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	<title>Synergy Blog &#187; ICC World Twenty20</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Format Wars are cause for celebration</title>
		<link>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100129/format-wars-are-cause-for-celebration/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:03:52 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ICC World Twenty20]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[IPL auction]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

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		<description><![CDATA[In an article in The Times last week (IPL auction likes Morgan a lot), Nick Hoult detailed the fact that only one English player attracted any bids in the annual scramble for overseas players to add star quality to the Indian Premier League. Swann, Bresnan and Trott languished penniless while Eoin Morgan went to Bangalore [...]]]></description>
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		<title>England cricketers crowned World Champions</title>
		<link>http://www.synergy-sponsorship.com/blog/20090622/england-cricketers-crowned-world-champions/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090622/england-cricketers-crowned-world-champions/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:40:51 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Cricket]]></category>
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		<category><![CDATA[ICC World Twenty20]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1600</guid>
		<description><![CDATA[Girls playing cricket. It&#8217;s certainly sparked some debate at Synergy HQ this last week or so. After Paul Collingwood&#8217;s England crashed out of the ICC World Twenty20 in the Super Eights it was left to Charlotte Edwards&#8217; mighty World Champions to claim yet another world title. Having watched a masterful display by Claire Taylor, 76 [...]]]></description>
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		<title>Twenty20 cricket: in the NPD era, the marketing game is king</title>
		<link>http://www.synergy-sponsorship.com/blog/20080618/twenty20-cricket-in-the-npd-era-the-marketing-game-is-king/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080618/twenty20-cricket-in-the-npd-era-the-marketing-game-is-king/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 10:53:14 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[ICC World Twenty20]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Stanford Twenty20 for 20]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=71</guid>
		<description><![CDATA[It’s generally overlooked that new product development (NPD) has been a seismic force shifting the tectonic plates of the business of sport over the last twenty years. As ever, football blazed the trail. The Premier League and the Champions League may both seem like they’ve been around forever, but were created only in the early [...]]]></description>
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