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	<title>Synergy Blog &#187; Football</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Betfair presents Man Utd Live</title>
		<link>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:11:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20120124/</guid>
		<description><![CDATA[Betfair is constantly pushing the envelope to find innovative ways of using their sponsorship assets. Whether that is quirky player challenges to capitalise on the sporting agenda, a ten pin bowling viral showcasing Betfair’s mobile offering (see video below), or a pioneering deal to place QR codes on GB’s beach volleyball players’ bottoms at the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20120125/betfair-presents-man-utd-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; adidas Smart Football</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:14:05 +0000</pubDate>
		<dc:creator>Mike Russell</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111114/</guid>
		<description><![CDATA[What happened The new adidas f50 miCoach is the first &#8216;boot with a brain&#8217;. The new boot integrates a miCoach Speed Cell into a cavity in the sole which captures and records 360 degree movements and key personal performance metrics. The boots capture data including speed, average speed, maximum speed, number of sprints, distance, distance at high intensity levels and active training time, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-adidas-smart-football/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Footballers &amp; Social Media: The World at their Tweet</title>
		<link>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 10:17:26 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111010/</guid>
		<description><![CDATA[As a huge fan of both football and Twitter, I have followed the phenomenon of footballers using the social media platform to talk directly to fans with nothing short of delight (and indeed written, and no doubt tweeted, about it too). From Ryan Babel mocking-up Howard Webb in a Manchester United shirt to Darren Bent [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111010/footballers-social-media-the-world-at-their-tweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>20 Years of the Premier League Infographic</title>
		<link>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 16:41:54 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Premier League]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8602</guid>
		<description><![CDATA[It’s 20 years since the Premier League was launched and to mark the occasion, we’ve put together an infographic suitably laced with factoids illustrating the League’s journey from domestic breakaway to global superpower. Having worked on sponsorships in and around the League since its inception, it’s been an extraordinary journey both to have witnessed and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110810/20-years-of-the-premier-league-infographic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Synergy Loves&#8230; Budweiser Poolballing</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-budweiser-poolballing/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-budweiser-poolballing/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:22:09 +0000</pubDate>
		<dc:creator>David Gerty</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7715</guid>
		<description><![CDATA[What happened? “Same pool rules, same soccer fantasies” says Budweiser as they turned a normally reserved game of pool into a passionate, social nightlife experience for both players and spectators. The concept saw the beer brand setting up 7×3 metre pool tables in various pubs across Buenos Aires inviting teams to go head-to-head as they [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-budweiser-poolballing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Johann Cruyff tore a stripe off adidas</title>
		<link>http://www.synergy-sponsorship.com/blog/20110517/when-johann-cruyff-tore-a-stripe-off-adidas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110517/when-johann-cruyff-tore-a-stripe-off-adidas/#comments</comments>
		<pubDate>Tue, 17 May 2011 15:34:00 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[1974 World Cup]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Holland]]></category>
		<category><![CDATA[Johann Cruyff]]></category>
		<category><![CDATA[Puma]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7624</guid>
		<description><![CDATA[Recently I&#8217;ve spent a lot of time recalling the history of sports marketing and sponsorship. To start 2011, we ran our poll on the greatest sports marketing innovation of modern times. A few weeks ago the Sport Industry Group asked Dom Curran and I to contribute our memories of the last ten years of sport to help celebrate the tenth anniversary of the Sport Industry Awards, which took place last [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110517/when-johann-cruyff-tore-a-stripe-off-adidas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; the new adidas all in campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 10:26:30 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7335</guid>
		<description><![CDATA[What happened? adidas launched what its calling its &#8216;largest ever brand marketing campaign&#8217; and the first to feature adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands together. By using a number of their most popular personalities from across sports and culture adidas has created an impressive campaign which leads off with this ad [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110408/synergy-loves-the-new-adidas-all-in-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moneyball: Why Andy Carroll might be worth £35m</title>
		<link>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 13:27:58 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Andy Carroll]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Champions League]]></category>
		<category><![CDATA[Kevin Keegan]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Moneyball]]></category>
		<category><![CDATA[New York Yankees]]></category>
		<category><![CDATA[Oakland A's]]></category>
		<category><![CDATA[Philip Seymour Hoffman]]></category>
		<category><![CDATA[Sabermetrics]]></category>
		<category><![CDATA[World Series]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6458</guid>
		<description><![CDATA[The Twittersphere was buzzing yesterday, and the question everyone was asking was: how can Andy Carroll be worth £35m? The general consensus was that he wasn’t worth that amount of money and that the footballing world had gone crazy. Maybe the conventional wisdom is correct. But one thing “Moneyball” (in my opinion the best Sports [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110201/moneyball-why-andy-carroll-might-be-worth-35m/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Lawrence of Arabia&#8217;s global vision for London Wasps</title>
		<link>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 19:44:18 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[grass roots sport]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6426</guid>
		<description><![CDATA[The decision on the future of London&#8217;s Olympic Stadium is imminent, with uproar at Tottenham Hotspur&#8217;s proposal to demonlish the stadium and build a new one. But London is not the only cosmopolitan metropolis, hungry to host major international events and build a lasting legacy for sport in the community, with a purpose built stadium [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110131/lawrence-of-arabias-global-vision-for-london-wasps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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