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	<title>Synergy Blog &#187; Mobile</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Experiential Marketing in 2012: Trends, Tech and Trailblazers</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/experiential-marketing-in-2012-trends-tech-and-trailblazers/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:18:16 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flash mobbing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[In a year of huge cultural, historical and sporting relevance, brands will be (and already are) fighting for ‘white space’ and unique ways to engage with the British public. During this very busy year the strategy and tactics that brands choose are critical, which is why we decided to use this Synopsis to look at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Synergy Loves&#8230; When Athletes Have To Compete For Their Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:05:51 +0000</pubDate>
		<dc:creator>Liz Brown</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[hotshots]]></category>
		<category><![CDATA[Marketing to women]]></category>
		<category><![CDATA[Sabine Lisicki]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[xperia]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[Think of any brand associated with an athlete, and in most cases the brand will have approached the athlete as a result of the athlete’s brand/consumer fit and will be paying them a hefty sponsorship fee in return for a number of rights. In “What We Love” this month though, we explore a brand who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Betfair Beach Volleyball Bum-vertising</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:13:52 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Beach Volleyball]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[QR code]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8631</guid>
		<description><![CDATA[Here at Synergy towers we&#8217;re always looking for fun, quirky ideas that have genuine media traction while fitting with our clients&#8217; target audiences and business objectives. So with the London 2012 test events rolling into town the Betfair team put our thinking hats on and looked at how Betfair could get involved. We focused specifically on the beach [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>D is for Dialogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:06:22 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8124</guid>
		<description><![CDATA[Our relationships are all built on dialogue.  Talking to each other, sharing ideas, working together, creating things, discovering  new stuff,  having fun, laughing, crying, flirting, arguing – everything that makes life worth living is built on our ability to actively engage with each other.   Why should that be different from the relationships we build with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230; a Royal Wedding Campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-a-royal-wedding-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-a-royal-wedding-campaign/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:31:47 +0000</pubDate>
		<dc:creator>Olivia</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[3m]]></category>
		<category><![CDATA[celebration]]></category>
		<category><![CDATA[post-it]]></category>
		<category><![CDATA[Royal Wedding]]></category>
		<category><![CDATA[t-mobile]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7818</guid>
		<description><![CDATA[What happened: The Royal Wedding dominated much of April, making it almost impossible to escape the media exposure and hype. As expected, hundreds of companies jumped on that media train, grabbing a piece of the action on the way, and subsequently cashing in. With a surge of wedding related memorabilia, tenuous marketing and product tie [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-a-royal-wedding-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uncool Buck</title>
		<link>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 09:59:19 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3644</guid>
		<description><![CDATA[Microsoft has announced the release of a new mobile phone designed to capture the hearts, minds and standing orders of ‘younger, chattier, socially switched-on’ users. Developed in conjunction with former Manchester United sponsor Sharp, the brand is to be known as KIN, and represents a range of mobile phones – currently dubbed KIN One and KIN [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100419/uncool-buck/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Soft Sell</title>
		<link>http://www.synergy-sponsorship.com/blog/20090820/the-soft-sell/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090820/the-soft-sell/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:50:45 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Championship Manager]]></category>
		<category><![CDATA[Eidos]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2046</guid>
		<description><![CDATA[So John Cleese will be footing a £12.5 million bill for his divorce of second wife, Alyce Faye Eichelberger. As Cleese put it, &#8220;I got off lightly. Think what I&#8217;d have had to pay if she&#8217;d contributed anything.&#8221; Whatever the reason for this split, there may be more proceedings to be filed over the coming [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090820/the-soft-sell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coca-Cola hosts 194,000 fans at Wembley</title>
		<link>http://www.synergy-sponsorship.com/blog/20090602/coca-cola-hosts-194000-fans-at-wembley/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090602/coca-cola-hosts-194000-fans-at-wembley/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 11:38:13 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=944</guid>
		<description><![CDATA[The first thing I noticed on arrival at Wembley was the smell.  The second thing I noticed and the bane of my bank holiday weekend was the fact the inner workings of the stadium are a labyrinth; complete with secret doorways and lifts that lead to everywhere you don’t want to go.   Amazingly the 90,000 [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090602/coca-cola-hosts-194000-fans-at-wembley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coke vs. Pepsi: it really IS always the real thing&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20090416/coke-vs-pepsi-it-really-is-always-the-real-thing/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090416/coke-vs-pepsi-it-really-is-always-the-real-thing/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 14:10:26 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Baylor College of Medicine]]></category>
		<category><![CDATA[Brand Finance Global 500]]></category>
		<category><![CDATA[BrandChannel.com]]></category>
		<category><![CDATA[Buying In]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Rob Walker]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=545</guid>
		<description><![CDATA[Marketing Week today issued a story revealing the latest brands to top Brand Finance&#8217;s Global 500 list of the world&#8217;s most valuable brands. Wal-Mart topped the bill, bumping incumbent Coca-Cola from the top spot, which the soft drinks giant had held since their research began in 2007. But it was the Coke vs. Pepsi battle that [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090416/coke-vs-pepsi-it-really-is-always-the-real-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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