One year from now, the world’s biggest football tournament kicks off in Brazil. Okay, so football may not be coming home (and won’t be doing so for the foreseeable future), but in 2014 it’s going to spend the summer at its flamboyant South American penpal’s place.

Ahead of the inevitable slew of campaigns from FIFA sponsors, partners of the competing national teams, World Cup ambushers and those brands simply exploiting the global obsession with all things ball-kicky, we thought it an appropriate time to put the question to the floor: what’s the best football commercial of all time?

There’s almost inevitably a knee-jerk shortlist this question generates, with the words “Nike Airport” passing most people’s lips in our office, but I’m keen that we think deeper to see whether this TVC really does stand head and shoulders above the rest of the field. It might be an official sponsor like Visa (FIFA) or Carlsberg (England), a connected ambush play from Pepsi, or just a brilliant use of football’s innate humour and connection to the national psyche (potentially totally unrelated to a tournament such as the World Cup), like John Smith’s Peter Kay Have It ad.

Of course, defining the best inevitably draws attention to the worst examples: the shoddy nemeses that help highlight everything that’s right about the really good executions. These polar opposites demonstrate that it’s not as easy as putting a ball, a fan or a famous player into a scenario to relevantly connect with an audience – after all, football fans are a cynical lot, aren’t they?

Here’s an initial taster of some of the best and worst ads out there – the would-be champions versus the relegation candidates, if you like.

Three of the Best:

Official Sponsor: Coca-Cola Rivalidades

Tournament Ambush: Nike Take it to the Next Level

Using Football: John Smith’s Have It

Three of the Worst:

Official Sponsor: Mars Work Rest Play Your Part for England

Ambush: Pringles Pringooooals

Using Football: TJ Hughes Wayne Rooney’s Brother

So, what do you think? Send us your Top and Bottom 3 examples of football TVCs, either by dropping their YouTube links in the comments section below, or by tweeting them to @yonnex101, using the hashtags #BestFootyAds or #WorstFootyAds, respectively.

Again, they don’t necessarily need to be World Cup-related: what about the big partnership launches (Vauxhall and England), Champions League executions (like Mastercard or Heineken), or just amazing examples of footballers or the sport itself being used to help turn fans into customers…for better or for worse. And don’t be restricted to UK examples – some of the best examples of creativity have come from emerging markets, for whom the passion for the sport is equally as strong.

We’ll publish the walls of fame and shame here, on July 13 – one year to go before the 2014 FIFA World Cup Final is played.

Who makes your starting XI, and which brand’s behaviour has put them on the transfer list? All will be revealed…

By Jonathan Izzard on June 12th, 2013

Tags: Advertising, Ambush campaign, Ambush Marketing, Brand marketing, Brazil 2014, Broadcast sponsorship, Default, Football, Football Sponsorship, Sponsorship, World Cup, World Cup Sponsorship, YouTube

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by Bruno Scartozzoni and Guilherme Guimarães

Alongside the 2014 FIFA World Cup, Neymar has been the biggest news in Brazilian football in the last few years, and one of the hottest topics in Brazilian advertising and marketing too. And now, with his move from Santos to FC Barcelona, his stage has moved from Brazil to Europe and, maybe, the world.

Neymar is part of a generation of Brazilian players that, despite some very talented names, lacks the quality of Romário, Ronaldo, Rivaldo and Ronaldinho. He is still too young to already be considered part of this pantheon, but Brazilians hope he will get there soon.

On the other hand, Neymar is already a phenomenon in Brazilian brand marketing. It’s almost impossible to turn the TV on in Brazil and not encounter him. He’s everywhere, in every category: Nike, Panasonic, Unilever, Volkswagen, Santander and six other brands currently count on Neymar’s image to drive their brand and business in Brazil. And now, according to his new management, his next target is international budgets.

Mentos, the confectionary brand, was the most recent to announce Neymar as its face in Brazil. They did it last week, at the same time he was signing the contract with Barcelona. Asked about the fact that the player was leaving Brazil, Henrique Veloso Romero, the company’s president, said that it didn’t matter where he’s living or playing, because Mentos is associating its brand with Neymar’s story.

Actually, Neymar’s story is part of a traditional Brazilian fairytale of the poor boy who becomes a global football star. The same thing happened to Pelé, Ronaldo and Ronaldinho, and all of them got the attention of Brazilian consumers. That’s the reason why the Brazilian media is doing 24/7 coverage of Neymar’s new life in Barcelona: the arrival at the airport, the clothes he is wearing, the Spanish fans, his girlfriend’s reactions, and so on. In this context his football skills appear to be secondary.

