behind Procter &#38; Gamble&#8217;s new deal with the NFL, which sees an array of 13 brands in the P&#38;G portfolio become &#8217;Official Locker Room Products&#8217; of America&#8217;s dominant sport. P&#38;G&#8217;s own comments about the deal also reveal a very interesting insight into the consumer products giant&#8217;s new commitment to sports marketing.      
What do I like about the deal? Two things in particular.
First, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Ronaldo Banks On His Own Transfer</title>
		<link>http://www.synergy-sponsorship.com/blog/20090608/ronaldo-banks-on-his-own-transfer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090608/ronaldo-banks-on-his-own-transfer/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 16:47:00 +0000</pubDate>
		<dc:creator>Paul Whitehead</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Beckham]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Real Madrid]]></category>
		<category><![CDATA[Ronaldo]]></category>
		<category><![CDATA[Sky Sports]]></category>
		<category><![CDATA[The Sun]]></category>
		<category><![CDATA[Transfer Window]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1312</guid>
		<description><![CDATA[While football fans brace themselves for yet another drawn-out summer of incredulous transfer speculation, credit has to go to Portuguese bank Banco Espirito Santo for capitalising on the ongoing Cristiano Ronaldo ‘will he? won’t he?’ saga.
In an advertising campaign destined to further anger Sir Alex Ferguson, the ever on-the-ball Football365’s Mediawatch, has spotted the Manchester [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Sport Tells Us About Life (when the Saints went marching in)</title>
		<link>http://www.synergy-sponsorship.com/blog/20081103/what-sport-tells-us-about-life-when-the-saints-went-marching-in/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081103/what-sport-tells-us-about-life-when-the-saints-went-marching-in/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 13:46:15 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=332</guid>
		<description><![CDATA[
&#8220;The coming together of diametrically differing types of people, all glued to the same pitch or television screen…How can one activity – sport – unite such different strands of humanity?&#8221;
- Ed Smith, What Sport Tells Us About Life

All those who have ever dismissed sport as ‘just a game’ would be wise to spend some time [...]]]></description>
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		<slash:comments>0</slash:comments>
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