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	<title>Synergy Blog &#187; London 2012 sponsorship consultants</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>A 2012 Volunteer&#8217;s Story So Far&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111118/a-2012-volunteers-story-so-far/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 10:40:15 +0000</pubDate>
		<dc:creator>Fiona Foster</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111117/</guid>
		<description><![CDATA[﻿﻿﻿﻿﻿﻿﻿﻿I was in Auckland with the British and Irish Lions when London was awarded the 2012 Olympic Games. Very excited, my first thought was ‘how can I get involved’? Roll on two years and my excitement grew when I filled in my volunteer form. After working at Synergy for nearly 30 years and with an [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A(nother) London 2012 blog&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 10:52:43 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110817/</guid>
		<description><![CDATA[We all know the Olympic Games is coming to town. It&#8217;s getting closer and the clock is ticking, will we cope? Will the London Tube system handle all the extra people? How many medals will Team GB win? Anyone fancy a legacy? Will it make kids thin again? All those words are echoing around the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Ready for 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/#comments</comments>
		<pubDate>Wed, 18 May 2011 18:27:08 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7930</guid>
		<description><![CDATA[May 10th 2011. As the rest of the nation settled down to the new series of The Apprentice, switched on SKY Sports to watch Manchester City destroy Tottenham’s season, or celebrated the anniversary of Nelson Mandela’s inauguration as President of South Africa, over fourty of INSEAD’s finest alumni gathered at Engine to discuss another momentous [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/get-ready-for-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I name this Olympic Velodrome &#8216;The Pringle&#8217;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 19:51:31 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[London 2012 Velodrome]]></category>
		<category><![CDATA[The Pringle]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6756</guid>
		<description><![CDATA[The London 2012 velodrome was officially unveiled on Tuesday to universal media acclaim. Quite right too: it is a stunning creation. The media coverage also confirmed that the velodrome has already acquired a widespread media nickname because of its distinctive roof: the Pringle. To those of us who work in Olympic marketing, this is more than [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110223/i-name-this-olympic-velodrome-the-pringle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Up for grabs &#8211; a rare opportunity for a brand to make their mark on London in 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 15:55:57 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6677</guid>
		<description><![CDATA[With an estimated 2m extra overseas tourists in London next summer, not to mention those travelling to the capital from across the UK, brands are already planning how to make the most of their assets in order to gain exposure and cut-through during what will be one of the busiest marketing periods the country has [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110215/up-for-grabs-a-rare-opportunity-for-a-brand-to-make-their-mark-on-london-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation? New: Mihir Bose on why it&#8217;s the Olympic TOP sponsorship programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 18:10:59 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Horst Dassler]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Mihir Bose]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Olympic TOP sponsorship programme]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6079</guid>
		<description><![CDATA[Mihir Bose needs little introduction as an award-winning journalist, author and broadcaster. From 2006- 2009 he was the BBC&#8217;s first Sports Editor; prior to that he was Chief Sports News Correspondent for the Daily Telegraph. He has written 22 books, including an award winning history of Indian cricket and the first history of Bollywood, and presented numerous programmes [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Delhi or not to Delhi?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 08:25:39 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Commonwealth Games]]></category>
		<category><![CDATA[Glasgow 2014]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[Christine Ohuruogu]]></category>
		<category><![CDATA[Delhi 2010]]></category>
		<category><![CDATA[European Championships]]></category>
		<category><![CDATA[Guardian Media Group]]></category>
		<category><![CDATA[IAAF]]></category>
		<category><![CDATA[Lisa Dobriskey]]></category>
		<category><![CDATA[Natasha Danvers]]></category>
		<category><![CDATA[Phillips Idowu]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5317</guid>
		<description><![CDATA[This has been the question for many athletes and officials across the Commonwealth over the last few days. As is often the case with any major sporting championship, media scepticism tends to reach a peak just before the event begins, with huge attention focused on security, drugs scandals, infrastructure and much else. For most, the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100927/to-delhi-or-not-to-delhi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>London 2012 Olympic mascots: Wenlock and Mandeville</title>
		<link>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:19:13 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[BOA]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3777</guid>
		<description><![CDATA[It&#8217;s a very exciting time when the mascots are announced for any Games.  Admittedly, this excitement is normally reserved for those aged under ten, and rightly so.  However, I feel very fortunate that I&#8217;m blessed with an inner child and can appreciate similar feelings of anticipation that I did back when I was six or seven years old. The more exciting thing this time [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Home thoughts from abroad: from Vancouver 2010 to London 2012</title>
		<link>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:29:20 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Vancouver 2010]]></category>
		<category><![CDATA[Alex Bilodeau]]></category>
		<category><![CDATA[Ice Hockey]]></category>
		<category><![CDATA[Vancouver 2010 Opening Ceremony]]></category>
		<category><![CDATA[Wayne Gretzky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3201</guid>
		<description><![CDATA[I’ve been with Synergy clients and colleagues here in Vancouver for over a week now taking in the 2010 Olympic Winter Games. This is the seventh Games I’ve attended, and as always it’s been a fascinating experience, but this time with a heightened sense of importance and uniqueness, because we’ll be applying the insights we [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100218/home-thoughts-from-abroad-from-vancouver-2010-to-london-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Team 2012: phoenix from the ashes</title>
		<link>http://www.synergy-sponsorship.com/blog/20091007/team-2012-phoenix-from-the-ashes/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091007/team-2012-phoenix-from-the-ashes/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 15:44:53 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[DCMS]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[Team 2012]]></category>
		<category><![CDATA[Visa]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2414</guid>
		<description><![CDATA[Visitors to these pages will know that since questioning Andy Burnham’s now-infamous Medal Hopes announcement last year, I’ve written several posts on the issue’s evolution. So, with Team 2012 having risen last week like a phoenix from the ashes of Medal Hopes, it seems only appropriate to mark the issue’s apparent resolution with a few observations. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091007/team-2012-phoenix-from-the-ashes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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