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	<title>Synergy Blog &#187; Guinness Premiership</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy make sporting dreams come true, we really do&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-make-sporting-dreams-come-true-we-really-do/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:40:44 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Guinness Club Together]]></category>
		<category><![CDATA[Old Trafford]]></category>
		<category><![CDATA[Twickenham]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8027</guid>
		<description><![CDATA[How often do you hear the words &#8216;once in a lifetime opportunity&#8217;? It can be a bit of a cliché but in fact there are certain things that really are once in a lifetime… This month Synergy has been working with clients GUINNESS and Betfair to offer rugby and football fans a dream come true [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Eau d’rugby – smells like a PR stunt</title>
		<link>http://www.synergy-sponsorship.com/blog/20100401/eau-d%e2%80%99rugby-%e2%80%93-smells-like-a-pr-stunt/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100401/eau-d%e2%80%99rugby-%e2%80%93-smells-like-a-pr-stunt/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 11:10:09 +0000</pubDate>
		<dc:creator>Simon Roche</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[April Fool's Day]]></category>
		<category><![CDATA[Eau d'rugby]]></category>
		<category><![CDATA[Ugo Monye]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3513</guid>
		<description><![CDATA[Life as a PR can put you in some fairly bizarre situations, but frankly yesterday topped it all.  Along with many other PR agencies across the land, we were racking our brains for an attention grabbing, media friendly angle to maximise the PR&#8217;s dream annual event &#8211; April Fool&#8217;s Day. So to celebrate April Fool’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>We’re celebrating 25 years in business today – quite a landmark</title>
		<link>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:09:22 +0000</pubDate>
		<dc:creator>Karen Earl</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1108</guid>
		<description><![CDATA[  When we started out as Karen Earl Sponsorship in 1984 we had little idea what the future held, nor did we realise just how far sponsorship would develop as a global marketing phenomenon. What a ride it has been. So many wonderful clients and sponsorships, so many great friends and memories. Lots of hard [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090604/we%e2%80%99re-celebrating-25-years-in-business-today-%e2%80%93-quite-a-landmark/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Celebrating 250 years of Arthur Guinness</title>
		<link>http://www.synergy-sponsorship.com/blog/20090528/906/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090528/906/#comments</comments>
		<pubDate>Thu, 28 May 2009 09:47:49 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=906</guid>
		<description><![CDATA[Where better to kick start any celebration than at a showcase event watched live by 80,000 and 445,000 on TV? 2009 marks 250 years of GUINNESS® brewing heritage and this year the Synergy team were tasked with bringing the anniversary celebrations to life at the GUINNESS PREMIERSHIP Final. The GUINNESS PREMIERSHIP Final is the culmination of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090528/906/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Shaun Edwards takes on Nottingham Casuals</title>
		<link>http://www.synergy-sponsorship.com/blog/20090325/shaun-edwards-takes-on-nottingham-casuals/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090325/shaun-edwards-takes-on-nottingham-casuals/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 14:13:49 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Guinness Club Together]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=454</guid>
		<description><![CDATA[Imagine the prospect of a rugby training session with a coach who is feared by players for his army style drills and envied by other coaches for the results he yields from his team. Guinness Club Together, a grassroots rugby initiative, gave one lucky club the chance to be put through their paces in a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>MCCA Best Awards success two years running</title>
		<link>http://www.synergy-sponsorship.com/blog/20090306/mcca-best-awards-success-two-years-running/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090306/mcca-best-awards-success-two-years-running/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 10:53:19 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[InnerGear]]></category>
		<category><![CDATA[MCCA]]></category>
		<category><![CDATA[Powerade]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=439</guid>
		<description><![CDATA[The team behind Powerade&#8217;s InnerGear campaign is celebrating today after picking up the &#8217;Best Communication Campaign featuring Sponsorship&#8217; at the highly regarded MCCA Best Awards last night. Entered by Synergy, Coca-Cola GB&#8217;s sponsorship consultancy, the campaign&#8217;s striking photography, of Team GB athletes doing their individual sports naked, caught the judges eyes.  The win is the second in a row [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090306/mcca-best-awards-success-two-years-running/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Underwater Rugby anyone?!</title>
		<link>http://www.synergy-sponsorship.com/blog/20090106/underwater-rugby-anyone/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090106/underwater-rugby-anyone/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 12:43:54 +0000</pubDate>
		<dc:creator>Nick Stocker</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=376</guid>
		<description><![CDATA[December saw James Haskell of London Wasps and Steve Borthwick of Saracens switch the pitch for the pool by playing a game of rugby in the underwater tank at Pinewood Studios. Submerging themselves in 1.2 millions litres of water, the England duo were promoting the GUINNESS PREMIERSHIP Drinkaware Weekend and highlighting the importance of staying [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090106/underwater-rugby-anyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another award for Guinness and Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20081118/another-award-for-guinness-and-synergy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081118/another-award-for-guinness-and-synergy/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 19:28:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=359</guid>
		<description><![CDATA[Congratulations to the Guinness team who picked up their fourth award last night for the title sponsorship of rugby&#8217;s Guinness Premiership. The sponsorship, managed on behalf of Guinness by Synergy, won the Rugby Business Award for Rugby Sponsor of the Year (over $500k). The judges particularly commended the ground breaking work on the Guinness Club Together [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081118/another-award-for-guinness-and-synergy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guinness demystifies the new Experimental Law Variations through regional Rugby Essentials events</title>
		<link>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 12:15:02 +0000</pubDate>
		<dc:creator>Lisa Parfitt</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=325</guid>
		<description><![CDATA[20 men in a room hugging was the scene last Wednesday night at Harlequins at the Guinness Club Together, ‘Rugby Essentials’, event. Guinness Club Together is a grassroots initiative developed to work with rugby clubs. It is free to join and in exchange for collecting and sending in Guinness keg caps, clubs are able to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20081029/guinness-demystifies-the-new-experimental-law-variations-through-regional-rugby-essentials-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lawrence Dallaglio says goodbye to rugby, but how long for?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080605/lawrence-dallaglio-says-goodbye-to-rugby-but-how-long-for/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080605/lawrence-dallaglio-says-goodbye-to-rugby-but-how-long-for/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 13:58:09 +0000</pubDate>
		<dc:creator>Nick Stocker</dc:creator>
				<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Guinness Premiership]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=49</guid>
		<description><![CDATA[A week before this year’s Guinness Premiership Final, Guinness proudly hosted a lunch and an opportunity for the country’s top sports journalists to sit down and chat with two giants of the English game who are walking away after a quarter century of service &#8211; Lawrence Dallalgio and Richard Hill. Whilst Richard Hill has regularly [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080605/lawrence-dallaglio-says-goodbye-to-rugby-but-how-long-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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