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	<title>Synergy Blog &#187; Film</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>The Jameson Apartment</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:08:49 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>
		<category><![CDATA[Film sponsorship]]></category>
		<category><![CDATA[jameson]]></category>
		<category><![CDATA[Jameson Irish Whiskey]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111118/</guid>
		<description><![CDATA[To celebrate the 55th BFI London Film Festival and Jameson&#8217;s third year as &#8216;Official Spirit&#8217;, the brand introduced The Jameson Apartment, a pop-up cinematic speakeasy in the heart of London’s Soho. Synergy’s role was to maximise PR communication around the Jameson Apartment through different media, including print and social media channels. The ultimate aim of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Memories are made of this</title>
		<link>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 15:07:01 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[memorabilia]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Memorabilia. The ultimate demonstration of fully committed fandom, right? Now I’m not talking about the typical million-odd replica shirts sold each year by Manchester United; I don’t even mean the larger share of these that sell featuring a certain Wayne Rooney’s name and number on the back; no, I’m talking about the real up-close-and-personal stuff: [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111004/memories-are-made-of-this/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Jameson Empire Awards 2011</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:39:57 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7454</guid>
		<description><![CDATA[Jameson did it in sixty seconds&#8230; Well almost. Just one weekend at least. One weekend, two red carpets, twelve countries, nineteen Awards handed out and more celebrities and international press than you could shake a stick at. On Friday 25th March, Jameson Irish Whiskey held the Done in Sixty Seconds Competition Global Final at the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/the-jameson-empire-awards-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; &#8216;Limitless&#8217; viral campaign</title>
		<link>http://www.synergy-sponsorship.com/blog/20110420/synergy-loves-limitless-viral-campaign/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110420/synergy-loves-limitless-viral-campaign/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:32:12 +0000</pubDate>
		<dc:creator>Jonathan Izzard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Bradley Cooper]]></category>
		<category><![CDATA[Limitless]]></category>
		<category><![CDATA[NZT]]></category>
		<category><![CDATA[Robert De Niro]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7411</guid>
		<description><![CDATA[What happened? To coincide with the release of Limitless, the new thriller starring Bradley Cooper and Robert DeNiro, Relativity, the film&#8217;s production company, commissioned a smart and differentiated viral campaign encompassing digital, outdoor and, well, digital outdoor media. Why we like it: As a movie whose premise revolves around NZT, a pill that allows anyone [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110420/synergy-loves-limitless-viral-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; The Orange BAFTAs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:26:46 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6990</guid>
		<description><![CDATA[What happened? The Orange BAFTAs took place took place on Sunday 13 February 2011.  The sponsorship is well established and for 2011 the brand once again created an interesting and engaging sponsorship activation campaign. Below follows the brief highlights of the 2011 campaign. 1.The Flickometer The Flickometer is a really visual adaptation of a Twitter Cloud to show real time content [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>#FollowFriday: Oscars special</title>
		<link>http://www.synergy-sponsorship.com/blog/20110225/followfriday-oscars-special/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110225/followfriday-oscars-special/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 15:28:02 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[FollowFriday]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Academy Awards]]></category>
		<category><![CDATA[Sky Premiere]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6773</guid>
		<description><![CDATA[It&#8217;s that time of year again, when the ultimate red carpet is rolled out at the Kodak theatre, just as much gossip is spreading about the designer dresses as the statuettes, and agents are practically selling their children in order to get into the Vanity Fair after-party. It&#8217;s Oscars time. I completely adore this night [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110225/followfriday-oscars-special/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oscar-nominated Tom Hooper launches the Jameson Empire &#8216;Done in 60 Seconds&#8217; Competition</title>
		<link>http://www.synergy-sponsorship.com/blog/20110128/oscar-nominated-tom-hooper-launches-the-jameson-empire-done-in-60-seconds-competition/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110128/oscar-nominated-tom-hooper-launches-the-jameson-empire-done-in-60-seconds-competition/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:25:21 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Done In Sixty Seconds]]></category>
		<category><![CDATA[Jameson Empire Awards]]></category>
		<category><![CDATA[King's Speech]]></category>
		<category><![CDATA[Tom Hooper]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6376</guid>
		<description><![CDATA[The Synergy team got a taste of silver screen excitement on Friday 21st January working with the Jameson’s latest film ambassador, Tom Hooper, Director of Brit film of the moment, The King’s Speech. Tom was being announced as Head Judge for the ‘Done in Sixty Seconds’ competition, sponsored by Jameson Irish Whiskey and part of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110128/oscar-nominated-tom-hooper-launches-the-jameson-empire-done-in-60-seconds-competition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wall Street: Money Never Sleeps &#8211; a (brand) review</title>
		<link>http://www.synergy-sponsorship.com/blog/20101008/wall-street-money-never-sleeps-a-brand-review/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101008/wall-street-money-never-sleeps-a-brand-review/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 09:19:34 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bed Bath & Beyond]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[Brand Cameo]]></category>
		<category><![CDATA[Bulgari]]></category>
		<category><![CDATA[Carey Mulligan]]></category>
		<category><![CDATA[CNBC]]></category>
		<category><![CDATA[Cracker Jack]]></category>
		<category><![CDATA[Ducati]]></category>
		<category><![CDATA[Dunkin Donuts]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[Frito Lay]]></category>
		<category><![CDATA[Gordon Gekko]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[Jack Daniel's]]></category>
		<category><![CDATA[Johnnie Walker]]></category>
		<category><![CDATA[Lay's]]></category>
		<category><![CDATA[Michael Douglas]]></category>
		<category><![CDATA[Money Never Sleeps]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[NYSE]]></category>
		<category><![CDATA[Perrier]]></category>
		<category><![CDATA[Shia LeBeouf]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5476</guid>
		<description><![CDATA[The sequel to Oliver Stone’s classic &#8217;80s Wall Street opens this week in the UK. Subtitled with the proverbial words of greed and profit – Money Never Sleeps – it is, like its predecessor, a movie built on the (unpredictable) value of the dollar. Well, Wall Street’s dollar may have been built on eggshells, but [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101008/wall-street-money-never-sleeps-a-brand-review/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Jameson Empire Awards 2010</title>
		<link>http://www.synergy-sponsorship.com/blog/20100407/the-jameson-empire-awards-2010/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100407/the-jameson-empire-awards-2010/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 18:36:54 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3575</guid>
		<description><![CDATA[The weekend before Easter saw the Synergy team glamming it up and walking the red carpet for our friends at Jameson, in preparation for the 2010 Jameson Empire Awards ceremony in London. For those unfamiliar with the Awards, they are universally considered to be the most fun Awards in the British film calendar. Regularly attended [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100407/the-jameson-empire-awards-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Around the movie industry with a fridge</title>
		<link>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:13:19 +0000</pubDate>
		<dc:creator>Stephanie Branston</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3400</guid>
		<description><![CDATA[Today I find myself feeling especially Irish, buoyed by the news that one of my favourite books, Round Ireland with a Fridge, has been made into a feature film with the author Tony Hawks in the main starring role. This is especially excellent having developed a teenage crush on the main character when I first [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100317/around-the-movie-industry-with-a-fridge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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