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	<title>Synergy Blog &#187; London 2012 sponsorship</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy Loves&#8230;David Beckham plays blind football for Sainsbury’s</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:15:06 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Paralympic Games]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120120/</guid>
		<description><![CDATA[What happened To promote its sponsorship of the London 2012 Paralympic Games, Sainsbury’s created a short video of David Beckham being put through his paces by David Clarke, team GB&#8217;s Blind Football legend. Widely seeded online, on TV and in cinemas, the video raises awareness of the Sainsbury&#8217;s 1 Million Kids Challenge, which aims to get a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/synergy-loves-david-beckham-plays-blind-football-for-sainsbury%e2%80%99s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the Olympics are a lot like Christmas</title>
		<link>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:29:52 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111222/</guid>
		<description><![CDATA[As I write this we are only three days away from Christmas Day and, in our industry anyway, many thoughts beyond that are inevitably turning to the New Year and London 2012. So it seemed entirely appropriate, for my last post of the year, to write about my belief that the Olympic Games – Summer and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111222/why-the-olympics-are-a-lot-like-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A 2012 Volunteer&#8217;s Story So Far&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 10:40:15 +0000</pubDate>
		<dc:creator>Fiona Foster</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111117/</guid>
		<description><![CDATA[﻿﻿﻿﻿﻿﻿﻿﻿I was in Auckland with the British and Irish Lions when London was awarded the 2012 Olympic Games. Very excited, my first thought was ‘how can I get involved’? Roll on two years and my excitement grew when I filled in my volunteer form. After working at Synergy for nearly 30 years and with an [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A(nother) London 2012 blog&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 10:52:43 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110817/</guid>
		<description><![CDATA[We all know the Olympic Games is coming to town. It&#8217;s getting closer and the clock is ticking, will we cope? Will the London Tube system handle all the extra people? How many medals will Team GB win? Anyone fancy a legacy? Will it make kids thin again? All those words are echoing around the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kaymer and Backley in BMW Ultimate Driving Challenge</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:53:49 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7643</guid>
		<description><![CDATA[BMW challenged Synergy to develop a PR stunt that would combine their sponsorship of the BMW PGA Championship at Wentworth and the London 2012 Games. So we challenged former world number one golfer Martin Kaymer and three time Olympic medallist Steve Backley to go head-to-head in a multisport play-off from Wentworth’s first tee. With wedge [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FIBA gives British Basketball a shot</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 19:19:39 +0000</pubDate>
		<dc:creator>Jonathan Gale</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BOA]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[British Basketball]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NBA Live]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Toronto Raptors]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7000</guid>
		<description><![CDATA[I for one was pleased to see the recent news that FIBA has given the British Basketball Team the chance to represent Team GB at the Games in 2012 &#8211; a result that sees Team GB represented in all sports at  London 2012. This also means that  Britain will field a basketball team at London [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110315/fiba-give-british-basketball-a-shot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London 2012: 500 days to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:45:16 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6888</guid>
		<description><![CDATA[I enjoyed my tube ride in this morning, a rare thing indeed. Maybe it&#8217;s all the work TFL is doing to upgrade the service in time for the arrival of the greatest show on earth; London 2012. Actually, it wasn&#8217;t that, but it was the sight of many Londoners excitedly flicking through their Metro in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy Weekly PR Picks: From Girl on Wire to Disney celebs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110304/synergy-weekly-pr-picks-girl-on-wire-disney-celebs-and-olympic-water-babes-3/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110304/synergy-weekly-pr-picks-girl-on-wire-disney-celebs-and-olympic-water-babes-3/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 18:07:21 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Annie Leibovitz]]></category>
		<category><![CDATA[Blue Peter]]></category>
		<category><![CDATA[Comic Relief]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Helen Skelton]]></category>
		<category><![CDATA[Jeff Bridges]]></category>
		<category><![CDATA[Julianne Moore]]></category>
		<category><![CDATA[National Lottery]]></category>
		<category><![CDATA[Penelope Cruz]]></category>
		<category><![CDATA[Queen Latifah]]></category>
		<category><![CDATA[Red Nose Day]]></category>
		<category><![CDATA[swimming]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6858</guid>
		<description><![CDATA[Every morning the Synergy PR team huddles in the corner of the office to talk through the good, bad and sometimes ugly PR stories that grace the pages of our national newspapers. As a generous group of marketing professionals, we decided to start sharing our favourite stories with you every Friday. We’ll pick our favourite [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110304/synergy-weekly-pr-picks-girl-on-wire-disney-celebs-and-olympic-water-babes-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I name this Olympic Velodrome &#8216;The Pringle&#8217;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 19:51:31 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012 Velodrome]]></category>
		<category><![CDATA[The Pringle]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6756</guid>
		<description><![CDATA[The London 2012 velodrome was officially unveiled on Tuesday to universal media acclaim. Quite right too: it is a stunning creation. The media coverage also confirmed that the velodrome has already acquired a widespread media nickname because of its distinctive roof: the Pringle. To those of us who work in Olympic marketing, this is more than [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Visa winning customers or making enemies?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110223/is-visa-winning-customers-or-making-enemies/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110223/is-visa-winning-customers-or-making-enemies/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 12:07:44 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6751</guid>
		<description><![CDATA[I was at St Pancras last week and, before getting on Eurostar, I thought I would have a nose around the London 2012 merchandise shop which is now open at the station.  I was witness to a customer who wanted to buy three items but, because he didn’t have a Visa card, he couldn’t pay [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110223/is-visa-winning-customers-or-making-enemies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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