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	<title>Synergy Blog &#187; Lewis Hamilton</title>
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		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Jenson – the latest PR dream</title>
		<link>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 13:29:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2549</guid>
		<description><![CDATA[Jenson Button had a dream last Friday night that he would have a bad qualifying session in Brazil but do enough in the race to win the F1 World Championship. And so he did. Button added his name to the history books over the weekend. The first ever English back-to-back world championship win the sport [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hamilton has competition &#8211; in more ways than one</title>
		<link>http://www.synergy-sponsorship.com/blog/20090406/hamilton-has-competition-in-more-ways-than-one/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090406/hamilton-has-competition-in-more-ways-than-one/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 09:54:07 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=467</guid>
		<description><![CDATA[It&#8217;s been an interesting few months for Lewis Hamilton. Not only has he struggled to get the pace he has been hoping for in the new design McLaren, but he suddenly has serious competition from another Brit in the Paddock. This time last year Hamilton fever was in full swing and the rising star could [...]]]></description>
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		<title>New look for Formula 1 on BBC Sport Online</title>
		<link>http://www.synergy-sponsorship.com/blog/20090331/new-look-for-formula-1-on-bbc-sport-online/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090331/new-look-for-formula-1-on-bbc-sport-online/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 09:34:21 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=459</guid>
		<description><![CDATA[The new Formula 1 season has also heralded a new design for the BBC Sport Online’s Formula 1 page. It’s clear that British interest in Formula 1 has increased in recent years thanks to a number of factors not least the ‘Lewis effect’ and all the talk of Jenson Button as a possible new British [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lewis Hamilton voted the UK&#8217;s favourite brand ambassador</title>
		<link>http://www.synergy-sponsorship.com/blog/20090323/lewis-hamilton-voted-the-uks-favourite-brand-ambassador/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090323/lewis-hamilton-voted-the-uks-favourite-brand-ambassador/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 17:06:53 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[celebrity endorsement]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=447</guid>
		<description><![CDATA[In the week before the first F1 Grand Prix of 2009 it was interesting to see reigning F1 World Champion Lewis Hamilton come top of a poll of UK consumers on their favourite brand ambassadors, in an annual survey by UTalkMarketing. Hamilton polled 15% of the votes, beating last year&#8217;s favourite, Jamie Oliver, into second place with 12%. Good news for [...]]]></description>
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