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	<title>Synergy Blog &#187; Media</title>
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		<title>The future’s bright, the future’s freemium. Or is it?</title>
		<link>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111108/the-future%e2%80%99s-bright-the-future%e2%80%99s-freemium-or-is-it/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 09:58:48 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Paywall]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111107/</guid>
		<description><![CDATA[The recent 100th edition of my beloved Stylist magazine got me thinking about the changing face of content on the streets of London. Commuters now have an embarrassment of riches from which to choose when it comes to free reading matter: Stylist on a Wednesday is followed by Shortlist and Sport on Thursdays and Fridays [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A brief history and long future for content</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/a-brief-history-and-long-future-for-content/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 12:25:49 +0000</pubDate>
		<dc:creator>Colin Burgess</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111007/</guid>
		<description><![CDATA[Content forms an integral part of our work; understanding the factors regarding emotional and intellectual engagement with an audience are important in order to create meaningful experiences. The aim of this article is to trace the evolution of content creation and delivery in light of advances in technology and changes in social activities; hopefully giving [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230; When Athletes Have To Compete For Their Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-when-athletes-have-to-compete-for-their-sponsorship/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:05:51 +0000</pubDate>
		<dc:creator>Liz Brown</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[hotshots]]></category>
		<category><![CDATA[Marketing to women]]></category>
		<category><![CDATA[Sabine Lisicki]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[xperia]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[Think of any brand associated with an athlete, and in most cases the brand will have approached the athlete as a result of the athlete’s brand/consumer fit and will be paying them a hefty sponsorship fee in return for a number of rights. In “What We Love” this month though, we explore a brand who [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Synergy loves&#8230; You Vs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:59:09 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8318</guid>
		<description><![CDATA[Oakley&#8216;s immersion into athletic eye wear began in 1980, when the company released its first model of motorcycle goggles. Dubbed the &#8220;O-Frame,&#8221; the goggle consisted of an arced cylindrical lens that would eventually become the brand&#8217;s hallmark. Over the last 30 years, Oakley has been awarded more than 600 patents and developed, through strategic sponsorship, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synergy-loves-you-vs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>D is for Dialogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:06:22 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8124</guid>
		<description><![CDATA[Our relationships are all built on dialogue.  Talking to each other, sharing ideas, working together, creating things, discovering  new stuff,  having fun, laughing, crying, flirting, arguing – everything that makes life worth living is built on our ability to actively engage with each other.   Why should that be different from the relationships we build with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/d-is-for-dialogue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy loves&#8230; The Museum of Me &#8211; by Intel</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:55:15 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8120</guid>
		<description><![CDATA[When I was eight years old, my Dad took me on my first museum outing &#8211; the Imperial War Museum in London &#8211; and a day climbing over and into tanks and cannons was as close to boyhood nirvana as it got. Ever since then, I’ve had a borderline obsession with museums. From dinosaurs to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy weekly PR picks: A Birch in a big Pot, a Hoff with a big Bob, and for the seventh time&#8230;You’re Hired</title>
		<link>http://www.synergy-sponsorship.com/blog/20110506/synergy-weekly-pr-picks-a-birch-in-a-big-pot-a-hoff-with-a-big-bob-and-for-the-seventh-time-you%e2%80%99re-hired/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110506/synergy-weekly-pr-picks-a-birch-in-a-big-pot-a-hoff-with-a-big-bob-and-for-the-seventh-time-you%e2%80%99re-hired/#comments</comments>
		<pubDate>Fri, 06 May 2011 17:15:35 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Gardening]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy Papers]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[35ft birch tree]]></category>
		<category><![CDATA[Chelsea Flower Show]]></category>
		<category><![CDATA[David Hasselhoff]]></category>
		<category><![CDATA[Hillier Nurseries]]></category>
		<category><![CDATA[Lord Sugar]]></category>
		<category><![CDATA[Nickelodeon Land]]></category>
		<category><![CDATA[Spongebob SquarePants]]></category>
		<category><![CDATA[synergypapers]]></category>
		<category><![CDATA[The Apprentice]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7587</guid>
		<description><![CDATA[Now I enjoy pleasant scenery and lush green surroundings as much as the next guy, but you’d be unlikely to find me seeking out the latest news concerning the upcoming Chelsea Flower Show.  Kudos, then, goes to Hillier Nurseries, who captured my attention with some fantastic imagery of their 35ft silver birch tree, en-route to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110506/synergy-weekly-pr-picks-a-birch-in-a-big-pot-a-hoff-with-a-big-bob-and-for-the-seventh-time-you%e2%80%99re-hired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Jameson Empire Awards 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:39:57 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7454</guid>
		<description><![CDATA[Jameson did it in sixty seconds&#8230; Well almost. Just one weekend at least. One weekend, two red carpets, twelve countries, nineteen Awards handed out and more celebrities and international press than you could shake a stick at. On Friday 25th March, Jameson Irish Whiskey held the Done in Sixty Seconds Competition Global Final at the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy with RBS RugbyForce 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 08:15:38 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Allan Jacobsen]]></category>
		<category><![CDATA[Chris Paterson]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Phil Vickery]]></category>
		<category><![CDATA[Shane Williams]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7329</guid>
		<description><![CDATA[With the RBS 6 Nations coming to an end mid-March, you might expect the team at Synergy to put their feet-up, have a cup of tea and relax. But you would be wrong, dear blog reader. The Championship may be over, but the RBS team has had a busy few weeks as activity steps-up a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/feed/</wfw:commentRss>
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