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	<title>Synergy Blog &#187; grass roots sport</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>New Government grassroots sport strategy is good news for sponsors &#8211; and a wake-up call for governing bodies</title>
		<link>http://www.synergy-sponsorship.com/blog/20111207/new-government-grassroots-sport-strategy-is-good-news-for-sponsors-and-a-wake-up-call-for-governing-bodies/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111207/new-government-grassroots-sport-strategy-is-good-news-for-sponsors-and-a-wake-up-call-for-governing-bodies/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:01:12 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Grassroots sport sponsorship]]></category>
		<category><![CDATA[Jeremy Hunt]]></category>
		<category><![CDATA[London 2012 legacy]]></category>
		<category><![CDATA[Sport England]]></category>
		<category><![CDATA[UK Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111207/</guid>
		<description><![CDATA[Last Friday, The Times published an article by Olympics Correspondent Ashling O’Connor with major implications for how London 2012 will come to be viewed and, going forward, for the value to brands of grassroots sports sponsorship and marketing in the UK. Headlined ’2012 legacy plan for a fitter Britain is quietly scrapped’ and substantiated by an exclusive interview with Olympics Secretary Jeremy Hunt, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111207/new-government-grassroots-sport-strategy-is-good-news-for-sponsors-and-a-wake-up-call-for-governing-bodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the road for the Set4Sport roadshow series</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/on-the-road-for-the-set4sport-roadshow-series/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/on-the-road-for-the-set4sport-roadshow-series/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:07:15 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Jamie Murray]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[Murrays]]></category>
		<category><![CDATA[roadshow]]></category>
		<category><![CDATA[Set4Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111115/</guid>
		<description><![CDATA[It&#8217;s been an exciting period for the RBS team here at Synergy, with a roadshow tour that has brought Judy Murray’s Set4Sport initiative to life for parents and children all over the UK. Created by Judy Murray and supported by RBS, Set4Sport is a programme inspired by Judy’s years of experience as a tennis coach [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/on-the-road-for-the-set4sport-roadshow-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SSE launches RFU partnership</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/sse-launches-rfu-partnership/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:13:21 +0000</pubDate>
		<dc:creator>Donald Parish</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[sse]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110823/</guid>
		<description><![CDATA[August proved an exciting month for the team here at Synergy, as after months of planning, energy brand SSE (Scottish and Southern Energy) was announced as a National Community Partner of the RFU. Working with some of the most talented and charismatic England rugby players of the past 15 years, from England international Tom Croft [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Set4Sport Roadshow</title>
		<link>http://www.synergy-sponsorship.com/blog/20110817/set4sport-roadshow/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110817/set4sport-roadshow/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 08:38:34 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8633</guid>
		<description><![CDATA[The inaugural Set4Sport Roadshow, supported by RBS took place on the 10th August in South Shields, South Tyneside. The brainchild of Judy Murray, Set4Sport was launched in June, with the help of Jamie and Andy Murray, and showcases games that Judy played with both of her sons when she was looking to improve their coordination [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy gets Set4Sport with the Murray family</title>
		<link>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 12:56:45 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Jamie Murray]]></category>
		<category><![CDATA[Judy Murray]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Set4Sport]]></category>
		<category><![CDATA[Wimbledon]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8048</guid>
		<description><![CDATA[Team Synergy has been rather busy this week &#8211; and for the last few weeks actually &#8211; helping Judy Murray get a brand new family activity programme off the ground ahead of Wimbledon. Set4Sport, supported by Andy and Jamie Murray&#8217;s long-term sponsor, RBS, is a programme inspired by Judy&#8217;s years of experience as a tennis [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110616/synergy-gets-set4sport-with-the-murray-family/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy with RBS RugbyForce 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 08:15:38 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Allan Jacobsen]]></category>
		<category><![CDATA[Chris Paterson]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Phil Vickery]]></category>
		<category><![CDATA[Shane Williams]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7329</guid>
		<description><![CDATA[With the RBS 6 Nations coming to an end mid-March, you might expect the team at Synergy to put their feet-up, have a cup of tea and relax. But you would be wrong, dear blog reader. The Championship may be over, but the RBS team has had a busy few weeks as activity steps-up a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110408/synergy-with-rbs-rugbyforce-2011-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lawrence of Arabia&#8217;s global vision for London Wasps</title>
		<link>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 19:44:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6426</guid>
		<description><![CDATA[The decision on the future of London&#8217;s Olympic Stadium is imminent, with uproar at Tottenham Hotspur&#8217;s proposal to demonlish the stadium and build a new one. But London is not the only cosmopolitan metropolis, hungry to host major international events and build a lasting legacy for sport in the community, with a purpose built stadium [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Football &#8211; A game of two halves, only this time we are talking money</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 10:13:55 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Accrington Stanley]]></category>
		<category><![CDATA[Bedlington Terriers]]></category>
		<category><![CDATA[Chelsea]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Football Association]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Manchester City]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Robert Rich]]></category>
		<category><![CDATA[Wayne Rooney]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5889</guid>
		<description><![CDATA[Football and money.  These days the two things go hand-in-hand, and more often than not we are talking about the upper end of the scale. Take the recent spectacle that was the re-negotiation of Wayne Rooney’s contract at Manchester United.  He’s leaving&#8230;Chelsea want him&#8230;he prefers Manchester City&#8230;the fans are outraged&#8230;he’s staying at United after all [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/football-a-game-of-two-halves-only-this-time-we-are-talking-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Anyone for ping pong?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100729/anyone-for-ping-pong/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100729/anyone-for-ping-pong/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:45:36 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[English Table Tennis Association]]></category>
		<category><![CDATA[Ping]]></category>
		<category><![CDATA[Pop-up sport]]></category>
		<category><![CDATA[Table Tennis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4417</guid>
		<description><![CDATA[Anyone who knows me will be aware that I like things that pop up in city locations seemingly out of nowhere. The more random and unexpected, the better – elephants, pianos, lions, designer deckchairs&#8230; So the recent landing of 100 ping pong tables scattered across the capital is especially pleasing to the old Branston eye. In [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100729/anyone-for-ping-pong/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Building an Olympic legacy</title>
		<link>http://www.synergy-sponsorship.com/blog/20090626/building-an-olympic-legacy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090626/building-an-olympic-legacy/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 10:51:08 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[AEG]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Lord Coe]]></category>
		<category><![CDATA[Margaret Ford]]></category>
		<category><![CDATA[Olympic legacy company]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1663</guid>
		<description><![CDATA[The newly-appointed head of Olympic legacy, Margaret Ford, interviewed in yesterday&#8217;s Evening Standard, signalled a potential u-turn in the proposed use of some of the London 2012 facilities post-Games. This may not be a bad thing… At the 117th International Olympic Committee Session in Singapore in 2005, as part of our winning bid to host the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090626/building-an-olympic-legacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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