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	<title>Synergy Blog &#187; ITV</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>P is for Product Placement (and the 3-second rule)</title>
		<link>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110215/p-is-for-product-placement/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 09:09:02 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[90210]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Marchlands]]></category>
		<category><![CDATA[Ofcom]]></category>
		<category><![CDATA[One Tree Hill]]></category>
		<category><![CDATA[Sunkist]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6652</guid>
		<description><![CDATA[For a long time, UK viewers of American TV have been familiar with the concept of product placement. From the &#8216;background&#8217; props (Sunkist in One Tree Hill, Dr. Pepper in 90210) to the blatant story-line-focused brands (ipad in Modern Family, Verizon in 30 Rock), brand power has fuelled U.S. small-screen entertainment. No longer is this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Will Jacko&#8217;s Resurrection be worth the risk?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090310/will-jackos-resurrection-be-worth-the-risk/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 19:12:26 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[ITV]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=442</guid>
		<description><![CDATA[Obviously The O2 and its owners AEG think so and I hope they are right.  But what damage will be done to their reputation if Michael Jackson is a disappointment? I, like millions of others, watched the lengthy ad on ITN at the weekend designed to stir up those of us who witnessed Michael Jackson’s [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Tweet homecoming with Dee Caffari</title>
		<link>http://www.synergy-sponsorship.com/blog/20090223/tweet-homecoming-with-dee-caffari/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090223/tweet-homecoming-with-dee-caffari/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 12:41:00 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Aviva]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Dee Caffari]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=415</guid>
		<description><![CDATA[I’ve worked on Aviva’s sailing sponsorship of Dee Caffari, double world record breaking solo yachtswoman since 2005. Throughout the sponsorship I’ve followed Dee around the world not only once but now twice and have been lucky enough to see her hit front and back pages, achieve ‘Bongs’ on the ITV News at Ten and hit [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tic Tac recreate Everton&#8217;s FA Cup goal</title>
		<link>http://www.synergy-sponsorship.com/blog/20090212/tic-tac-recreate-evertons-fa-cup-goal/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090212/tic-tac-recreate-evertons-fa-cup-goal/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 15:13:05 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tic Tac]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=408</guid>
		<description><![CDATA[In a now infamous incident, during last week&#8217;s live coverage of the Everton v Liverpool FA Cup 4th round replay, ITV cut away to an ad break just before the end of extra time - with the result that while Everton were scoring the winning goal, the fans were watching&#8230;a Tic Tac ad. Oops. Cue irate viewers, ITV apology and acres of coverage. [...]]]></description>
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