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	<title>Synergy Blog &#187; Fashion</title>
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		<title>Synergy Loves&#8230; Nike making a splash with ‘Explosive Water Projections’</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-nike-making-a-splash-with-%e2%80%98explosive-water-projections%e2%80%99/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-nike-making-a-splash-with-%e2%80%98explosive-water-projections%e2%80%99/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:13:40 +0000</pubDate>
		<dc:creator>Adam Shapland</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[New York Knicks]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Projection]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111111/</guid>
		<description><![CDATA[﻿﻿﻿﻿﻿﻿What happened To mark the launch of Carmelo Anthony’s new “Jordan Melo M8 trainer” Nike showcased some &#8221;mad skillz&#8221; of their own at a surprise night-time show at Pier 54 in New York City. Forget the standard 3D projection, this was an &#8216;Explosive Water Projection&#8217; and a crowd of more than 2,500 people gathered around the Hudson River to watch a three-storey-tall [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-nike-making-a-splash-with-%e2%80%98explosive-water-projections%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Synergy loves&#8230; The Dalmore Brogue</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-the-dalmore-brogue/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-the-dalmore-brogue/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:11:45 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111115/</guid>
		<description><![CDATA[What happened: English handmade tailors Lutwyche partnered with premium Scottish whisky brand, The Dalmore to launch their first tailor-made, luxury men’s shoe. Traditionally known for its tailoring, Lutwyche needed something special to mark the launch their first made-to-measure brogue. Why we Love it: As far as I know this is the first time an alcohol brand has partnered [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111206/synergy-loves-the-dalmore-brogue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Synergy Loves&#8230; ASOS: The Urban Tour</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:06:07 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[London Fashion Week]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What happened? Online fashion retailer ASOS has continued its pioneering digital approach by utilising urban culture to promote its new 2011 Autumn/Winter menswear collection. Through a new online experience, the ASOS Urban Tour uses an interactive platform to showcase its latest range, by zooming in on a variety of street performers including skaters, dancers and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; The Wonderbra trampoline test</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-wonderbra-trampoline-test/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-wonderbra-trampoline-test/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:41:27 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[3D billboards]]></category>
		<category><![CDATA[DB Apparel]]></category>
		<category><![CDATA[Eva Herzigova]]></category>
		<category><![CDATA[Julia Nolan]]></category>
		<category><![CDATA[Sabraine Banando]]></category>
		<category><![CDATA[trampoline]]></category>
		<category><![CDATA[Wonderbra]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8039</guid>
		<description><![CDATA[Wonderbra has, since the Nineties, been delivering us iconic marketing campaigns. When Eva Herzigova stopped traffic in 1994, the lingerie brand’s appeal to both guys and girls was obvious – the boys wanted Eva, the girls wanted underwear that made them look like Eva. Put simply, sex sells. Well, fast-forward to Noughties and that much [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-wonderbra-trampoline-test/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; Glaceau vitaminwater hydrating London Fashion Week</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-glaceau-vitaminwater-hydrating-london-fashion-week/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-glaceau-vitaminwater-hydrating-london-fashion-week/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:27:08 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7072</guid>
		<description><![CDATA[What happened? On 21st February 2011, Glacéau vitaminwater‘s sponsorship of London Fashion Week reached new heights. The brand teamed up with fashion label Burberry and outdoor media owner CBS to treat thousands of Londoners to live streams of the Burberry catwalk show. The Burberry Prorsum autumn/winter catwalk show was screened exclusively live on Coca-Cola&#8217;s iconic [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-glaceau-vitaminwater-hydrating-london-fashion-week/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Synergy loves&#8230; Converse saving London&#8217;s 100 Club</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:26:08 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[100 Club]]></category>
		<category><![CDATA[Converse]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[rock]]></category>
		<category><![CDATA[sponsorship. footwear]]></category>
		<category><![CDATA[The Clash]]></category>