No one can question Neymar’s appeal to brands and consumers. He has a good story to tell, bags of charisma, and the skills to score goals and deal with the media at the same time. The problem is that so far no brand has found some white space within the ‘Neymar brand’ to communicate something unique and different. He is everywhere, but he is always doing the same kinds of testimonial and campaign.

Brand managers must consider that Neymar is an asset that carries some very characteristic values – goals, youth, irreverence, parties, beautiful women, trendy hairstyle, fairytale story etc. – but that these values can’t apply to every possible brand, category and strategy, especially when so many other brands are using him in the same way.

And there are alternatives! A recent survey asked Brazilians which values footballer and non-footballer athletes convey, and the results were very interesting. Football players are usually associated with popular values and a Brazilian spirit. On the other side, athletes outside of football are more associated with trust, intelligence, beauty, modernity, and dressing well. Of course Neymar is an exception and can bring many of these values with him, but this research proves that football and football players – in particular Neymar – are not always the answer to brands looking to work with sports in Brazil.

Note: Neymarketing is a term coined by our friend and partner Tim Crow.

Bruno and Guilherme are partners at Ativa Esporte, the Brazilian sports marketing consultancy which is Synergy’s partner in Brazil.

By Synergy on June 11th, 2013

Tags: Advertising, Brand marketing, Brazil, Brazil 2014, Brazil 2014 Sponsorship, Brazil 2014 Sponsorship Consultants, Football, Football Sponsorship, Rio 2016, Rio 2016 Sponsorship, Rio 2016 Sponsorship Consultants, Sponsorship, Sponsorship consultancy, World Cup, World Cup Sponsorship, World Cup Sponsorship Consultants

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by Bruno Scartozzoni and Guilherme Guimarães

Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but there are many other things that one needs to understand about the country. Yes, Brazil is a great country, and it’s getting better, but there are a lot of unsolved problems, especially in social development.

This explains in part why the Brazilian sports industry has been able to create great campaigns using football, our main passion, as a way to make people aware of important causes.

We referenced one of these brilliant ideas, ‘My Blood Is Red And Black’, in our Top 5 Brazilian Sports Marketing Campaigns Of 2012. Penalty, the Brazilian sports brand, and Vitória, the red and black football club from Bahia, replaced the red in the team’s strip for white, and asked supporters to donate blood. Blood donation increased by 45% in the city and the red stripes returned. Very recently, Penalty won a New York Festivals International Advertising Award Grand Trophy for this brilliant activation.

This year WWF wanted to alert Brazilians to the fact that every four minutes an area equivalent to the size of a football pitch is deforested in the country. During the broadcast of a Brazilian women’s national team match, the green grass started to turn brown. It took 4 minutes to transform the whole pitch in a ‘deforested area’ through special effects. In the end, a caption on screen explained everything to the audience, and WWF websites visits increased by 73%.

Another campaign we love is from our neighbours Paraguay. They too, have a lot of social issues. In particular, around 25% of Paraguayan children aged 4 or under are not registered – in other words, they don’t have an official identity, which is a huge problem. So, during a 2014 FIFA World Cup Qualifying match against Uruguay, in an agreement with UNICEF, the main local TV channels and radio stations broadcast the initial minutes without saying names. Each player was just a number. After some time the commentators explained what it was about. This campaign occurred during the presidential elections, and resulted in the two main candidates promising to address the matter.

Brazil and Latin America have a huge potential to address social issues through sport. Clubs, athletes, governing bodies, sponsors, media, and NGOs should work together and create more campaigns like these. Of course, sport won’t solve everything, but it can be a great kick-off to drive awareness and create a pathway to action.

Bruno and Guilherme are partners at Ativa Esporte, the Brazilian sports marketing consultancy which is Synergy’s partner in Brazil.

By Synergy on May 20th, 2013

Tags: Brazil, Brazil 2014, Brazil 2014 Sponsorship Consultants, Football, Football Sponsorship, Rio 2016, Rio 2016 Sponsorship Consultants, Sponsorship, Sponsorship Activation, World Cup, World Cup Sponsorship Consultants

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The merits of a loyal customer base are well explored in consumer marketing. Some suggest that it is 6 to 7 times more  expensive to attract a new customer than retain an existing one, whilst the impact of a longer term relationship on the bottom line is clear to see. Brands will fight tooth and nail to ensure that they retain their share of your wallet.

