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	<title>Synergy Blog &#187; Guinness</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>GUINNESS Home Nation Rugby Heroes are Made of More</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:02:03 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Made of More]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand&#8217;s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy make sporting dreams come true, we really do&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:40:44 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Guinness Club Together]]></category>
		<category><![CDATA[Old Trafford]]></category>
		<category><![CDATA[Twickenham]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8027</guid>
		<description><![CDATA[How often do you hear the words &#8216;once in a lifetime opportunity&#8217;? It can be a bit of a cliché but in fact there are certain things that really are once in a lifetime… This month Synergy has been working with clients GUINNESS and Betfair to offer rugby and football fans a dream come true [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>GUINNESS entertain Sainsbury&#8217;s</title>
		<link>http://www.synergy-sponsorship.com/blog/20110302/guinness-entertain-sainsburys/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110302/guinness-entertain-sainsburys/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 18:10:49 +0000</pubDate>
		<dc:creator>Jonathan Gale</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[Lewis Moody]]></category>
		<category><![CDATA[Martin Corry]]></category>
		<category><![CDATA[Sainsbury's]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6791</guid>
		<description><![CDATA[GUINNESS, the Official Beer of the RBS 6 Nations, hosted an internal rugby bonanza at the Sainsbury’s head offices in Holborn last month, as part of their RBS 6 Nations activation in Sainsbury’s stores up and down the country. As with all businesses, relationships and communication are key to success and the GUINNESS team at [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Eau d’rugby – smells like a PR stunt</title>
		<link>http://www.synergy-sponsorship.com/blog/20100401/eau-d%e2%80%99rugby-%e2%80%93-smells-like-a-pr-stunt/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100401/eau-d%e2%80%99rugby-%e2%80%93-smells-like-a-pr-stunt/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 11:10:09 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[April Fool's Day]]></category>
		<category><![CDATA[Eau d'rugby]]></category>
		<category><![CDATA[Ugo Monye]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3513</guid>
		<description><![CDATA[Life as a PR can put you in some fairly bizarre situations, but frankly yesterday topped it all.  Along with many other PR agencies across the land, we were racking our brains for an attention grabbing, media friendly angle to maximise the PR&#8217;s dream annual event &#8211; April Fool&#8217;s Day. So to celebrate April Fool’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Around the movie industry with a fridge</title>
		<link>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:13:19 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3400</guid>
		<description><![CDATA[Today I find myself feeling especially Irish, buoyed by the news that one of my favourite books, Round Ireland with a Fridge, has been made into a feature film with the author Tony Hawks in the main starring role. This is especially excellent having developed a teenage crush on the main character when I first [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Celebrating 250 years of Arthur Guinness</title>
		<link>http://www.synergy-sponsorship.com/blog/20090528/906/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090528/906/#comments</comments>
		<pubDate>Thu, 28 May 2009 09:47:49 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=906</guid>
		<description><![CDATA[Where better to kick start any celebration than at a showcase event watched live by 80,000 and 445,000 on TV? 2009 marks 250 years of GUINNESS® brewing heritage and this year the Synergy team were tasked with bringing the anniversary celebrations to life at the GUINNESS PREMIERSHIP Final. The GUINNESS PREMIERSHIP Final is the culmination of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090528/906/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Shaun Edwards takes on Nottingham Casuals</title>
		<link>http://www.synergy-sponsorship.com/blog/20090325/shaun-edwards-takes-on-nottingham-casuals/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090325/shaun-edwards-takes-on-nottingham-casuals/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 14:13:49 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Guinness Club Together]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=454</guid>
		<description><![CDATA[Imagine the prospect of a rugby training session with a coach who is feared by players for his army style drills and envied by other coaches for the results he yields from his team. Guinness Club Together, a grassroots rugby initiative, gave one lucky club the chance to be put through their paces in a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090325/shaun-edwards-takes-on-nottingham-casuals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Underwater Rugby anyone?!</title>
		<link>http://www.synergy-sponsorship.com/blog/20090106/underwater-rugby-anyone/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090106/underwater-rugby-anyone/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 12:43:54 +0000</pubDate>
		<dc:creator>Nick Stocker</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=376</guid>
		<description><![CDATA[December saw James Haskell of London Wasps and Steve Borthwick of Saracens switch the pitch for the pool by playing a game of rugby in the underwater tank at Pinewood Studios. Submerging themselves in 1.2 millions litres of water, the England duo were promoting the GUINNESS PREMIERSHIP Drinkaware Weekend and highlighting the importance of staying [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090106/underwater-rugby-anyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another award for Guinness and Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20081118/another-award-for-guinness-and-synergy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081118/another-award-for-guinness-and-synergy/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 19:28:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=359</guid>
		<description><![CDATA[Congratulations to the Guinness team who picked up their fourth award last night for the title sponsorship of rugby&#8217;s Guinness Premiership. The sponsorship, managed on behalf of Guinness by Synergy, won the Rugby Business Award for Rugby Sponsor of the Year (over $500k). The judges particularly commended the ground breaking work on the Guinness Club Together [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081118/another-award-for-guinness-and-synergy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guinness demystifies the new Experimental Law Variations through regional Rugby Essentials events</title>
		<link>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 12:15:02 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=325</guid>
		<description><![CDATA[20 men in a room hugging was the scene last Wednesday night at Harlequins at the Guinness Club Together, ‘Rugby Essentials’, event. Guinness Club Together is a grassroots initiative developed to work with rugby clubs. It is free to join and in exchange for collecting and sending in Guinness keg caps, clubs are able to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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