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	<title>Synergy Blog &#187; Formula 1</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>What&#8217;s the greatest modern sports marketing innovation? New: Patrick Nally, founder of modern sports sponsorship, enters the debate</title>
		<link>http://www.synergy-sponsorship.com/blog/20101202/the-synergy-interview-patrick-nally/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101202/the-synergy-interview-patrick-nally/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 19:02:13 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Patrick Nally]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6099</guid>
		<description><![CDATA[Who better than Patrick Nally, for many the originator of modern sports sponsorship, to offer the latest contribution to our &#8216;What&#8217;s the Greatest Sports Marketing Innovation?&#8217; debate? Earlier this week Patrick threw his hat into the ring, not only offering us insight into his role in the inception of the industry, but also to give us his own nominations for the top spot. In a [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101202/the-synergy-interview-patrick-nally/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who should make the BBC Sports Personality of the Year Shortlist?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:09:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[BBC Sports Personality of the Year]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[World Cup 2010]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5912</guid>
		<description><![CDATA[‘Tis the month for a good debate – you only have to click here to see the ongoing and lively discussions generated on our global poll to find the greatest sports marketing innovation of modern times. With just over a month until this year’s BBC Sports Personality Awards, it’s right about now that I, along with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/who-should-make-bbc-sports-personality-of-the-year-shortlist/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>What&#8217;s The Greatest Sports Marketing Innovation? New: Professor Simon Chadwick on why it&#8217;s Red Bull Sport &#8211; and why big often starts small</title>
		<link>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 12:43:03 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Indian Premier League]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Professor Simon Chadwick]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[What is the greatest sports marketing innovation?]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5863</guid>
		<description><![CDATA[If you ask industry experts or observers of sport to identify the greatest ever sport marketing innovation, it is reasonable to assume the resultant list would consist of the usual suspects: probably something executed by Red Bull, Nike, or Real Madrid; or perhaps one of the many Mark McCormack-inspired sport marketing initiatives. Such innovations are often iconic, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101112/what-is-the-greatest-sports-marketing-innovation-new-professor-simon-chadwick-on-why-its-red-bull-sport-and-why-big-often-starts-small/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the Greatest Sports Marketing Innovation of Modern Times? You decide.</title>
		<link>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 13:51:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Air Jordan]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Extreme Games]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Mark McCormack]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Pay per view]]></category>
		<category><![CDATA[Shirt sponsorship]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Superbowl]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5666</guid>
		<description><![CDATA[A few weeks ago, Tim Crow and I found ourselves sat in the back of a car on a stationary motorway for five hours. A lot of filling time by anyone’s standards, but we turned to one debate which actually not only filled the five hours, but is still going - what is the greatest modern sports marketing innovation? [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/feed/</wfw:commentRss>
		<slash:comments>54</slash:comments>
		</item>
		<item>
		<title>Stillborn: the British Grand Prix at Donington</title>
		<link>http://www.synergy-sponsorship.com/blog/20091120/stillborn-the-british-grand-prix-at-donington/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091120/stillborn-the-british-grand-prix-at-donington/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 10:37:55 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[British Grand Prix]]></category>
		<category><![CDATA[Donington]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2748</guid>
		<description><![CDATA[I was saddened to see that Donington Ventures Leisure Ltd has gone bust. Amid all the furore about the location, and very existence, of the 2010 British Grand Prix it has been easy to forget that DVL had a vision that extended far beyond a single race in the F1 calendar. DVL CEO Simon Gillet [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091120/stillborn-the-british-grand-prix-at-donington/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jenson moves F1 closer to World Cup of Motorsport</title>
		<link>http://www.synergy-sponsorship.com/blog/20091118/jenson-moves-f1-closer-to-world-cup-of-motorsport/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091118/jenson-moves-f1-closer-to-world-cup-of-motorsport/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 15:35:03 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[World Cup of Motorsport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2740</guid>
		<description><![CDATA[Formula One pits nation vs nation in A1GP copycat shock! Some time ago, I recommended to FOTA that it adopt some of the infrastructure of A1GP (the self-styled World Cup of Motorsport), were it to start a breakaway series, which was a topic being discussed earlier in the 2009 season by the F1 teams&#8217; representative body. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091118/jenson-moves-f1-closer-to-world-cup-of-motorsport/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jenson – the latest PR dream</title>
		<link>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 13:29:13 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[BBC]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2549</guid>
		<description><![CDATA[Jenson Button had a dream last Friday night that he would have a bad qualifying session in Brazil but do enough in the race to win the F1 World Championship. And so he did. Button added his name to the history books over the weekend. The first ever English back-to-back world championship win the sport [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Will A1GP&#8217;s old clothes help F1 prosper?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090921/will-a1gps-old-clothes-help-f1-prosper/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090921/will-a1gps-old-clothes-help-f1-prosper/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 11:58:41 +0000</pubDate>
		<dc:creator>Scott Garrett</dc:creator>
				<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2284</guid>
		<description><![CDATA[I always liked the idea of A1GP. Even as a Formula One purist, employee and fan, the idea of competing for one&#8217;s country as the zenith of an athletic career is a concept I understand. And it&#8217;s a concept I am happy to support with my heart, my voice and my wallet every time I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090921/will-a1gps-old-clothes-help-f1-prosper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you were a Renault sponsor, would you want to carry on?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090918/if-you-were-a-renault-sponsor-would-you-want-to-carry-on/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090918/if-you-were-a-renault-sponsor-would-you-want-to-carry-on/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 08:45:38 +0000</pubDate>
		<dc:creator>Roberto Colandangelo</dc:creator>
				<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Press Clipping]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2280</guid>
		<description><![CDATA[Scott Garrett comments in The Guardian on the continuing fallout from the Renault F1 cheating case. To read the article, click here]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090918/if-you-were-a-renault-sponsor-would-you-want-to-carry-on/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When there&#8217;s nothing new to say, don&#8217;t say anything at all</title>
		<link>http://www.synergy-sponsorship.com/blog/20090917/when-theres-nothing-new-to-say-dont-say-anything-at-all/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090917/when-theres-nothing-new-to-say-dont-say-anything-at-all/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 11:49:47 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2268</guid>
		<description><![CDATA[Reading through my daily Google News Alert I came across a press release from Endsleigh Car Insurance issued Sunday last where, according to the headline, Endsleigh ‘looks ahead to the rest of Formula 1 Grand Prix 2009 season’. What followed was a short summary of Michael Schumacher’s failed return to Grand Prix racing, Luca Badoer taking [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090917/when-theres-nothing-new-to-say-dont-say-anything-at-all/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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