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	<title>Synergy Blog &#187; Manchester United</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Betfair presents Man Utd Live</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:11:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[Betfair is constantly pushing the envelope to find innovative ways of using their sponsorship assets. Whether that is quirky player challenges to capitalise on the sporting agenda, a ten pin bowling viral showcasing Betfair’s mobile offering (see video below), or a pioneering deal to place QR codes on GB’s beach volleyball players’ bottoms at the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>20 Years of the Premier League Infographic</title>
		<link>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 16:41:54 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8602</guid>
		<description><![CDATA[It’s 20 years since the Premier League was launched and to mark the occasion, we’ve put together an infographic suitably laced with factoids illustrating the League’s journey from domestic breakaway to global superpower. Having worked on sponsorships in and around the League since its inception, it’s been an extraordinary journey both to have witnessed and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair Penalty Champions – Manchester United v FC Barcelona</title>
		<link>http://www.synergy-sponsorship.com/blog/20110128/betfair-penalty-champions-%e2%80%93-manchester-united-v-fc-barcelona/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110128/betfair-penalty-champions-%e2%80%93-manchester-united-v-fc-barcelona/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 15:46:39 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Barcelona]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6261</guid>
		<description><![CDATA[This season Synergy was tasked to create a half time activity campaign using Betfair’s two football assets Manchester United and FC Barcelona.  With two of the world’s most famous clubs it surely wasn’t going to be hard to create an ultimate sporting experience&#8230; In September every £10 football bet placed on Betfair offered their customers [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110128/betfair-penalty-champions-%e2%80%93-manchester-united-v-fc-barcelona/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The FA Cup: Making dreams come true</title>
		<link>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 15:15:41 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[FA Cup 3rd round draw]]></category>
		<category><![CDATA[Kasabian]]></category>
		<category><![CDATA[Noel Gallagher]]></category>
		<category><![CDATA[Oasis]]></category>
		<category><![CDATA[Serge Pizzorno]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6063</guid>
		<description><![CDATA[Flicking through the channels yesterday afternoon I landed on the live FA Cup third-round draw taking place at Wembley. Having been talking about FC United of Manchester only the day before, I thought I&#8217;d watch and see if they were going to get drawn against one of the big guns. Then something else caught my eye. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Football &#8211; A game of two halves, only this time we are talking money</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 10:13:55 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Accrington Stanley]]></category>
		<category><![CDATA[Bedlington Terriers]]></category>
		<category><![CDATA[Chelsea]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Football Association]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Manchester City]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Robert Rich]]></category>
		<category><![CDATA[Wayne Rooney]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5889</guid>
		<description><![CDATA[Football and money.  These days the two things go hand-in-hand, and more often than not we are talking about the upper end of the scale. Take the recent spectacle that was the re-negotiation of Wayne Rooney’s contract at Manchester United.  He’s leaving&#8230;Chelsea want him&#8230;he prefers Manchester City&#8230;the fans are outraged&#8230;he’s staying at United after all [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Manchester United players enjoy a little Ryder Cup fever</title>
		<link>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 12:43:19 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Anderson]]></category>
		<category><![CDATA[Darren Feltcher]]></category>
		<category><![CDATA[Fabio Da Silva]]></category>
		<category><![CDATA[Graeme McDowell]]></category>
		<category><![CDATA[John O'Shea]]></category>
		<category><![CDATA[Rafael Da Dilva]]></category>
		<category><![CDATA[Wes Brown]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5395</guid>
		<description><![CDATA[Torrential rain all week in Manchester, followed by one glorious sunny Thursday, meant only one thing&#8230;&#8217;The Betfair Player Challenges’ were in town and heading to Carrington. At 7.00am a combined team of Betfair and Synergy boarded the train at London Euston and headed to Carrington, Manchester United’s training ground. With the sun shining it was [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Debt in Football – Is It All Bad?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 08:36:35 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[Debt]]></category>
		<category><![CDATA[Football Finance]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5318</guid>
		<description><![CDATA[There is a saying: “If you&#8217;re £1m in debt, you&#8217;re in trouble.  If you&#8217;re £100m in debt, your bank is in trouble.”  In which case, both Arsenal and their Bond Holders, to whom Arsenal owe a total of £266m*, are in double trouble. But can debt in a football club ever be a good thing? [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100928/debt-in-football-%e2%80%93-is-it-all-bad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When Tony Blair asked Sir Alex Ferguson if he should sack Gordon Brown</title>
		<link>http://www.synergy-sponsorship.com/blog/20100902/would-sir-alex-ferguson-have-followed-the-advice-he-gave-to-tony-blair-and-sacked-gordon-brown/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100902/would-sir-alex-ferguson-have-followed-the-advice-he-gave-to-tony-blair-and-sacked-gordon-brown/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 11:36:59 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[A Journey]]></category>
		<category><![CDATA[Gordon Brown]]></category>
		<category><![CDATA[Sir Alex Ferguson]]></category>
		<category><![CDATA[Tony Blair]]></category>
		<category><![CDATA[Transfer Window]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5122</guid>
		<description><![CDATA[Just occasionally I write about politics and football, and so it is that today I bring you a fascinating section in Tony Blair&#8217;s new memoir where he discusses agonising over whether or not to sack Gordon Brown and he recounts a conversation &#8211; actually, the implication is repeated conversations &#8211; with Sir Alex Ferguson: &#8230;there [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100902/would-sir-alex-ferguson-have-followed-the-advice-he-gave-to-tony-blair-and-sacked-gordon-brown/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seven football sponsorship trends to watch this season</title>
		<link>http://www.synergy-sponsorship.com/blog/20100831/seven-football-sponsorship-trends-to-watch-this-season/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100831/seven-football-sponsorship-trends-to-watch-this-season/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:12:51 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Aon]]></category>
		<category><![CDATA[e.on]]></category>
		<category><![CDATA[England 2018 World Cup Bid]]></category>
		<category><![CDATA[England team sponsorship]]></category>
		<category><![CDATA[FA Cup sponsorship]]></category>
		<category><![CDATA[Football League sponsorship]]></category>
		<category><![CDATA[npower]]></category>
		<category><![CDATA[Sepp Blatter]]></category>
		<category><![CDATA[Standard Chartered]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5003</guid>
		<description><![CDATA[A new football season has kicked off and, for a moment at least, optimism is all around as every club and every fan starts the new campaign with dreams of glory. At the same time, a host of sponsors &#8211; some familiar, but many of them new to football this season &#8211; begin their journeys [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100831/seven-football-sponsorship-trends-to-watch-this-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Closest Premier League Football Season Ever?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100811/closest-premier-league-football-season-ever/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100811/closest-premier-league-football-season-ever/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 09:28:20 +0000</pubDate>
		<dc:creator>George Woffenden</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[5 Horse Race]]></category>
		<category><![CDATA[Betting]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4601</guid>
		<description><![CDATA[With the Premier League season just a matter of days away, fans such as myself start to feel excited towards football again (no burn out here Galer!) After being let down as an England fan (again) this summer in South Africa, until Monday the thought of a good season for my club (Aston Villa) was [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100811/closest-premier-league-football-season-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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