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	<title>Synergy Blog &#187; Jenson Button</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Jenson – the latest PR dream</title>
		<link>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 13:29:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2549</guid>
		<description><![CDATA[Jenson Button had a dream last Friday night that he would have a bad qualifying session in Brazil but do enough in the race to win the F1 World Championship. And so he did. Button added his name to the history books over the weekend. The first ever English back-to-back world championship win the sport [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hamilton has competition &#8211; in more ways than one</title>
		<link>http://www.synergy-sponsorship.com/blog/20090406/hamilton-has-competition-in-more-ways-than-one/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090406/hamilton-has-competition-in-more-ways-than-one/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 09:54:07 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=467</guid>
		<description><![CDATA[It&#8217;s been an interesting few months for Lewis Hamilton. Not only has he struggled to get the pace he has been hoping for in the new design McLaren, but he suddenly has serious competition from another Brit in the Paddock. This time last year Hamilton fever was in full swing and the rising star could [...]]]></description>
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		<title>Recession is good for Formula One</title>
		<link>http://www.synergy-sponsorship.com/blog/20090402/recession-is-good-for-formula-one/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090402/recession-is-good-for-formula-one/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 18:16:25 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Branson]]></category>
		<category><![CDATA[Formula One]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Sunday Telegraph]]></category>
		<category><![CDATA[The Times]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=465</guid>
		<description><![CDATA[Regular readers will know my views on the state of Formula One, commercially speaking, and that it currently represents a potentially very sound investment. I am not quite as bullish as Kevin Eason of The Times who sees “Sponsors rushing to join Branson on board the Brawn express” but I am certainly more optimistic than [...]]]></description>
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		<title>Jenson Button(s) his fly</title>
		<link>http://www.synergy-sponsorship.com/blog/20090331/461/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090331/461/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:29:45 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Brawn F1]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=461</guid>
		<description><![CDATA[I saw this story about Jenson Button &#8216;de-briefing&#8217; his girlfriend on the Sun website, and I thought it was really refreshing to see a sportsperson reveal something of their true personality. Are we not bored of hearing the same old cliched statements and &#8216;sit on the fence&#8217; sentiments?  I actually think sponsors and more importantly the consumers that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New look for Formula 1 on BBC Sport Online</title>
		<link>http://www.synergy-sponsorship.com/blog/20090331/new-look-for-formula-1-on-bbc-sport-online/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090331/new-look-for-formula-1-on-bbc-sport-online/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 09:34:21 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=459</guid>
		<description><![CDATA[The new Formula 1 season has also heralded a new design for the BBC Sport Online’s Formula 1 page. It’s clear that British interest in Formula 1 has increased in recent years thanks to a number of factors not least the ‘Lewis effect’ and all the talk of Jenson Button as a possible new British [...]]]></description>
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