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	<title>Synergy Blog &#187; Event management consultants</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>The Jameson Apartment</title>
		<link>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111206/the-jameson-apartment/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 10:08:49 +0000</pubDate>
		<dc:creator>Francesca Gamble</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[BFI London Film Festival]]></category>
		<category><![CDATA[Film sponsorship]]></category>
		<category><![CDATA[jameson]]></category>
		<category><![CDATA[Jameson Irish Whiskey]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111118/</guid>
		<description><![CDATA[To celebrate the 55th BFI London Film Festival and Jameson&#8217;s third year as &#8216;Official Spirit&#8217;, the brand introduced The Jameson Apartment, a pop-up cinematic speakeasy in the heart of London’s Soho. Synergy’s role was to maximise PR communication around the Jameson Apartment through different media, including print and social media channels. The ultimate aim of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Rules of the 4th Era of Sponsorship</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/the-new-rules-of-the-4th-era-of-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:23:56 +0000</pubDate>
		<dc:creator>Carsten Thode</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Sales promotion]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[abcde]]></category>
		<category><![CDATA[social era]]></category>
		<category><![CDATA[Synergy framework]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110825/</guid>
		<description><![CDATA[Sponsorship is dead, long live sponsorship &#160; Those of you who are regular readers of Synopsis may have spotted a pattern. The lead articles are not Synergy’s random musings but rather the building blocks of a bigger story about the new rules of sponsorship. But before we get to the rules, a little bit of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Day in the Life of The Glenlivet Man</title>
		<link>http://www.synergy-sponsorship.com/blog/20110726/a-day-in-the-life-of-the-glenlivet-man/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110726/a-day-in-the-life-of-the-glenlivet-man/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:57:15 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Chivas Brothers]]></category>
		<category><![CDATA[glenlivet]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8301</guid>
		<description><![CDATA[Who is &#8216;The Glenlivet Man&#8217;?  That&#8217;s what Synergy was tasked to help  bring to life at Chivas Brothers&#8217; very own offices.  The idea was to give Glenlivet employees a visceral taste of their target audience by immersing themselves in The Glenlivet Man&#8217;s lifestyle and passions On arriving at their offices one morning, staff were met by a redesigned office space which was completely decked out from [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chivas Regal – Glamour in Cannes</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:37:08 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7988</guid>
		<description><![CDATA[This May, Synergy worked with Chivas Regal, the world’s original luxury Scotch whisky, on an international guest management programme, which saw over two hundred guests walk up the infamous red carpet as part of Chivas Regal’s sponsorship of the 64th Cannes Film Festival. Now in its third year, the programme was even more glamorous, star [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A right Royal weekend</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 16:09:39 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Chivas Brothers]]></category>
		<category><![CDATA[Claridge's]]></category>
		<category><![CDATA[Coworth Park]]></category>
		<category><![CDATA[Duchess of Cambridge]]></category>
		<category><![CDATA[Ellie Goudling]]></category>
		<category><![CDATA[Garrard]]></category>
		<category><![CDATA[Karolina Kurkova]]></category>
		<category><![CDATA[Kate Middleton]]></category>
		<category><![CDATA[Koffmann's]]></category>
		<category><![CDATA[Neve Campbell]]></category>
		<category><![CDATA[One Mayfair]]></category>
		<category><![CDATA[polo]]></category>
		<category><![CDATA[Prince Harry]]></category>
		<category><![CDATA[Royal Salute]]></category>
		<category><![CDATA[Sentebale Polo Cup]]></category>
		<category><![CDATA[The Ritz]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8164</guid>
		<description><![CDATA[Having worked on a number of different Chivas Brothers projects in the last year, it was exciting to receive a brief from a brand that was new to us, Royal Salute. Last weekend we managed the guest programme for the launch of Royal Salute, ‘Tribute to Honour’ in London. Royal Salute treated guests to a weekend [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/a-right-royal-weekend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>All aboard the RBS 6 Nations Express!</title>
		<link>http://www.synergy-sponsorship.com/blog/20110208/all-aboard-the-rbs-6-nations-express/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110208/all-aboard-the-rbs-6-nations-express/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 14:44:55 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Ukraine v England]]></category>
		<category><![CDATA[Wales]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6575</guid>
		<description><![CDATA[The RBS 6 Nations 2011 kicked off on a Friday night for the first time in the Championship’s history last weekend. It was an evening match between Wales and England, and there was a real anticipation in the media in the build up, with Warren Gatland and Martin Johnson also having their say. To further [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110208/all-aboard-the-rbs-6-nations-express/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Meeting the Little Master</title>
		<link>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 17:08:42 +0000</pubDate>
		<dc:creator>Samantha Pillage</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Bangalore]]></category>
		<category><![CDATA[Delhi]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Sachin Tendulkar]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5137</guid>
		<description><![CDATA[The Sachin Tendulkar Journey, an exhibition hosted by RBS in Mumbai and Delhi, celebrated Sachin’s 21 years in cricket and captured his unique talent, emotion and immense skill as one of the greatest batsmen of all time. Sachin attended the opening day of the exhibition in each location, and a programme of events was created [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100908/meeting-the-little-master/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Jameson Empire Awards 2010</title>
		<link>http://www.synergy-sponsorship.com/blog/20100407/the-jameson-empire-awards-2010/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100407/the-jameson-empire-awards-2010/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 18:36:54 +0000</pubDate>
		<dc:creator>Lucie Bartlett</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3575</guid>
		<description><![CDATA[The weekend before Easter saw the Synergy team glamming it up and walking the red carpet for our friends at Jameson, in preparation for the 2010 Jameson Empire Awards ceremony in London. For those unfamiliar with the Awards, they are universally considered to be the most fun Awards in the British film calendar. Regularly attended [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100407/the-jameson-empire-awards-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Samsung comes up short</title>
		<link>http://www.synergy-sponsorship.com/blog/20090716/samsung-comes-up-short/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090716/samsung-comes-up-short/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 19:04:29 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Chelsea]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1737</guid>
		<description><![CDATA[So I open a copy of Metro on the tube this morning and read about Samsung&#8217;s new five year deal with Chelsea. Great news for the club in difficult economic times. However, for a deal that is reputedly worth well over £50 million for the term, I thought someone could have pushed the budget a little further for [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090716/samsung-comes-up-short/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coca-Cola hosts 194,000 fans at Wembley</title>
		<link>http://www.synergy-sponsorship.com/blog/20090602/coca-cola-hosts-194000-fans-at-wembley/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090602/coca-cola-hosts-194000-fans-at-wembley/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 11:38:13 +0000</pubDate>
		<dc:creator>Erica Hodges</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=944</guid>
		<description><![CDATA[The first thing I noticed on arrival at Wembley was the smell.  The second thing I noticed and the bane of my bank holiday weekend was the fact the inner workings of the stadium are a labyrinth; complete with secret doorways and lifts that lead to everywhere you don’t want to go.   Amazingly the 90,000 [...]]]></description>
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		<slash:comments>0</slash:comments>
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