		<category><![CDATA[The Sex Pistols]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6965</guid>
		<description><![CDATA[What happened? London&#8217;s iconic rock venue, the 100 Club, was all set to close earlier this year &#8211; until über trendy footwear brand Converse put their best foot forward and stepped up to the plate. Due to rent increases on Oxford Street, the club, which has hosted the likes of The Clash and The Sex [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-converse-saving-londons-100-club/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ralph Lauren &#8211; Living the Brand</title>
		<link>http://www.synergy-sponsorship.com/blog/20101020/ralph-lauren-living-the-brand/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101020/ralph-lauren-living-the-brand/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 18:26:51 +0000</pubDate>
		<dc:creator>Jessica Enoch</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Ralph Lauren]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5598</guid>
		<description><![CDATA[  On a recent trip to Paris, I came across the Ralph Lauren store on the Boulevard Saint Germain. Tempted across the road for a spot of window shopping, I realised that this was not simply a shop (though it did provide five floors of retail possibilities) but a fully-fledged restaurant too, offering the authentic East [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101020/ralph-lauren-living-the-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ralph Lauren Gang set out to charm American Moms</title>
		<link>http://www.synergy-sponsorship.com/blog/20100820/the-ralph-lauren-gang-set-out-to-charm-american-moms/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100820/the-ralph-lauren-gang-set-out-to-charm-american-moms/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 13:47:53 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Brand Alley]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[children's wear]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[Ralph Lauren]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4819</guid>
		<description><![CDATA[For the past two years, my office pod wall has been adorned with a quotation from Ralph Lauren, torn from a magazine advertisement for fashion website Brand Alley: &#8220;I don&#8217;t design clothes, I design dreams.&#8221; Ever since I first came across it, this kernel of an idea has informed my interest and belief in the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100820/the-ralph-lauren-gang-set-out-to-charm-american-moms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Victoria&#8217;s Secret touchdown with PINK NFL range</title>
		<link>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 08:33:40 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Behati Prinsloo]]></category>
		<category><![CDATA[Candice Swanepoel]]></category>
		<category><![CDATA[Carolina Panthers]]></category>
		<category><![CDATA[Chicago Bears]]></category>
		<category><![CDATA[Dallas Cowboys]]></category>
		<category><![CDATA[Denver Broncos]]></category>
		<category><![CDATA[Miami Dolphins]]></category>
		<category><![CDATA[Minnesota Vikings]]></category>
		<category><![CDATA[New England Patriots]]></category>
		<category><![CDATA[New Orleans Saints]]></category>
		<category><![CDATA[New York Giants]]></category>
		<category><![CDATA[New York Jets]]></category>
		<category><![CDATA[NFL Draft]]></category>
		<category><![CDATA[NFL International Series]]></category>
		<category><![CDATA[Oakland Raiders]]></category>
		<category><![CDATA[Philadelphia Eagles]]></category>
		<category><![CDATA[PINK]]></category>
		<category><![CDATA[Pittsburgh Steelers]]></category>
		<category><![CDATA[San Diego Chargers]]></category>
		<category><![CDATA[San Francisco 49ers]]></category>
		<category><![CDATA[Tampa Bay Buccaneers]]></category>
		<category><![CDATA[Victoria's Secret]]></category>
		<category><![CDATA[Washington Redskins]]></category>
		<category><![CDATA[Wembley]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4509</guid>
		<description><![CDATA[Lingerie brand Victoria&#8217;s Secret yesterday launched their take on NFL merchandise with a brand new collection from their PINK range. The partnership sees two very different brands come together to provide the NFL&#8216;s female audience base with some cute apparel, bringing new customers to the VS PINK brand, and introducing NFL colours into the wardrobes of PINK customers [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100805/victorias-secret-touchdown-with-pink-nfl-range/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Jack Wills Freshers&#8217; Tour, sponsored by&#8230; Jack Wills</title>
		<link>http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 14:09:12 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Jack Wills]]></category>
		<category><![CDATA[universities]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2208</guid>
		<description><![CDATA[Just yesterday at Synergy towers, there was some collective musing going on around how the face of sponsorship could change in the next few decades. And that got me thinking about that ever-elusive demographic &#8211; the 16-24 year olds &#8211; to see how they might be running businesses and consuming media in 25 years&#8217; time. [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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