In the sporting world, rights holders are often guilty of assuming loyalty amongst their consumers – the fans. Sports fans are, on the whole, unique; few would defect to a ‘competitor’ if they felt that they were more successful, that ticket prices were lower or that the overall in stadium experience was of a higher quality. And with decreasing reliance on match-day revenues to generate cash due to the size of broadcast and sponsorship deals, there seems to be little incentive for the rights holder to nurture this relationship.

A ticket – or, more specifically, a season ticket – is an expensive and considered purchase which carries with it a significant opportunity cost. The price elasticity may be less sensitive than with other consumer goods, largely due to the tribal and passionate nature of the average sports fan, but it is still very much a key  factor in decision making. No rights holder wants an empty stadium – it not only contributes to a decrease in overall revenue but begins to devalue their brand.

Step forward the Seattle Sounders of Major League Soccer. The Sounders put the fans at the heart of everything that they do, and what they have created is one of the most sophisticated and well thought out fan engagement programmes that I have seen in any sport.

Now in its second season, the MatchPass programme is helping to create a closer relationship between the club and its 32,000 season ticket holders. Its primary function as a ticketless swipe card for entry into home games is nothing new.  What makes it stand out is the rewards programme that it feeds. The card is swiped at each food, beverage and merchandise transaction to earn points and unlock exclusive rewards such as stadium tours, signed merchandise or a chance meet a player on the field after the match. In addition, members also receive exclusive discounts on the items they buy when using the pass. The card can be preloaded with credit for a completely cashless experience and can be used throughout their CenturyLink Field stadium.

MatchPass is also helping the club to shape positive behaviours, with fans encouraged to arrive 30 minutes or more before kick off for an early-bird points bonus.

The Sounders are not just improving their relationship with their supporters but also making themselves a more attractive proposition for sponsors. Data collected provides valuable customer insights into purchasing habits and match-day behaviour, whilst reward programmes can help to encourage product trial and generate loyalty – extending the relationship outside of the match-day environment.

Rights holders around the world should take note. You can’t assume loyalty. You need to earn it.

By Tom Whiteside on April 24th, 2013

Tags: Advertising, Barclays Premier League, community, Default, Football, Football Sponsorship, Sponsorship consultancy

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We remember them, we loved them, and now the Corinthians are back. The Capital One ‘Superstars’ social media campaign re-launched the famous big-head-little-body Corinthian models, by giving football fans the chance to be one of 1,000 to win a Corinthian in their own likeness. And who better to act as Head Of Quality Control than Craig Robinson, owner of Britain’s biggest Corinthians collection!

To launch his new role, Synergy set Craig up to speak with the media about his collection of over 5,000 of the little chaps and tell us how they came to feature so prominently in his life. As I entered Craig’s house, I was overwhelmed by all the little faces staring back at me from Craig’s purpose-built, football terrace style cabinet.

After instantly spotting Junichi Inamoto, the sole representative in the cabinet from my team, Fulham FC, Craig took me on a trip through retro football icons such as Temuri Ketsbaia, Marc Overmars and even Gabriel Batistuta. Craig then spoke with the media about the day in 1995 when he began his collection with an Alan Shearer model bought from Woolworth’s. Craig described it as a simple case of a young lad seeing something and saying “I have got to have that”.

When asked to name his favourite model, Craig unhesitatingly replied that this was of course Ruel Fox. Craig is not only a huge Corinthians fan but also an avid Newcastle United supporter, and Fox was his favourite player as a child. After meeting Ruel, Craig then introduced me to the most sought-after member of his collection, ex-Arsenal player Stefan Schwarz. The Swede may seem an odd choice for this accolade, but it turns out that the manufacturing of the player’s model was cancelled at an early stage, and only a handful were made. Craig in fact received him through the help of a Dutch collector, who knew that Craig needed Schwarz to complete his set. And as Craig continued to discuss the network of collectors around the world, I sensed a real community spirit. This is serious business however, and Craig’s collection is insured for £25,000.

After a final few minutes spent gawping at the likes of Faustino Asprilla and Stig Inge Bjornebye, we finally left Craig in peace, sure in the knowledge that Capital One had put his passion firmly back on the map. Coverage of the interview featured widely in the media, including this great piece in the Mail.

