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	<title>Synergy Blog &#187; Golf</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>McIlroy’s Millions: And we’re only on the first tee…</title>
		<link>http://www.synergy-sponsorship.com/blog/20110715/mcilroy%e2%80%99s-millions-and-we%e2%80%99re-only-on-the-first-tee%e2%80%a6/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110715/mcilroy%e2%80%99s-millions-and-we%e2%80%99re-only-on-the-first-tee%e2%80%a6/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 15:06:39 +0000</pubDate>
		<dc:creator>James Tan</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[BMW Championship]]></category>
		<category><![CDATA[Bobby Jones]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Rory McIlroy]]></category>
		<category><![CDATA[US Open]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8260</guid>
		<description><![CDATA[As a triumphant Rory McIlroy left this year’s US Open, he did so carrying the inevitable label of the game&#8217;s next superstar. His flawless golf, which made him the youngest champion since the great Bobby Jones, sparked premature talk of him overtaking Jack Nicklaus’ 18 Major trophies. With previous US Open Champion Graeme McDowell labelling [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; The Golf Boys</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-golf-boys/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-golf-boys/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:59:09 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8135</guid>
		<description><![CDATA[So you think golf is a dull sport with a lack of characters? Think again – this ‘Synergy Loves’ needs little explanation beyond a watch. PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan have produced their own song with accompanying video. The Fab Four, performing under the name ‘The Golf Boys’, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kaymer and Backley in BMW Ultimate Driving Challenge</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:53:49 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7643</guid>
		<description><![CDATA[BMW challenged Synergy to develop a PR stunt that would combine their sponsorship of the BMW PGA Championship at Wentworth and the London 2012 Games. So we challenged former world number one golfer Martin Kaymer and three time Olympic medallist Steve Backley to go head-to-head in a multisport play-off from Wentworth’s first tee. With wedge [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Seve called my mobile&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110510/when-seve-called-my-mobile/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110510/when-seve-called-my-mobile/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:41:02 +0000</pubDate>
		<dc:creator>Fiona Foster</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Gatwick]]></category>
		<category><![CDATA[Open]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7603</guid>
		<description><![CDATA[Having spent the last 30 years working in the sports industry, I am sometimes asked, 'what is your most memorable moment?'. While the obvious one was seeing England win the Rugby World Cup in 2003, the actual one was a day in 2004 as the Assistant Tournament Director for the Benson and Hedges International Open. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Masters has apparently abandoned social media: right or wrong decision?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110405/the-masters-has-apparently-abandoned-social-media-right-or-wrong-decision/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110405/the-masters-has-apparently-abandoned-social-media-right-or-wrong-decision/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 14:16:29 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Augusta National Golf Club]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[The Masters]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7252</guid>
		<description><![CDATA[The social media revolution has transformed the sports marketing toolkit and landscape. A sign of how powerful this change has been is that almost all of sport’s major rights holders have very quickly embraced social media, including some surprising names. Take Augusta National Golf Club, the owner and organiser of The Masters. Given their world-famous [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110405/the-masters-has-apparently-abandoned-social-media-right-or-wrong-decision/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Synopsis, March 2011 &#8211; Endorses for courses</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:27:46 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6590</guid>
		<description><![CDATA[During a 5-hour traffic delay on the way to the Ryder Cup, two Synergists entered into a debate about the greatest Sports Marketing Innovation of the last 50 years. What started in the back of the car, turned into our own private mission to find the answer. We invited suggestions from the public, debated the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synopsis-march-2011-endorses-for-courses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Is sharing really caring?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101007/is-sharing-really-caring/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101007/is-sharing-really-caring/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 07:16:21 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5410</guid>
		<description><![CDATA[I&#8217;ve just returned from a fabulous week at the Celtic Manor in Wales for golf&#8217;s most special event: the Ryder Cup. Now, I enjoy golf, but this is much more than that. Indeed, it could be anything you want it to be; culture, sport, rivalry or mud. Or many other things for that matter. I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101007/is-sharing-really-caring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manchester United players enjoy a little Ryder Cup fever</title>
		<link>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 12:43:19 +0000</pubDate>
		<dc:creator>Georgina Taylor</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Anderson]]></category>
		<category><![CDATA[Darren Feltcher]]></category>
		<category><![CDATA[Fabio Da Silva]]></category>
		<category><![CDATA[Graeme McDowell]]></category>
		<category><![CDATA[John O'Shea]]></category>
		<category><![CDATA[Rafael Da Dilva]]></category>
		<category><![CDATA[Wes Brown]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5395</guid>
		<description><![CDATA[Torrential rain all week in Manchester, followed by one glorious sunny Thursday, meant only one thing&#8230;&#8217;The Betfair Player Challenges’ were in town and heading to Carrington. At 7.00am a combined team of Betfair and Synergy boarded the train at London Euston and headed to Carrington, Manchester United’s training ground. With the sun shining it was [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101005/manchester-united-players-enjoy-a-little-ryder-cup-fever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Reasons Why The Ryder Cup Is A Sports Marketing Phenomenon</title>
		<link>http://www.synergy-sponsorship.com/blog/20100930/10-reasons-why-the-ryder-cup-is-a-sports-marketing-phenomenon/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100930/10-reasons-why-the-ryder-cup-is-a-sports-marketing-phenomenon/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 18:19:58 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Celtic Manor]]></category>
		<category><![CDATA[Colin Montgomerie]]></category>
		<category><![CDATA[Corey Pavin]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Ryder Cup 2010]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>
		<category><![CDATA[Sports Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5360</guid>
		<description><![CDATA[Regular visitors to this parish will know that previously I&#8217;ve written several posts about what I believe is one of the most important and most overlooked trends in modern sports marketing: NPD. The creation of new and re-invented events and formats has been a seismic force shaping the sports marketing business worldwide for years: the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100930/10-reasons-why-the-ryder-cup-is-a-sports-marketing-phenomenon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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