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	<title>Synergy Blog &#187; Euro 2008</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Sponsorship’s need for a more creative approach to digital marketing</title>
		<link>http://www.synergy-sponsorship.com/blog/20080701/sponsorship%e2%80%99s-need-for-a-more-creative-approach-to-digital-marketing/</link>
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		<pubDate>Tue, 01 Jul 2008 09:01:05 +0000</pubDate>
		<dc:creator>Malph Minns</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Euro 2008]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=89</guid>
		<description><![CDATA[Nowadays there doesn’t seem to be a sponsorship in existence without a digital presence. From the early days of a fleeting mention, or if you were lucky a whole subsection (though often buried), on the main corporate website, we’re now into the era of the dedicated ‘sponsorship microsite’. But has that much really changed? While [...]]]></description>
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		<title>Euro 2008: Who&#8217;s your team?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080611/euro-2008-whos-your-team/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080611/euro-2008-whos-your-team/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 10:10:43 +0000</pubDate>
		<dc:creator>Synergy</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Euro 2008]]></category>
		<category><![CDATA[Football]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=60</guid>
		<description><![CDATA[The hardcore fans are still out there and their allegiance is strong to both club and country.  Much has been said about the sales of Spain and Portugal shirts rising this summer.  In Liverpool and the surrounding area Spain shirts have sold well thanks to Spanish striker Torres establishing himself as a Kop favourite.  Whilst [...]]]></description>
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		<title>Euro 2008: no home teams, but still a case study for brand marketing through football</title>
		<link>http://www.synergy-sponsorship.com/blog/20080606/euro-2008-no-home-teams-but-still-a-case-study-for-brand-marketing-through-football/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080606/euro-2008-no-home-teams-but-still-a-case-study-for-brand-marketing-through-football/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 14:47:14 +0000</pubDate>
		<dc:creator>Tim Crow</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Euro 2008]]></category>
		<category><![CDATA[Football]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=57</guid>
		<description><![CDATA[Euro 2008 kicks off this weekend without England or Scotland, but clichéd commentaries about lower fan interest and less brand activity miss the point that for brand marketers who use football, there are still valuable lessons to be learned from the tournament – many of which couldn’t be learned if the home teams had qualified.By [...]]]></description>
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