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	<title>Synergy Blog &#187; Music</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy Loves&#8230;Umbro strikes the right chords with music mash ups</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-umbro-strike-the-right-chords-with-music-mash-ups/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-umbro-strike-the-right-chords-with-music-mash-ups/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:14:41 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Darren Bent]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Kasabian]]></category>
		<category><![CDATA[Mario Balotelli]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Sony Xperia Play]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tinchy Stryder]]></category>
		<category><![CDATA[Umbro]]></category>
		<category><![CDATA[video gaming]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[What Happened Football, gaming and music became one in a brilliant piece of cross branded content from Umbro, the official kit supplier to the England football team. In conjunction with the Sony Xperia Play smartphone, the brand helped to facilitate a groundbreaking test into whether a football video game can actually be played out in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rise and Rise of Summer Festivals</title>
		<link>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 13:24:42 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy Loves]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8657</guid>
		<description><![CDATA[It’s summertime and Festival Fever is in the air. Over the last decade the festival scene has evolved. From grungy music festivals to a broad spectrum of events to suit young and old, ‘musos’ to ‘foodies’, there is something for everyone. Entertainment options range from large scale music festivals to small boutique-style events. In cash-strapped [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>D is for Dialogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:06:22 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8124</guid>
		<description><![CDATA[Our relationships are all built on dialogue.  Talking to each other, sharing ideas, working together, creating things, discovering  new stuff,  having fun, laughing, crying, flirting, arguing – everything that makes life worth living is built on our ability to actively engage with each other.   Why should that be different from the relationships we build with [...]]]></description>
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		<title>Synopsis, May 2011 – is content really King?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/synopsis-may-2011-%e2%80%93-is-content-really-king/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/synopsis-may-2011-%e2%80%93-is-content-really-king/#comments</comments>
		<pubDate>Wed, 18 May 2011 18:29:51 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7610</guid>
		<description><![CDATA[Recently, royalty has been back on the agenda in a big way &#8211; the Wedding of the Duke and Duchess of Cambridge having engaged the nation &#8211; and this got me thinking about another monarchy-related expression: content is King. If I were to say content is King, I certainly wouldn&#8217;t be the first, and most [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/synopsis-may-2011-%e2%80%93-is-content-really-king/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Synergy Loves&#8230; Doritos Late Night</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-doritos-late-night/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-doritos-late-night/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:17:36 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Augmented Reality]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7671</guid>
		<description><![CDATA[What happened? To launch Pepsico owned  Doritos Late Night range they collaborated with Rihanna for the US market and Professor Green in the UK to create a series of interactive music events.  The artists both wrote new tracks and created video performances that Dorito&#8217;s fans could interact with. Professor Green&#8217;s track is recorded using 360 degree camera [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-doritos-late-night/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; the new adidas all in campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 10:26:30 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7335</guid>
		<description><![CDATA[What happened? adidas launched what its calling its &#8216;largest ever brand marketing campaign&#8217; and the first to feature adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands together. By using a number of their most popular personalities from across sports and culture adidas has created an impressive campaign which leads off with this ad [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Coca-Cola’s 24hour Session with Maroon 5</title>
		<link>http://www.synergy-sponsorship.com/blog/20110407/synergy-loves-coca-cola%e2%80%99s-24hour-session-with-maroon-5/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110407/synergy-loves-coca-cola%e2%80%99s-24hour-session-with-maroon-5/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 17:59:01 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7293</guid>
		<description><![CDATA[What happened: Coca Cola have created a new music programme called, &#8220;Coca-Cola Music,&#8221; which is designed to give teens the inside track on the creation of music and the opportunity to view the industry&#8217;s leading artists at work.   As part of this Coca Cola developed the ‘24hour session’ which uses the social power of the web, to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110407/synergy-loves-coca-cola%e2%80%99s-24hour-session-with-maroon-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Synopsis, March 2011 &#8211; Endorses for courses</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:27:46 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6590</guid>
		<description><![CDATA[During a 5-hour traffic delay on the way to the Ryder Cup, two Synergists entered into a debate about the greatest Sports Marketing Innovation of the last 50 years. What started in the back of the car, turned into our own private mission to find the answer. We invited suggestions from the public, debated the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Converse saving London&#8217;s 100 Club</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:26:08 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[100 Club]]></category>
		<category><![CDATA[Converse]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[sponsorship. footwear]]></category>
		<category><![CDATA[The Clash]]></category>
		<category><![CDATA[The Sex Pistols]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6965</guid>
		<description><![CDATA[What happened? London&#8217;s iconic rock venue, the 100 Club, was all set to close earlier this year &#8211; until über trendy footwear brand Converse put their best foot forward and stepped up to the plate. Due to rent increases on Oxford Street, the club, which has hosted the likes of The Clash and The Sex [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FIFA&#8217;s World Cup gig strategy misses a trick</title>
		<link>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 09:27:09 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3431</guid>
		<description><![CDATA[Yesterday, FIFA announced the stellar line-up &#8211; an array of international and African artists &#8211; for a &#8216;Kick-Off Celebration Concert&#8216; in Soweto on June 10 to mark the opening of the 2010 FIFA World Cup in South Africa. Predictably, the story generated worldwide coverage. But I couldn&#8217;t help feeling that FIFA has got its PR [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/feed/</wfw:commentRss>
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