By Luke Auty on April 17th, 2013

Tags: Default, Facebook, Football, Football Sponsorship, Sponsorship Activation, Sponsorship consultancy, Sponsorship consultants

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by Bruno Scartozzoni and Guilherme Guimarães

Earlier this month it was announced that Itaipava, the third biggest beer company in Brazil, had become the naming rights sponsor of Arena Fonte Nova, the 2014 World Cup stadium for Salvador in north-eastern Brazil, and the first of the new generation of Brazilian sports arenas to successfully sell its naming rights sponsorship.

Despite several previous naming rights sponsorships of concert venues and movie theaters, naming rights sponsorship in sports is still rare in Brazil. Prior to the Itaipava Arena, the only other Brazilian football stadium to have a branded name was Kyocera Arena, of Atlético-Paranaense in Paraná, which was sponsored from 2005 for R$2m per year but discontinued after 2008.

The main reason for this is that Globo, the dominant Brazilian TV network, has a policy of not using brand names in its sports coverage. It’s a policy applied to almost everything it covers, and brands usually cite this as a reason why naming rights sponsorship in Brazil is a poor investment.

Just after the Itaipava announcement, for example, Visa’s Ricardo Fort tweeted

Globo is considering changing its ‘no brands’ policy, on the condition that it receives a percentage of every contract involved. If it happens, this would fuel the naming rights market in Brazil, but Itaipava had other reasons for naming the Arena Fonte Nova. Primarily, Itaipava is opening a new factory in Bahia, close to Salvador, and naming the region’s most important stadium is part of its strategy to connect with local consumers, engage staff and steal marketshare from its main rivals Ambev and Kirin Schin. But also, the deal ambushes Ambev’s FIFA World Cup sponsorship, especially if Itaipava can make the new stadium name stick with consumers and thus sidestep FIFA’s policy of de-branding sponsored stadiums which host World Cup matches.

Another interesting fact is the Itaipava Arena financial details: R$ 10 million per year over 10 years – almost 70% more than most estimates expected.

Now, there are strong rumours in the media that Itaipava and Allianz are negotiating to name Corinthians’ new stadium in São Paulo for a R$400 million investment (R$20 million per year for 20 years), with Allianz looking most likely.

So it seems the naming rights market in Brazil could be about to take off, and that companies are starting to understand that there is much more to it than brand visibility. But the big question, as we’ve said before, is can sponsors make it pay back?

Bruno and Guilherme are partners at Ativa Esporte, the Brazilian sports marketing consultancy which is Synergy’s partner in Brazil.

By Synergy on April 17th, 2013

Tags: Brazil, Brazil 2014 Sponsorship, Brazil 2014 Sponsorship Consultants, Default, Football Sponsorship, Naming Rights, Rio 2016 Sponsorship, Rio 2016 Sponsorship Consultants, Sponsorship, World Cup Sponsorship, World Cup Sponsorship Consultants

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A relaxing Easter weekend, a sleepy Bank Holiday Monday – the perfect time to catch people off-guard. April Fools’ Day rolled around and, as in previous years, punters had their collective wits tested by brands and news outlets looking to have a bit of fun. This year there were three distinct types of April Fool, making it all the more difficult to gauge what was veritable truth and what was strange enough to be fiction.

The first of these were the brand-led April Fools that, if executed well, generate great exposure for the brands involved. Virgin Atlantic’s story, featured in the Daily Mirror, proclaimed that pioneering bosses at the airline were introducing jets with glass floors to create a ‘walking on air’ experience, enabling passengers to see the world below them. The Fool even went so far as to suggest that permission had been secured to divert the planes’ flight path north over Loch Ness.

Hotels.com plumped for a royally Foolish prank, claiming that the Belgian Suite at Buckingham Palace was now available for hire at the princely sum of £10,000 a night. The Fool overplayed itself somewhat by offering the chance to ‘breakfast with the Royals’, but secured Hotels.com a good spread in the Daily Express. The award for the oddest brand-led Fool however should certainly go to Asda, who announced the launch of their Fifty Shades of Grey toilet paper. This bizarre claim featured in the Daily Mail and detailed that each shade of the new range had been named after one of the eponymous hero Christian Grey’s traits.

And BMW, pioneers of the April Fool ad, unveiled the P.R.A.M. (Postnatal Royal Auto Mobile), a new model to appeal to all those yummy mummies out there, with an email address for enquiries to one Joe King.

To much acclaim, however, the winner has to be Google, which announced their ‘Google Nose’ innovation. The alleged new function invited viewers to smell what they saw on screen, creating the first ‘emanation experience’. Some even petitioned Google to make this dream a reality after realising they’d been had.

