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	<title>Synergy Blog &#187; FA Cup</title>
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		<title>Synergy loves&#8230; The first joint shirt sponsorship in the English league</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-the-first-joint-shirt-sponsorship-in-the-english-league/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-the-first-joint-shirt-sponsorship-in-the-english-league/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:18:07 +0000</pubDate>
		<dc:creator>Jennifer Mitton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[sheffied wednesday]]></category>
		<category><![CDATA[sheffield united]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110826/</guid>
		<description><![CDATA[What happened? At the end of the 2010/11 season Sheffield United were relegated to the third tier of English football, joining their local rivals Sheffield Wednesday in League One.  Both clubs found themselves without shirt sponsors, with local companies airing concerns over sponsoring just one team for fear of being accused of favouring one over [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synopsis, July 2011 &#8211; Passion Pointers</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/synopsis-july-2011-passion-pointers/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:01:16 +0000</pubDate>
		<dc:creator>Tom Gladstone</dc:creator>
				<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8442</guid>
		<description><![CDATA[Like the vast majority of sports fans watching the events unfold at Royal St George’s, I found myself willing a Darren Clarke victory &#8211; this despite a fairly uneducated £5 pre-tournament punt on Phil Mickelson. The emotional pull of seeing a people’s champion claim the Claret Jug was stronger than the rational tug of reversing [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The FA Cup: Making dreams come true</title>
		<link>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101129/the-fa-cup-making-dreams-come-true/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 15:15:41 +0000</pubDate>
		<dc:creator>Sara Wilson</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[FA Cup 3rd round draw]]></category>
		<category><![CDATA[Kasabian]]></category>
		<category><![CDATA[Noel Gallagher]]></category>
		<category><![CDATA[Oasis]]></category>
		<category><![CDATA[Serge Pizzorno]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6063</guid>
		<description><![CDATA[Flicking through the channels yesterday afternoon I landed on the live FA Cup third-round draw taking place at Wembley. Having been talking about FC United of Manchester only the day before, I thought I&#8217;d watch and see if they were going to get drawn against one of the big guns. Then something else caught my eye. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Seven football sponsorship trends to watch this season</title>
		<link>http://www.synergy-sponsorship.com/blog/20100831/seven-football-sponsorship-trends-to-watch-this-season/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100831/seven-football-sponsorship-trends-to-watch-this-season/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:12:51 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Aon]]></category>
		<category><![CDATA[e.on]]></category>
		<category><![CDATA[England 2018 World Cup Bid]]></category>
		<category><![CDATA[England team sponsorship]]></category>
		<category><![CDATA[FA Cup sponsorship]]></category>
		<category><![CDATA[Football League sponsorship]]></category>
		<category><![CDATA[npower]]></category>
		<category><![CDATA[Sepp Blatter]]></category>
		<category><![CDATA[Standard Chartered]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5003</guid>
		<description><![CDATA[A new football season has kicked off and, for a moment at least, optimism is all around as every club and every fan starts the new campaign with dreams of glory. At the same time, a host of sponsors &#8211; some familiar, but many of them new to football this season &#8211; begin their journeys [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why sports stars don’t love change</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:32:12 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Love Change]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3248</guid>
		<description><![CDATA[When people find out I work in sponsorship, I always get asked two things:   Do you have any decent tickets? Do you have any decent gossip?   There was a time when I had plenty of the latter and little of the former. Unfortunately these days my gossip is about as revealing as a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tic Tac recreate Everton&#8217;s FA Cup goal</title>
		<link>http://www.synergy-sponsorship.com/blog/20090212/tic-tac-recreate-evertons-fa-cup-goal/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090212/tic-tac-recreate-evertons-fa-cup-goal/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 15:13:05 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Tic Tac]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=408</guid>
		<description><![CDATA[In a now infamous incident, during last week&#8217;s live coverage of the Everton v Liverpool FA Cup 4th round replay, ITV cut away to an ad break just before the end of extra time - with the result that while Everton were scoring the winning goal, the fans were watching&#8230;a Tic Tac ad. Oops. Cue irate viewers, ITV apology and acres of coverage. [...]]]></description>
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		<slash:comments>0</slash:comments>
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