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	<title>Synergy Blog &#187; Indian Premier League</title>
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		<title>What&#8217;s the Greatest Sports Marketing Innovation? New: Mihir Bose on why it&#8217;s the Olympic TOP sponsorship programme</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/whats-the-greatest-sports-marketing-innovation-new-mihir-bose-on-why-its-the-olympic-top-sponsorship-programme/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 18:10:59 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Horst Dassler]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Mihir Bose]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Olympic TOP sponsorship programme]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6079</guid>
		<description><![CDATA[Mihir Bose needs little introduction as an award-winning journalist, author and broadcaster. From 2006- 2009 he was the BBC&#8217;s first Sports Editor; prior to that he was Chief Sports News Correspondent for the Daily Telegraph. He has written 22 books, including an award winning history of Indian cricket and the first history of Bollywood, and presented numerous programmes [...]]]></description>
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		<title>What’s The Greatest Modern Sports Marketing Innovation? The Story So Far</title>
		<link>http://www.synergy-sponsorship.com/blog/20101124/what%e2%80%99s-the-greatest-modern-sports-marketing-innovation-the-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101124/what%e2%80%99s-the-greatest-modern-sports-marketing-innovation-the-story-so-far/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 18:31:50 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike Ronaldinho viral]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[World Series Cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5971</guid>
		<description><![CDATA[Two weeks ago we decided to open up to the world a debate we’d started here at Synergy: what is the greatest sports marketing innovation of modern times? It’s a debate that seems to have captured your imagination as much as ours, creating a raft of comments by global industry figures from brands, rights-holders, the media and more. [...]]]></description>
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		<title>What&#8217;s The Greatest Sports Marketing Innovation? New: Professor Simon Chadwick on why it&#8217;s Red Bull Sport &#8211; and why big often starts small</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 12:43:03 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Professor Simon Chadwick]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[What is the greatest sports marketing innovation?]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5863</guid>
		<description><![CDATA[If you ask industry experts or observers of sport to identify the greatest ever sport marketing innovation, it is reasonable to assume the resultant list would consist of the usual suspects: probably something executed by Red Bull, Nike, or Real Madrid; or perhaps one of the many Mark McCormack-inspired sport marketing initiatives. Such innovations are often iconic, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Format Wars are cause for celebration</title>
		<link>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:03:52 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ICC World Twenty20]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[IPL auction]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3090</guid>
		<description><![CDATA[In an article in The Times last week (IPL auction likes Morgan a lot), Nick Hoult detailed the fact that only one English player attracted any bids in the annual scramble for overseas players to add star quality to the Indian Premier League. Swann, Bresnan and Trott languished penniless while Eoin Morgan went to Bangalore [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Twenty20 cricket: in the NPD era, the marketing game is king</title>
		<link>http://www.synergy-sponsorship.com/blog/20080618/twenty20-cricket-in-the-npd-era-the-marketing-game-is-king/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080618/twenty20-cricket-in-the-npd-era-the-marketing-game-is-king/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 10:53:14 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[ICC World Twenty20]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Stanford Twenty20 for 20]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=71</guid>
		<description><![CDATA[It’s generally overlooked that new product development (NPD) has been a seismic force shifting the tectonic plates of the business of sport over the last twenty years. As ever, football blazed the trail. The Premier League and the Champions League may both seem like they’ve been around forever, but were created only in the early [...]]]></description>
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