The second variety of April Fools dared to dream a little less but focused more on creating a Fool that was genuinely believable: the journalist-concocted ‘fake’ news story. The team at the Daily Telegraph exemplified this, putting forward a Coalition plan to introduce door-to-door teams to monitor light usage and ensure Britain switches off to save energy in these times of austerity. The Fool even featured the creation of a new role of ‘Light Tsar’ to enforce the project on a national level.

More light-hearted still was The Guardian’s suggestion that they would be distributing ‘Guardian goggles’ that give people a more liberal outlook when reading – proving that even the most morally upstanding of newspapers can still laugh at themselves. Channel 4 News got in on the action too, announcing that Boris Johnson had mixed up his dates and would be entering the by-election triggered by David Miliband’s resignation as an MP. Twitter added their idea to the pile, claiming that they were to begin charging Tweeters for using vowels.

The third style of Fool were those that were in fact not April Fools’ Day stunts at all, but instead weird and wacky stories designed to throw the reader off track – a dummy pass if you will.

The most convincing of these featured in The Times. This stated that NASA was hatching a plan to put $2.6bn into a robotic system that would harness an asteroid and drag it to the moon for scientific research. This was in fact TRUE. Indeed, many thought that reports that Prime Minister David Cameron had clambered into a brook to rescue a trapped sheep were too ridiculous to be valid but this story was also confirmed to be FACT.

Our own sponsorship sector saw fewer Fools than usual this year with the Synergy offering of Extendable Goal Posts for Extra Time in the Capital One Cup 2013/14 leading the way. Featuring on the back page and a full page inside The Sun on Monday, the prank alleged that due to the demands of American executives at sponsors Capital One, a rule change would see bigger goals used in Cup games next season after 90 minutes to avoid stalemates and make the periods more exciting. Talksport also put together a football themed Fool. This one centred on the managerial farce at Chelsea this season and alleged that Roman Abramovich would be taking charge of his Chelsea team as Head Coach from next season.

After so much mischief in the press in one day, readers will have returned to work casting a critical eye over stories making the headlines. But one thing is for sure…that cynical edge will have worn off by this time next year.

Happy April Fools’ Day.

By Luke Auty on April 3rd, 2013

Tags: Advertising, Communications, Content, Digital marketing, Football, Football Sponsorship, Public relations, Sponsorship, Synergy

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On June 1 2012, Capital One embarked on their first major UK sponsorship when it was announced the credit card company had entered into a 4-year agreement with The Football League, and thus the Capital One Cup was born.

Synergy has been with Capital One every step of the way, from creating the sponsorship strategy to identifying the League Cup as the best property and activating it during the first season – and what a first season it has been!

League Two side Bradford City created the story of the competition, knocking out Premier League sides Wigan, Arsenal and Aston Villa to reach the Final. However, on the day it was Swansea City who finally overcame the underdogs, with the Swans beating the Bantams 5-0 to win their first major cup in the club’s Centenary year. Despite the match being a rather one-sided affair, the atmosphere in Wembley Stadium and enthusiasm of all the fans was electric up to and beyond the final whistle, when Fabrice Muamba, Capital One’s chief guest, handed the Trophy to Swansea City skipper Ashley Williams.

The Football League has always described the climax of The League Cup as being ‘The Fans’ Final’, and this statement was truly brought to life in 2012/13, not only by the uniqueness of the Final line-up, but also by Capital One as the title sponsor, who fully embraced this philosophy, to surprise, delight and reward the fans every step of the way, from Round 1 right through to Wembley.

Throughout the season, Synergy helped Capital One deliver fan experiences at Swansea, Bradford, Aston Villa, Liverpool, Chelsea and Manchester United. These experiences ranged from attending team training to interviewing players, watching a match with the commentary team or even being pitchside during a game.

The Synergy PR team, meanwhile, embarked on two trophy tours, organised a penalty shoot-out between The Sun and the invincible Bradford City squad, provided breakfast and entertainment for Bantams fans as they queued around the block for semi-final tickets, enlisted the help of Kevin Keegan to launch our own tension-releasing spray, Je l’aimerai, (“I’d love it”) AND laid on free coaches for Middlesbrough fans as they were drawn in their 12^th consecutive away match.

But Capital One and Synergy didn’t stop there, because the Final was to act as the biggest Thank You the fans had seen yet.

