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	<title>Synergy Blog &#187; Newcastle United</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Footballers &amp; Social Media: The World at their Tweet</title>
		<link>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 10:17:26 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social networking]]></category>

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		<description><![CDATA[As a huge fan of both football and Twitter, I have followed the phenomenon of footballers using the social media platform to talk directly to fans with nothing short of delight (and indeed written, and no doubt tweeted, about it too). From Ryan Babel mocking-up Howard Webb in a Manchester United shirt to Darren Bent [...]]]></description>
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		<title>Moneyball: Why Andy Carroll might be worth £35m</title>
		<link>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 13:27:58 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Andy Carroll]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Champions League]]></category>
		<category><![CDATA[Kevin Keegan]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Moneyball]]></category>
		<category><![CDATA[New York Yankees]]></category>
		<category><![CDATA[Oakland A's]]></category>
		<category><![CDATA[Philip Seymour Hoffman]]></category>
		<category><![CDATA[Sabermetrics]]></category>
		<category><![CDATA[World Series]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6458</guid>
		<description><![CDATA[The Twittersphere was buzzing yesterday, and the question everyone was asking was: how can Andy Carroll be worth £35m? The general consensus was that he wasn’t worth that amount of money and that the footballing world had gone crazy. Maybe the conventional wisdom is correct. But one thing “Moneyball” (in my opinion the best Sports [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>St James&#8217; Park naming rights furore: the answer</title>
		<link>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:34:21 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Mike Ashley]]></category>
		<category><![CDATA[sportsdirect @ St James' Park]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2725</guid>
		<description><![CDATA[Who would have thought a simple name change could cause such a rumpus? St James&#8217; Park, more a cathedral to the Geordie Nation then a stadium, has been given the catchy title by its beleaguered owner of &#8216;sportsdirect.com@St James&#8217; Park&#8217;. Cue much uproar across the media and more importantly among the fans. However, rather then add to [...]]]></description>
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		<title>Northern Rock and AIG: the new Premier League</title>
		<link>http://www.synergy-sponsorship.com/blog/20080918/northern-rock-and-aig-the-new-premier-league/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080918/northern-rock-and-aig-the-new-premier-league/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 09:04:37 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=288</guid>
		<description><![CDATA[With AIG, shirt sponsors of Manchester United, now having followed Northern Rock, shirt sponsors of Newcastle United, into nationalisation, it occurred to me that the sponsors&#8217; lounge at the next Toon versus Reds match could bring a whole new meaning to the term Premier League. Because, of course, the effective heads of the teams&#8217; two [...]]]></description>
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