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	<title>Synergy Blog &#187; Naming Rights</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Why There Are Now Six Golden Rules Of Naming Rights Sponsorship For Brands</title>
		<link>http://www.synergy-sponsorship.com/blog/20111109/why-there-are-now-six-golden-rules-of-naming-rights-sponsorship-for-brands/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111109/why-there-are-now-six-golden-rules-of-naming-rights-sponsorship-for-brands/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 12:34:30 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Golden Rules of Naming Rights Sponsorship For Brands]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111109/</guid>
		<description><![CDATA[When Chelsea announced they were looking for a naming rights sponsor for Stamford Bridge earlier this week, I tweeted that I would advise brands to avoid naming rights sponsorships of an existing stadium like Stamford Bridge, because they don’t work with the media [who won’t use the sponsor’s name] or the fans [who don’t like [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111109/why-there-are-now-six-golden-rules-of-naming-rights-sponsorship-for-brands/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>From the Synergy archive: It’s Big, But Is It Clever? Arsenal, Emirates &amp; Stadium Naming Rights</title>
		<link>http://www.synergy-sponsorship.com/blog/20110708/from-the-synergy-archive-it%e2%80%99s-big-but-is-it-clever-arsenal-emirates-stadium-naming-rights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110708/from-the-synergy-archive-it%e2%80%99s-big-but-is-it-clever-arsenal-emirates-stadium-naming-rights/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 09:47:46 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[Emirates]]></category>
		<category><![CDATA[Etihad]]></category>
		<category><![CDATA[Manchester City]]></category>
		<category><![CDATA[Stadium naming rights]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8246</guid>
		<description><![CDATA[(This article first appeared in the Synergy newsletter in October 2004. On the day that Manchester City announces the biggest UK football stadium naming rights deal since Arsenal/Emirates - also with a Middle Eastern airline - we thought it was an appropriate time to dust it off.)      Fifteen-year, £90 million sponsorship deals being more than a little rare, it was [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110708/from-the-synergy-archive-it%e2%80%99s-big-but-is-it-clever-arsenal-emirates-stadium-naming-rights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Converse saving London&#8217;s 100 Club</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:26:08 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[100 Club]]></category>
		<category><![CDATA[Converse]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[sponsorship. footwear]]></category>
		<category><![CDATA[The Clash]]></category>
		<category><![CDATA[The Sex Pistols]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6965</guid>
		<description><![CDATA[What happened? London&#8217;s iconic rock venue, the 100 Club, was all set to close earlier this year &#8211; until über trendy footwear brand Converse put their best foot forward and stepped up to the plate. Due to rent increases on Oxford Street, the club, which has hosted the likes of The Clash and The Sex [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I name this Olympic Velodrome &#8216;The Pringle&#8217;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 19:51:31 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012 Velodrome]]></category>
		<category><![CDATA[The Pringle]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6756</guid>
		<description><![CDATA[The London 2012 velodrome was officially unveiled on Tuesday to universal media acclaim. Quite right too: it is a stunning creation. The media coverage also confirmed that the velodrome has already acquired a widespread media nickname because of its distinctive roof: the Pringle. To those of us who work in Olympic marketing, this is more than [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Debt in Football – Is It All Bad?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 08:36:35 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[Debt]]></category>
		<category><![CDATA[Football Finance]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5318</guid>
		<description><![CDATA[There is a saying: “If you&#8217;re £1m in debt, you&#8217;re in trouble.  If you&#8217;re £100m in debt, your bank is in trouble.”  In which case, both Arsenal and their Bond Holders, to whom Arsenal owe a total of £266m*, are in double trouble. But can debt in a football club ever be a good thing? [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>St James&#8217; Park naming rights furore: the answer</title>
		<link>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:34:21 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Mike Ashley]]></category>
		<category><![CDATA[sportsdirect @ St James' Park]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2725</guid>
		<description><![CDATA[Who would have thought a simple name change could cause such a rumpus? St James&#8217; Park, more a cathedral to the Geordie Nation then a stadium, has been given the catchy title by its beleaguered owner of &#8216;sportsdirect.com@St James&#8217; Park&#8217;. Cue much uproar across the media and more importantly among the fans. However, rather then add to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subway stations &#8211; the next big thing in naming rights?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090625/subway-stations-the-next-big-thing-in-naming-rights/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090625/subway-stations-the-next-big-thing-in-naming-rights/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:11:17 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Atlantic Yards]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays Centre]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1648</guid>
		<description><![CDATA[New York, the city which pioneered the naming rights deal with Times Square, is innovating again. The city&#8217;s Metropolitan Transportation Authority has agreed a 20-year, $4m deal with Barclays, giving Barclays the right to brand a nexus of subway stations in the Atlantic Yards development in downtown Brooklyn. Evidently, Barclays&#8217; rationale for the deal is that this is also the site of the Barclays Centre [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090625/subway-stations-the-next-big-thing-in-naming-rights/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Overdue recognition for The O2 &#8211; as a sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20090615/overdue-recognition-for-the-o2-as-a-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090615/overdue-recognition-for-the-o2-as-a-sponsorship/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:43:04 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[The O2]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1537</guid>
		<description><![CDATA[As a longtime admirer of the deal, I was really pleased to see O2 pick up both the Leading-Edge and Brand Extension awards for The O2 at last week&#8217;s Marketing Society Awards for Excellence. Overdue industry recognition for one of the truly great sponsorships, which has been a triumph of conception and execution.  Many aspects of The O2 are familiar. The visionary, genuine [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090615/overdue-recognition-for-the-o2-as-a-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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