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	<title>Synergy Blog &#187; Newcastle United</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor's Consultancy</description>
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		<title>St James&#8217; Park naming rights furore: the answer</title>
		<link>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:34:21 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Mike Ashley]]></category>
		<category><![CDATA[sportsdirect @ St James' Park]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2725</guid>
		<description><![CDATA[Who would have thought a simple name change could cause such a rumpus? St James&#8217; Park, more a cathedral to the Geordie Nation then a stadium, has been given the catchy title by its beleaguered owner of &#8217;sportsdirect.com@St James&#8217; Park&#8217;. Cue much uproar across the media and more importantly among the fans.
However, rather then add to the [...]]]></description>
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		<title>Northern Rock and AIG: the new Premier League</title>
		<link>http://www.synergy-sponsorship.com/blog/20080918/northern-rock-and-aig-the-new-premier-league/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080918/northern-rock-and-aig-the-new-premier-league/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 09:04:37 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=288</guid>
		<description><![CDATA[With AIG, shirt sponsors of Manchester United, now having followed Northern Rock, shirt sponsors of Newcastle United, into nationalisation, it occurred to me that the sponsors&#8217; lounge at the next Toon versus Reds match could bring a whole new meaning to the term Premier League. Because, of course, the effective heads of the teams&#8217; two [...]]]></description>
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