Sunday 24^th February saw every single one of the 70,000 fans at Wembley Stadium receive a free club-branded flag when they reached their seat, which were waved with pride throughout the match.

2,000 Fans – 1,000 from each club – were transported to the Final free of charge on the ‘Capital One Convoy’, activity which was again amplified through PR via Synergy’s use of Bantams’ coach Steve Parkin with the ‘Parkin the Coach Challenge’.

Additionally, 20,000 Capital One branded giveaways, including headphones, mobile phone covers and signed shirts and balls were given away as instant gifts to match-going fans on Wembley Way.

In our 30 years’ experience working on title sponsorships, we’ve never seen more media engagement with the sponsorship. One Sky Sports presenter described the day as “the most talked about Cup Final in years”. Not bad for Year 1!

The big question is how do Capital One make Year 2 even bigger and better. We’re on the case – after a well-earned beer or two, of course.

By Charlotte Smith on February 27th, 2013

Tags: Communications, Default, Experiential marketing, Football, Football Sponsorship, Sponsorship, Sponsorship consultants, Synergy

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by Bruno Scartozzoni and Guilherme Guimaraes

Last week FIFA and the Brazilian government were going to celebrate 500 days to go to the 2014 FIFA World Cup, with a big press conference to present their aspirations for the tournament, a lot of facts and figures related to the investment in stadia and infrastructure, and the official tournament poster. Naturally however, the event was cancelled because of the Santa Maria tragedy, where over 200 people died in a fire at a local nightclub. It shocked the country and the world, and celebrations were the last thing on any Brazilian’s mind.

Three days later, an official video with a compilation of work to date was released, together with the tournament poster (pictured above).

Brazil is now within touching distance of hosting the FIFA World Cup for the second time in the country’s history (the first being back in 1950) but interestingly, the man on the street is feeling both excited and slightly concerned at the same time. In spite of constant reassurance from the government that everything will be ready by the kick-off in 2014, the average Brazilian still has a lot of doubts.

Whilst there are some very big players working on the organization and infrastructure, corruption scandals in the past mean the people are still rather sceptical. Right now only two venues are complete, and the original budget has increased significantly.

That said, there is also some good news for the people. Mano Menezes, the former Brazil Team manager, who had the backing of neither media nor fans, has been sacked, and replaced by Luiz Felipe Scolari. ‘Big Phil’ took the Seleção to glory at the 2002 FIFA World Cup, and the Brazilian people still regard him as a winner.

What strikes us the most is that up until now almost every FIFA World Cup sponsor has been very quiet. The most active of the group is Brahma (the local AB InBev beer brand), which has launched a campaign to fight any ‘national pessimism’. The brand reminds consumers that Brazil is going to stage the biggest party in history, and that any cynicism or worries will be long forgotten. This activation featured in our list of the top 5 Brasilian sports marketing campaigns of 2012 back in December.

Itaú, the country’s biggest private bank, also began their World Cup 2014 campaign last year, but have, so far, failed to create the same kind of buzz generated by Brahma.

With the FIFA Confederations Cup approaching fast, and a new ticket sales record just set, it is clear that there’s palpable excitement amongst Brazilians about the upcoming events. We might like to criticize our country, but that’s just a cultural thing: most importantly, we are also very proud of hosting these global events. So, for brands there’s plenty of scope to take advantage of this warmth.

For most Brazilians hosting the World Cup is a dream, and 500 days from now the dream will come true!

Bruno and Guilherme are partners at Ativa Esporte, the Brazilian sports marketing consultancy which is Synergy’s partner in Brazil. 

By Synergy on February 6th, 2013

Tags: Brazil 2014, Brazil 2014 Sponsorship, Brazil 2014 Sponsorship Consultants, Default, Football Sponsorship, Rio 2016, Rio 2016 Sponsorship, Rio 2016 Sponsorship Consultants, Sponsorship, Sponsorship consultants, World Cup, World Cup Sponsorship, World Cup Sponsorship Consultants

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By Oli Richards on February 1st, 2013

Tags: Athletics, Blogging, BMW, Brand marketing, Branded content, Brazil 2014, Broadcast sponsorship, Commonwealth Games, Communications, Consultancy, Content, Cricket, Digital marketing, Engine, Football, Football Sponsorship, Glasgow 2014, grass roots sport, London 2012, London 2012 sponsorship, Manchester United, Olympic sponsorship, Olympics, PR, Public relations, RBS 6 Nations, Rugby, Rugby World Cup, Ryder Cup, Sponsorship, Synergy

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