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	<title>Synergy Blog &#187; Music</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor's Consultancy</description>
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		<title>FIFA&#8217;s World Cup gig strategy misses a trick</title>
		<link>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 09:27:09 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Winter Olympics]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3431</guid>
		<description><![CDATA[Yesterday, FIFA announced the stellar line-up &#8211; an array of international and African artists &#8211; for a &#8216;Kick-Off Celebration Concert&#8216; in Soweto on June 10 to mark the opening of the 2010 FIFA World Cup in South Africa. Predictably, the story generated worldwide coverage. But I couldn&#8217;t help feeling that FIFA has got its PR [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100318/fifas-world-cup-gig-strategy-misses-a-trick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Should the London 2012 Opening Ceremony feature Ian Dury&#8217;s &#8216;The Bus Driver&#8217;s Prayer&#8217;?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100311/should-the-london-2012-opening-ceremony-feature-ian-durys-the-bus-drivers-prayer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100311/should-the-london-2012-opening-ceremony-feature-ian-durys-the-bus-drivers-prayer/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 13:07:07 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ian Dury]]></category>
		<category><![CDATA[London 2012 Opening Ceremony]]></category>
		<category><![CDATA[The Bus Driver's Prayer]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3366</guid>
		<description><![CDATA[In the run-up to London 2012, UK consumers are going to hear more and more about Olympic pins, and the trading thereof. This cranked up another notch this week with the launch by LOCOG of &#8216;Landmark London&#8217; pin badges, featuring iconic locations in each London borough, such as the Lambeth London 2012 pin featuring the London Eye below. They go on [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100311/should-the-london-2012-opening-ceremony-feature-ian-durys-the-bus-drivers-prayer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>iTunes still the leader. Honestly.</title>
		<link>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 08:41:58 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Sky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2470</guid>
		<description><![CDATA[@synergytim tweeted this morning about a music download service soon to be launched by Sky. Sky Tunes, it says here, will take on iTunes and offer a bona fide alternative in the music download market which is to say these days, the music market per se. It&#8217;s the second such service to have crossed my bows in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091012/itunes-still-the-leader-honestly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Jack Wills Freshers&#8217; Tour, sponsored by&#8230; Jack Wills</title>
		<link>http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 14:09:12 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Jack Wills]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2208</guid>
		<description><![CDATA[Just yesterday at Synergy towers, there was some collective musing going on around how the face of sponsorship could change in the next few decades. And that got me thinking about that ever-elusive demographic &#8211; the 16-24 year olds &#8211; to see how they might be running businesses and consuming media in 25 years&#8217; time.
One [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Musical Experience?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090722/new-musical-experience/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090722/new-musical-experience/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 08:21:35 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[AC/DC]]></category>
		<category><![CDATA[Complete My Album]]></category>
		<category><![CDATA[Download charts]]></category>
		<category><![CDATA[Elbow]]></category>
		<category><![CDATA[Guy Garvey]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Katy Perry]]></category>
		<category><![CDATA[Smashing Pumpkins]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1798</guid>
		<description><![CDATA[Can you recall the last CD you bought? Unless you’re either a seriously early adopter or an MP3 evangelist, you’ll probably be able to dredge up that memory. What about the last album you downloaded? Chances are you might be able to remember that too. Okay, so what was the last single you got from [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Music and The Ashes: the Barmy Army v. the Duckworth Lewis Method</title>
		<link>http://www.synergy-sponsorship.com/blog/20090708/music-and-the-ashes-the-barmy-army-v-the-duckworth-lewis-method/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090708/music-and-the-ashes-the-barmy-army-v-the-duckworth-lewis-method/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 09:31:12 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Barmy Army]]></category>
		<category><![CDATA[Hey Hey Ricky]]></category>
		<category><![CDATA[The Ashes]]></category>
		<category><![CDATA[The Duckworth Lewis Method]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1706</guid>
		<description><![CDATA[In football especially, we&#8217;re used to seeing teams, governing bodies, brands and celebs attempt to make a few quid around major events by releasing a track which attempts to capture the zeitgeist, and there have been some brilliant moments &#8211; especially Three Lions, Nessun Dorma,  World In Motion, and the Nike-inspired A Little Less Conversation. Which brings me to The Ashes, the 2009 edition of which starts today, and two very new, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090708/music-and-the-ashes-the-barmy-army-v-the-duckworth-lewis-method/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flash mob marketing &#8211; T-Mobile and NY400</title>
		<link>http://www.synergy-sponsorship.com/blog/20090407/flash-mob-marketing-t-mobile-and-ny400/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090407/flash-mob-marketing-t-mobile-and-ny400/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 12:41:33 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Flash mobbing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=469</guid>
		<description><![CDATA[I&#8217;ve been in plenty of creative meetings recently. Creative sessions to me are brilliant: lots of enthusiasm, energy, ideas and the best thing is you can&#8217;t be wrong (often!)  One of my favourite things is how fresh and innovative they can be. However, in the last year or so, one thing always seems to come [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090407/flash-mob-marketing-t-mobile-and-ny400/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Jacko&#8217;s Resurrection be worth the risk?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 19:12:26 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[ITV]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=442</guid>
		<description><![CDATA[Obviously The O2 and its owners AEG think so and I hope they are right.  But what damage will be done to their reputation if Michael Jackson is a disappointment?
I, like millions of others, watched the lengthy ad on ITN at the weekend designed to stir up those of us who witnessed Michael Jackson’s finest [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The ponytail&#8217;s got to Quo!</title>
		<link>http://www.synergy-sponsorship.com/blog/20090310/the-ponytails-got-to-quo/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090310/the-ponytails-got-to-quo/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 14:23:25 +0000</pubDate>
		<dc:creator>Kelly Russell</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Francis Rossi]]></category>
		<category><![CDATA[Status Quo]]></category>
		<category><![CDATA[The Sun]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=440</guid>
		<description><![CDATA[A rather unusual story caught my eye on Page 3 of The Sun today &#8211; don&#8217;t worry it didn&#8217;t invade on the usual space devoted to the beauty chosen for her intellect and commitment to good causes. However, alongside &#8216;Nikkala, 25, from Middlesex&#8217; is a story on Francis Rossi from Status Quo chopping his infamous [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090310/the-ponytails-got-to-quo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>British Airways launches its &#8216;Great Britons&#8217; London 2012 campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20090227/british-airways-launch-their-london-2012-campaign-great-britons/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090227/british-airways-launch-their-london-2012-campaign-great-britons/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 15:54:10 +0000</pubDate>
		<dc:creator>Roberto Colandangelo</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[British Airways]]></category>
		<category><![CDATA[Great Britons]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=428</guid>
		<description><![CDATA[Last week we helped launch British Airways&#8217; Great Britons campaign at Heathrow by naming a plane after Olympic Gold medallist Chris Hoy. We&#8217;ve been working closely with the team at British Airways to create a campaign to demonstrate a clear role for British Airways in the London 2012 Olympic Games.
As the national flag carrier, helping [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090227/british-airways-launch-their-london-2012-campaign-great-britons/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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